NBC to Syndicate Content on Web »

In a tacit acknowledgement that broadcast networks must step up their online presence to compete with Internet behemoths like Yahoo and Google, NBC Universal disclosed a bold push into the Web syndication business with the launch of nbbc--which stands for the National Broadband Company--a new open marketplace for video content producers and publishers that will result in NBC's content being distributed on a wide variety of Web sites, potentially reaching more than 80 million users, officials said.