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Brooklyn agency The Brooklyn Brothers has created The Inferiator which, by asking you to answer a few questions, can tell you inferior your agency is to theirs. We're guessing every outcome is going to name your agency inferior. It's simple enough to check out.
Alex Bogusky talks to Business Week's David Kiley about his agency's work on Volkswagen, Miller Light and Burger King. Kiley's asked Bogusky about the recent VW crash ads and the controversy it created. Bogusky says he just ignoires the critics, doen't think about them during the creative process and thinks only about what will help the client move product. Oh, an he seems to have a new haircut. Check it all out here. We're not sure about "having a relationship with" a rabbit though.
Here's a semi-funny video Buder Engel and Friends Partner/ Creative Director Vince Engel put together for his speech at the American Marketing Association's Vision Marketing Conference in Vancouver, British Columbia. It combines every piece of meaningless blather you've ever read on an agency website or heard an agency person speak. One day, we'll learn to leave all that meaningless blather behind and justsay what we do: "We help you sell shit."
Here's something we all want to see. It captures every stereotype that defines that pompous, hipster dickhead next to you that calls himself a creative. Wallow in the hilarity of the Creative Department Douchebag by Pete Johnson.
Perhaps you've seen the Tango Clear spoof of the Sony Bravia ad which had colored balls roll down the hills of San Francisco. The Tango Clear ad does it with fruit and lots of it. Apparently, the ad, shot in Wales, has some residents in Swansea so upset, they've launched a cheesy looking website to protest against the damage all that fruit did in Wales and to state it will never happen in Swansea. Actually, a little Whois research points out the creators of the Tango Clear ad, Clemmow Hornby Inge, created the protest site apparently hoping to keep the fruit rolling a bit longer.
On the same day of the One Show Festival, this weird site called The Juan Show was launched that asks people to send in their ads for consideration by June 1st. Winners will be announced June 15. The URL is registered to Austin agency GSD&M and a call to the agency confirms the site is, in fact, a parody of the One Show. Just something to poke fun at the whole award show thing. On the site, there's a number you can call to leave a message for Juan. There's video reviews of ads by Juan. There's even a Cafe Press store full of hats, t-shirts and other stuff. Winners get a Gold Toothpick Award. We love it.
Another agency throw down is about to take place. Euro RSCG 4D is suing is former CEO Charles Tarzian and has filed suit in the New York Supreme Court. Euro RSCG 4D claims Tarzian tries to steal clients, used confidential information to do so and recruited the agency's employees after he had left. Apparenlty, he also lied to 4D clients to seemingly place a bad taste in their mouths which might give them cause to leave 4D and to go with Tarzian. Someday, we'll all learch to get along and be honest.
In what would surely be called plagiarism in any other kind of book, an art director is selling his spec book to any aspiring creative to use in getting a job. Midwest creative Craig Ferrence has placed his book up on eBay and is offering it to anyone outside the U.S. Ferrence has posted a bit of the work on the eBay site which might cause anyone who happened to see it and then see it again while interviewing a potential candidate to wonder what's up. So if you're hiring in the near future and didn't happen to see the eBay auction, we have all the work here for you to check if you think you are looking at a suspect book while interviewing someone.
Aside from that and with no need for the work, Ferrence is just out to make a buck or two from some lazy ass creative who can't muster enough creativity to build their own body of work. Of course, the whole thing could just be some weird stunt.
Belgian agency Duval Guillaume, well know for its work with Schweppes, Bubblicious and World Aids Day has been acquired by French giant Publicis. While the announcement states the agency's current management structure, six operating companies and subsidiaries will maintain autonomy, we hope the originality and quality work Duval has created will continue untarnished,
Even though we often rail against studies that simply restate the obvious, it's nice to see a study that confirms what we've known for years. Contrary to life as a porn star, in the world of media buying, size does not matter according to a recent study of negotiated media rates. A two year analysis of media spending by Billets media audit arm MMPA found prices paid for the same media vary widely and big agency bulk buying clout did not guarantee a lower rate. Our own personal confirmation of this came several years ago when an idiot sales rep mistakenly emailed us his entire inventory sheet for the past six month showing our little three person media department was kicking the shit out of the big guys rate-wise.