Over the years you've probably seen the AdWeak Twitter account. In fact, the dude behind AdWeak was up to his shenanigans long, long before Twitter took over the world. In fact, he's been doing it since 2001 but hasn't updated the site since 2005 though AdWeakj has been active on Twitter since 2009. For the uninitiated, AdWeak pumps out brilliant ad industry-related parody headlines that skewer and poke fun at the industry's inner workings.
Now, AdWeak has teamed with stock footage company Dissolve to launch Advertising Insider, a witty combination of stock footage and AdWeak tweets. Check it out:
Colle + McVoy has discovered the solution to getting agency employees to complete their timesheets; free beer. Yes, free beer.
The agency's creative technologist and IT team collaborated to create a "never-before-seen" tech solution that rewards free beer to employees with up-to-date timesheets. What did they create?
In a hilarious send up to the obscene amount of awards in the advertising industry and the ridiculous length of credits connected to those awards, we have The Slashies. Yes, The Slashies. What's the award for? According to the intro video, "the most tenuous contributions to an ad campaign.
The Slashies honor the really important stuff like The Stapler guy, Presentation Hijacker, Muffin Eater, Script Yoinker, Pizza Orderer and others.
The funniest part? Even the Slashies video has a credit list a mile long of Slashie wannabes. The best one? Crew Tinder Technician.
If you've work in an agency, for an agency as a freelancer or are on the client side, you've heard all these phrases before. They are unproductive, don't help thew workflow and certainly don't contribute to creativity.
But here's how you can deal with the five worst things said in the advertising world and how you can turn things around and improve productivity.
Content marketing, inbound marketing and native advertising practices have entrenched themselves in every corner of the marketing spectrum. Entire businesses like Buzzfeed, Nativo and ShareThrough have sprouted to serve this growing marketing practice. But it's not just publishers and ad tech vendors who have hopped aboard this train. It's ad agencies as well. But how are these agencies folding these new methods of marketing into their service offerings? How are they collaborating internally and with external resources to ensure everything moves along swimmingly?
To find out, we reached out to several agencies to query them on their mindset, approach, and collaborative practices as they relate to the creation and dissemination of content. In general, agencies are approaching the creation of editorial content much in the same way they approach the creation of an ad campaign. But differences arise with the addition of new players in the process.
Smart brands realize they need experts to help them craft advertising programs that resonate with their customer base, deliver ROI and make the cash register ring. An agency provides an unbiased, 50,000 foot view of the media landscape and can choose what's right for the brand in a media agnostic manner.
This differs from, shall we say, a less-than-smart brand that decides to work directly with individual media outlets. If a brand follows this path and decides to work directly with a media outlet, they are going to end up with a biased media recommendation because this resource is not going to offer an unbiased, 50,000 foot recommendation. They are going to offer only what's in their portfolio. And that's not in the best interest of the brand.
In a strange feat of, it would seem, boredom, MRY copywriter Sam Bartos has decided he will go one month eating only what he can find in his agency's office. And he's chronicling the whole thing on a blog called Adult Food Finder. Witty.
Already, he's got the receptionist tipping him to food-fueled meeting in the conference room and co-workers passing him leftovers but for the most part, he's on his own; scavenging what he can find laying about.
To prove that Montana's Best of BBQ Sampler event is irresistible, the Montana's team tried to shoot an entire ad campaign by bartering with BBQ ribs, sausages, chicken, brisket, and shrimp. And it worked.
It's not often we get inspirational reminders of what we should be doing rather than what we are doing in life. If you're in the creative business, take two minutes to watch this video, The Idea Catchers, from DDB Group Asia Pacific.
Brussels-based motierbrigade has four tickets to the Monty Python Live shoe in London Sunday, July 20 and they want to give them to you. All you have to do to win them is subscribe to mortierbrigade and client Spam's "spam" email list.
You will then be inundated with three days of ridiculous emails. But somewhere within those ridiculous emails will be two winning emails each with a pair of Monty Python Live tickets.