Agency Mocks Real-Time Marketing With Hilarious 'Reactvertising' Video

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From the crazy folks at Toronto-based john st. -- the ones who brought us Catvertising and Exfeariential -- comes Reactvertising, a whole new kind of real-time marketing.

The video is a hilarious send up of the industry's obsession with real-time marketing.

"It's not about being funny or smart. It's about being fast."

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by Steve Hall    Oct-31-14    
Topic: Agencies



Job-Seeking Miami Ad School Students Create Fake LinkedIn Profile of Dead Ad Guy And Tell Ad Professionals They Should Spend More Time With Their Kids

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In the most twisted path towards getting parents to spend more time with their kids -- and look for a job, three Miami Ad School New York students, Frank Garcia, Giulia Magaldi and Begona Mas created a fake LinkedIn profile for Mark Howard, a deceased CEO of a marketing firm called Fritz & Fulton.

This fake profile has spent the last few days visiting and sending notifications to the LinkedIn profiles of New York advertising professionals. These advertising types were encouraged to visit BringBackTrickOrTreat.com where they were encouraged to make sure their work doesn't take over their life and pull them away from their children.

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by Steve Hall    Oct-29-14    
Topic: Agencies



BREAKING: Snark Master AdWeak Teams With Stock Footage Company to Launch Advertising Insider

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Over the years you've probably seen the AdWeak Twitter account. In fact, the dude behind AdWeak was up to his shenanigans long, long before Twitter took over the world. In fact, he's been doing it since 2001 but hasn't updated the site since 2005 though AdWeakj has been active on Twitter since 2009. For the uninitiated, AdWeak pumps out brilliant ad industry-related parody headlines that skewer and poke fun at the industry's inner workings.

Now, AdWeak has teamed with stock footage company Dissolve to launch Advertising Insider, a witty combination of stock footage and AdWeak tweets. Check it out:

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by Steve Hall    Oct-24-14    
Topic: Agencies



Agency's Pavlovian 'TapServer' To Eradicate Time Sheet Problem With Free Beer

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Colle + McVoy has discovered the solution to getting agency employees to complete their timesheets; free beer. Yes, free beer.

The agency's creative technologist and IT team collaborated to create a "never-before-seen" tech solution that rewards free beer to employees with up-to-date timesheets. What did they create?

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by Steve Hall    Oct-24-14    
Topic: Agencies



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If You Think You Deserve A Lion, You Probably Deserve A 'Slashie'

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In a hilarious send up to the obscene amount of awards in the advertising industry and the ridiculous length of credits connected to those awards, we have The Slashies. Yes, The Slashies. What's the award for? According to the intro video, "the most tenuous contributions to an ad campaign.

The Slashies honor the really important stuff like The Stapler guy, Presentation Hijacker, Muffin Eater, Script Yoinker, Pizza Orderer and others.

The funniest part? Even the Slashies video has a credit list a mile long of Slashie wannabes. The best one? Crew Tinder Technician.

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by Steve Hall    Oct-23-14    
Topic: Agencies



The 5 Worst Things Creatives Say And Hear

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If you've work in an agency, for an agency as a freelancer or are on the client side, you've heard all these phrases before. They are unproductive, don't help thew workflow and certainly don't contribute to creativity.

But here's how you can deal with the five worst things said in the advertising world and how you can turn things around and improve productivity.

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by Steve Hall    Oct-21-14    
Topic: Agencies



An Inside Look At How These 4 Agencies Collaborate to Create Awesome Content

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Content marketing, inbound marketing and native advertising practices have entrenched themselves in every corner of the marketing spectrum. Entire businesses like Buzzfeed, Nativo and ShareThrough have sprouted to serve this growing marketing practice. But it's not just publishers and ad tech vendors who have hopped aboard this train. It's ad agencies as well. But how are these agencies folding these new methods of marketing into their service offerings? How are they collaborating internally and with external resources to ensure everything moves along swimmingly?

To find out, we reached out to several agencies to query them on their mindset, approach, and collaborative practices as they relate to the creation and dissemination of content. In general, agencies are approaching the creation of editorial content much in the same way they approach the creation of an ad campaign. But differences arise with the addition of new players in the process.

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by Steve Hall    Sep-29-14    
Topic: Agencies



How Working With An Affiliate Marketing Agency Can Dramatically Improve A Brand's ROI

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Smart brands realize they need experts to help them craft advertising programs that resonate with their customer base, deliver ROI and make the cash register ring. An agency provides an unbiased, 50,000 foot view of the media landscape and can choose what's right for the brand in a media agnostic manner.

This differs from, shall we say, a less-than-smart brand that decides to work directly with individual media outlets. If a brand follows this path and decides to work directly with a media outlet, they are going to end up with a biased media recommendation because this resource is not going to offer an unbiased, 50,000 foot recommendation. They are going to offer only what's in their portfolio. And that's not in the best interest of the brand.

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by Steve Hall    Sep-10-14    
Topic: Agencies



For One Month, Copywriter Promises to Eat Only The Food He Finds In His Agency

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In a strange feat of, it would seem, boredom, MRY copywriter Sam Bartos has decided he will go one month eating only what he can find in his agency's office. And he's chronicling the whole thing on a blog called Adult Food Finder. Witty.

Already, he's got the receptionist tipping him to food-fueled meeting in the conference room and co-workers passing him leftovers but for the most part, he's on his own; scavenging what he can find laying about.

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by Steve Hall    Aug-20-14    
Topic: Agencies



This Ad Campaign (And A Bunch of Other Stuff) Was Paid For in Meat

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To prove that Montana's Best of BBQ Sampler event is irresistible, the Montana's team tried to shoot an entire ad campaign by bartering with BBQ ribs, sausages, chicken, brisket, and shrimp. And it worked.

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by Steve Hall    Jul-23-14    
Topic: Agencies










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