Warning: include(/inc/detect_ads.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/sideline/2006/03/26-week/index.php on line 11

Warning: include() [function.include]: Failed opening '/inc/detect_ads.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/sideline/2006/03/26-week/index.php on line 11

Warning: include(/inc/header.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/sideline/2006/03/26-week/index.php on line 12

Warning: include() [function.include]: Failed opening '/inc/header.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/sideline/2006/03/26-week/index.php on line 12

Sideline News

« Last week 19-Mar-06 | This archive, pg: 1 · 2 · 3 | Next week 2-Apr-06 »

Coke Unveils New Ad Theme: 'Happiness In A Bottle' » Coke gets happy and seeks consumer-created content.

News Corp. To Madison Avenue: 'MySpace Is YourSpace' » Seriously, hot teens in thongs is a very good thing for your brand.

Viacom's TV Land Stringly Pitches Over-40 Demographic » Demographer Ken Dychtwald tells media buyers they should be targeting 40-60 years old and not so much 18 to 34 year olds.

Newspapers Experiment With New Models » In a bid to resuscitate the newspaper industry, six newspapers are exploring ways to improve the business ans will report results later this year.

Coming Soon: More Tech Ads » Technology ad spending will be up 15 percent in 2006 and 16 percent in 2007 according to eMarketer.

Mags Shift From Laddies To Ladies, Target Young Girls » Quince Girl, which we mentioned earlier, and Missbehave are two new magazines targeting teens and young women.

GM Strike Expected To Disrupt Ad Spending, Especially For TV » IPG could suffer from reduced TV spend but Digitas could reap benefits from increased online spending

BMW Criticized for Ads Targeting Gays » And all because the company won't offer its gay employees the same benefits it offer its non-gay employees.

OPA: One In Four View Web Video Weekly » Two thirds of viewers are men. No surprise what they're watching.

Atom Films' AddictingClips.com Starts Posting CGM » Atom Films is bow accepting consumer-created video on a new site AddictingClips and will promote the good ones to the main site.

« Last week 19-Mar-06 | This archive, pg: 1 · 2 · 3 | Next week 2-Apr-06 »

Warning: include(/inc/column_right.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/sideline/2006/03/26-week/index.php on line 334

Warning: include() [function.include]: Failed opening '/inc/column_right.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/sideline/2006/03/26-week/index.php on line 334

Warning: include(/inc/footer.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/sideline/2006/03/26-week/index.php on line 335

Warning: include() [function.include]: Failed opening '/inc/footer.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/sideline/2006/03/26-week/index.php on line 335