AARP The Magazine's Audience Grows, Contrary to Overall Audience Trends »

AARP The Magazine's audience increased 2.3% to 28.5 million, effectively reaching 13% of all adults in the U.S. In the Spring 2006 MRI report, AARP The Magazine's household income and home value both rose to $53,693 and $268,335 respectively. As the magazine's readership grew, more than half (53%) of all publications measured declined in audience size among the 200+ measured titles.

Of particular note, the 50-59 age-segmented edition of AARP The Magazine is up 12% from last year, reaching over 12.5 million readers, with household income up 4.6% to $70,926. Median age dropped slightly to 53.

AARP The Magazine maintained its number one position (88%) for the second year in a row for "Read In Home," which is widely recognized as the preferred environment for generating the most effective response for advertisements. It ranked number two for both "Loyal Readers," reading 4 out of 4 issues, and "Regular Readers," read 3 out of 4 issues.

"AARP The Magazine remains the only source that allows marketers to speak directly to the 50+ market and help advertisers drive their business exponentially," said Jim Fishman, Vice President/ Publisher, AARP Services, Inc. "More and more marketers are recognizing the importance of this growing market and are turning to AARP The Magazine to maximize their reach and drive new business. In fact, high profile advertisers such as Liz Claiborne, Lancome, Amerprise, General Mills, and Home Depot are among the many advertisers turning to AARP The Magazine to effectively engage the 50+ consumer.

This news comes on the heels of AARP The Magazine's impressive first quarter. Amidst a difficult market, AARP The Magazine closed the first quarter of 2006 up 20.6% in ad pages and 29.3% in advertising revenue.