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Sideline News

Media's Fastest Growing Ad Category May Be Itself »

More than 700 daily newspapers today will break the first installment in a $50 million trade campaign aimed at media planners, buyers and advertisers. The ads, which feature outlandish "retro modern" themes including a man riding a rooster, flying elephants and talking fish, are the latest in a media industry effort to get the attention of a relatively narrow, but extremely influential target: Madison Avenue.

20-Mar-06 » Read more »

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