Fox Exec: User Info Most Valuable MySpace Asset » Um, duh. This is news?

Five Words to Never Use in an Ad » McKee Wallork Cleveland President Steve McKee says there's five words you should never use in advertising.

Masochists Wanted. Only Ad Agencies Need Apply! » 21st Century Insurance is onto its third agency in a year. Will agencies steer clear? Not according to George Parker who, as we do, knows that $25 million is worth chasing no matter how bad the client is.

Y&R Creative Director Jim Othmer Published Book » We have no idea what this book is about except that it's weird. Very weird

'Fader' Magazine To Distribute Issues On iTunes » Sponsored by Southern Comfort, Fadar magazine will make its Summer Music Issue available for download on iTunes.

Wall Street Still Bullish On Upfront, Merrill Lynch Sees Modest Gain For Big 4 » Merrill Lynch thinks the four major networks will see a four percent increase to $8.47 billion in this year's upfront.

NBA Finals Turn American Airlines Naming Rights Into Bonanza » American Airlines is cleaning up at this year's NBA Finals between Miami and Dallas since they own naming rights to both stadiums. They could reap up to $63 million in brand exposure from the event.

Stuart Elliott, I'm Calling You Out » Todd Copelvitz wants "New York Times" advertising columnist to stop pretending the ad business isn't changing and to begin asking tough questions of marketers. We wholeheartedly concur.

First Results: Project Apollo Audience Measurement System » While no one's divulging details, it appears the project is lending some support to the targeting capabilities of mass media.

AOL Users: You've Got Ads » AOL email users will now see ads when reading their email.