You know you're going to do something stupid at some holiday party this year so why not protect yourself from the morning after guilt by pretending to be someone else during your evening of frivolity? Now, you can with Alternate Identity Business Cards, an interesting service from, yes, an ad agency. DDB to be specific. Now this is way better (and more useful) than some Christmas card or video.
Back the in day when YouTube was just a twinkle in those soon to be billionaire's eyes, ad agencies used to produce professional, high quality, elegant Christmas (excuse us...Holiday) cards and videos. Kinda like the work they produced for their clients. Now, post-YouTube orgasm, every agency (we're not going to mention Agency.com) seems to think it has to go out and buy a shitty video camera, hand it to an intern, tell hem to shake the camera on purpose, edit the thing with a sledge hammer and barf up some consumer-generated crap and pass it off as some sort of uber-cool, hipsterati-laden creation...kind of like the work they now produce for their clients.
Speaking of barf, TBWA backward slash Chiat backward slash Day New York upchucked a video to YouTube full of tasty projectile chunks - an apparent highlight of their 2005 Christmas party - as an invitation to this years party where, we assume, all kinds of bile will blow. Do they want people to go to this party?
- Publicis Groupe wants to be advertising's God. Yes, it want full reign over the industry and is on it's way to accomplishing that goal by having acquisition discussions with Interpublic Group. George Parker thinks it's all a "giant fuck up."
_ Maine doesn't want to look at Santa's Butt while drinking beer. Yes, we know. It's strange.
- Here's a little holiday time-waster from Signature Marketing Solutions: Subservient Santa.
OK. OK, we laughed. We couldn't help it. We love a sick Christmas (uh...holiday) video and what better to kick off the agency holiday card bonanza than this video card from TBWA\Vancouver sent to us by Mack Simpson. This, my friends, is what we get when creatives are not constrained by pesky creative briefs and annoying client approval processes.
How's your brand holding up? Badly? Moderately? Google-caliber? Psh, right. No matter how well you think you are, you'll need to come in for a check-up.
With the Brand-o-Meter, SF-based agency Morter 360 exploits a technique psychiatrists and Munchausen's-afflicted mothers have used for time immemorial. Whether you're a powerhouse or flophouse, no moment is riper for some Mortar expertise. And if you happen to be confused about why you need to see the good doctor, read this soothing explanation.
Clever work. But did we have to read a whole media kit just to get to the lead form? It was like trying to reach Oz. - Contributed by Angela Natividad
- Perhaps in yet another effort to convince people to choose a certain drug, their are now pillows branded to look like pills.
- Cynopisis reports, "CBS has pulled 3 LBS. from the schedule after just three airings. The show debuted with a modest 2.9 A18-49 rating, and its most recent airing pulled an even more modester 2.4 demo rating. Filling the time period for the time being - reruns."
- After years of negotiations. Omnicom has scooped up Amsterdam-based independent shop 180.
- For those who can't seem to acquire enough friends on MySpace or Facebook, John Brock tells us now there's Fake Your Space, a sit on which you can pay $.99 per month for each "hot friend" of your choice who will send you two comments each week to make you feel special.
- The famed Anastasia Goodstein of Ypulse will host a roundtable discussion on "What Youth Brands Can Learn From The Action Sports World" at the Ypulse Teen Media Mashup on December 5, 2006 in San Diego.
- This has nothing to do with advertising or does it? A clandestine promotion (not that they need it) for Grey's Anatomy?
- Oxfam America is looking for pro-bono pring and online media placement opportunities for its Unwrapped campaign. Interested parties can contact email@example.com.
- If you want to see Mullen Creative director Edward Boces holding a giant cookie above his head, check out the agencies just-released recipe book from their famed, in-house kitchen.
- Apparently lumber can not be sold without the image of a hot woman peering out at you
Mediabistro has a three part series on how copywriters can build a great portfolio. Apart from witticisms like this in part III, "The sad truth is that having a great book means that sooner or later you will need to collaborate with another human being. This will probably involve talking, possibly being in the same room together, often listening to ideas and disturbing personal issues not entirely your own and maybe even liking some of them," we had a hard time getting past part II which had that strangely sexy photo of Jennifer Solow in her "Famous Author" tank top, bikini bottoms and leather jacket. Yes, yes, we know. We are easily distracted but at least we took the time to find this advice for you. Read it here, here and here.
This is the third time we've been forced to use the "Fudge Packs" headline and even we are getting sick of it. Just how many times does an ad exec need to leave the same company? In the case of Y&R's embattled Anne Fudge, the answer is three. First, in April 2005, she announced she would step down as Chairman and CEO of Y&R Brands. Then, in June 2006, Hamish McClennan was brought in to assume the role of CEO for the network portion of Y&R Brands as she lived out the final days of her three year contract. Now, it seems, Fudge is packing for the final time and will retire from the ad business at the end of this year. That's a lot of press for someone who's leaving a job.
Her performance was not well regarded once she took over the reigns from former Y&R head Michael Dolan. It was thought, as Advertising Age writes, she focused too much on the inner working of the agency division and not enough on winning new business for the company. As with all agency heads who either succeed or don't, she'll retire a millionaire.
- Games, games and more games. This one promotes cbcampus.com, an entity that helps hook up college grads with their first job.
- On Friday, November 24th, 2006, branded entertainment TV network Spot TV will offer YouTubers a sneak peak.
- Whether it's related to that video or not, things continue to go not so well for Agency.com. The heads of the New York and San Francisco offices have left.
In just two short sentences, "Thanks for always pushing us to do our best. Then being brave enough to sign off on it," Saatchi says so much about the strength of a good agency/client relationship. At least until the client picks a new agency. The sentences appeared in an ad congratulating Toyota on being named Advertising Age's 2006 Marketer of the Year.