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Sideline News

Cooking Up A Media Brand: Rachael Ray »

Near the end of the first day of the American Magazine Conference, the audience was treated to a friendly interview with the next big human-as-brand: Rachael Ray, who has catapulted to fame over the last couple of years on the strength of her TV shows, cookbooks, and magazine and public appearances. As magazines reinvent themselves to keep pace with changing consumer preferences, the success of Every Day with Rachael Ray, launched in November 2005, may be a useful example.

23-Oct-06 » Read more »

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