In 2021, harnessing the power of SEO is a necessity for all businesses, regardless of their size or industry. The Covid-19 pandemic demonstrated the power of the digital; companies that had a pre-established online presence found it far easier to navigate the challenges of lockdowns and border closures than those that didn't.
SEO is quite a technical area of marketing, which is why many companies opt to outsource their SEO activities to external agencies. While this is a great strategy, there tends to be an enormous difference in the quality of work and results obtained between various SEO companies. So, how can you tell the good from the bad?
If you are searching for a team specializing in SEO in Melbourne, read on to discover what factors you should consider (and which agencies you should definitely steer clear of!)
How To Solve Workplace Conflicts
There is a saying that goes "if you want to build a business, build the people". However, saying it is easy but human relations are not so simple to figure out without any help. Some people possess a natural affinity when it comes to interacting with people. Some people don't.
Regardless, most of them will still eventually run into a wall when it comes to a really difficult person that will boggle the minds of both groups of people. When it comes to this point, it is crucial that these problems are solved because people are the gears that keep the machine running, so you want to keep people happy and fulfilled. This is why we have come up with a guide for those perplexed by these situations. Another way to make your life easier is to ensure efficient payroll processes. For instance, did you know you can actually produce check stubs online as well?
One of the biggest challenges that businesses faced in 2020 is how to manage teams when people are working from home. Matching the requirements of the team with the personal and work needs of different members while maintaining a high level of motivation is something that team managers should continuously work on.
Invoicing has quickly become a major time-consuming task that seems to takes away from the work that you actually get paid for doing in the first place. Now, added to the regular invoicing duties is the tracking of these same clients for various campaigns and projects, tracking new clients to fulfill their needs, tracking the slow-to-pay, all the while working on your personal touch with clients (this begins to feel like it is growing distant and sometimes lags.)
It doesn't have to be that way if you take advantage of the growing toolbox full of online invoicing tools designed to help your advertising agency stay focused on the core business. Here are the top 10 online invoicing tools to consider:
When a brand decides it wants to properly attack its marketing, it seeks out experts to help them do so. Sure, they may have a marketing manager in-house to oversee the marketing process but when they need heavy lifting in the form of an integrated advertising strategy that plays out across multiple media in multiple markets, they turn to an advertising agency.
It's no different when a brand decides to enter the affiliate marketing channel.
Many merchants entering the affiliate channel believe a workable solution is to delegate all affiliate marketing responsibilities to an in-house affiliate manager and/or hook up with an affiliate network's managed services offering. But an affiliate manager is just one person and an affiliate network is just a platform, a technology provider and not a marketing expert. Much in the same way Google Search is a platform for search engine marketing and does not offer search marketing expertise.
Like the proverbial old married couple you see bickering on the street corner, agency managers and agency creatives have a relationship that's often fraught with friction and discord, yet, at the same time, cohesion and dependence. Finding a balance will yield a successful and productive relationship.
With that notion in mind, here are 10 things agencies can do to help eliminate the seemingly endless chafing that goes on between the two sides.
Put an end to unproductive bickering and work habits. Make your work life easier. Check out my 10 tips over at the iMeet Central blog.
If you recall, last month AdWeak teamed with stock footage company Dissolve to launch Advertising Insider. The combination is the best of both world's.
On the one hand, AdWeak gets yet another platform through which to share his epically jaded advertising headlines. On the other hand, Dissolve gets to share its vast collection of stock footage. But best of all, the rest of us get to revel in the amusement of the two combined!
Here are three more episodes:
From the crazy folks at Toronto-based john st. -- the ones who brought us Catvertising and Exfeariential -- comes Reactvertising, a whole new kind of real-time marketing.
The video is a hilarious send up of the industry's obsession with real-time marketing.
"It's not about being funny or smart. It's about being fast."
In the most twisted path towards getting parents to spend more time with their kids -- and look for a job, three Miami Ad School New York students, Frank Garcia, Giulia Magaldi and Begona Mas created a fake LinkedIn profile for Mark Howard, a deceased CEO of a marketing firm called Fritz & Fulton.
This fake profile has spent the last few days visiting and sending notifications to the LinkedIn profiles of New York advertising professionals. These advertising types were encouraged to visit BringBackTrickOrTreat.com where they were encouraged to make sure their work doesn't take over their life and pull them away from their children.
Over the years you've probably seen the AdWeak Twitter account. In fact, the dude behind AdWeak was up to his shenanigans long, long before Twitter took over the world. In fact, he's been doing it since 2001 but hasn't updated the site since 2005 though AdWeakj has been active on Twitter since 2009. For the uninitiated, AdWeak pumps out brilliant ad industry-related parody headlines that skewer and poke fun at the industry's inner workings.
Now, AdWeak has teamed with stock footage company Dissolve to launch Advertising Insider, a witty combination of stock footage and AdWeak tweets. Check it out: