Five Words to Never Use in an Ad » McKee Wallork Cleveland President Steve McKee says there's five words you should never use in advertising.

Masochists Wanted. Only Ad Agencies Need Apply! » 21st Century Insurance is onto its third agency in a year. Will agencies steer clear? Not according to George Parker who, as we do, knows that $25 million is worth chasing no matter how bad the client is.

Y&R Creative Director Jim Othmer Published Book » We have no idea what this book is about except that it's weird. Very weird

'Fader' Magazine To Distribute Issues On iTunes » Sponsored by Southern Comfort, Fadar magazine will make its Summer Music Issue available for download on iTunes.

Wall Street Still Bullish On Upfront, Merrill Lynch Sees Modest Gain For Big 4 » Merrill Lynch thinks the four major networks will see a four percent increase to $8.47 billion in this year's upfront.

NBA Finals Turn American Airlines Naming Rights Into Bonanza » American Airlines is cleaning up at this year's NBA Finals between Miami and Dallas since they own naming rights to both stadiums. They could reap up to $63 million in brand exposure from the event.