No doubt, we're the last people you'd expect to comment on English grammar so we're not going to. We're going to let Adrants reader Michael Scott take the floor and tell us about his efforts to try to get Infiniti Canada to correct the grammar he claims is wrong in this ad
Here's a copy of a plea I sent to firstname.lastname@example.org two months ago......and again today:
SUBJECT: Your "All that's missing ARE the wings" co-op newspaper advertisement
Please, pull the ad from your co-op kit and replace it with a corrected version........(or, alternatively, advise all dealers to stop running the print ad.) (The ad appeared in Tuesday, Oct 10th's National Post, page A6, over your dealer Woodchester Infiniti's name.)
If this ad is going to live on........the headline must be corrected to read, "All that's missing IS the wings."
In its current form, I'm sure you are repelling more potential buyers than you are attracting. (I know it throws ME off my lunch every time I see it!!)
The subject of your headline is the word "ALL"........not "WINGS". Therefore the verb "is" must be used to agree with the subject, not the PLURAL "are" as it now reads.
Apparently you don't trust me as a source of English usage. I wrote to you about this a couple of months ago as well as to your agency, but the ad continues to run in its gut-wrenching form.
Please consult someone at your ad agency who is over the age of 40 and who learned how to speak English back in the day when teachers cared and/or knew the difference between good and just plain WRONG.
So there, Infiniti.
Adrants, along with Business Development Institute, is presenting the Advertising Industry Diversity Job Fair and Leadership Conference, an event that aims to tackle, head on, the hot issue of diversity in the advertising industry. With recent legal wranglings and diversity basically taking a back seat since, well, ever, we though it time to get a conversation going about what, if anything, the industry can do to address the topic.
The conference will take place Wednesday, November 8 from 8:30A to 5:30P at the NYU Helen & Martin Kimmel Center for University Life. The first half of the day will feature speakers and panels consisting of industry professional who are knowledgeable about the industry's diversity issues. The keynote will be given by Burrell Communications C0-CEO McGhee Williams. The second half of the day will be set up as an actual job fair where those interested in joining the advertising industry can speak with prospective employers.
How can you get involved? If you, as an individual, have strong feelings about this issue, you can participate by speaking at the event or simply showing up to hear what others have to say. If you, as an agency or brand organization, have strong feelings about this issue, you can participate as an event sponsor and/or exhibit at the event. If you, as a student or someone interested in advertising, want to consider working in the industry, you can come talk to people who work for ad agencies and brand organizations.
It's been swept under the carpet long enough. Do something. Get involved. Don't run like a chicken with its ass plucked clean. Check it all out here.
We all know that an agency's own website usually falls to the bottom of the list when it comes to priorities but the creators of this Indian agency's website forgot to bother with basic copywriting, proofreading, translation and, well, just about everything else when it crafted its homepage verbiage. Yes, yes, we shouldn't pick on a company for not knowing English when we Americans are the worst offenders at knowing other countries languages but a simple call to, well, anyone in any English speaking country could have helped these guys out quite a bit.
UPDATE: We've been had. Apparently, it's all just a witty promotional site for an LA-based agency called Kiwi.
- OTO Trimax weight loss product demonstrates its slimming capabilities by wrapping a bus with a very creative, DDB Worldwide-created bus-squeezing wrap.
- The new Ubisoft video game is getting infomercial-style promotion in the form of John Badsky's Fifth Freedom.
- Blogging under the name "Corn Mash Whisky," this "27 year old southern born woman who fled nawth to New Yawk City in search of something new" shares with us a recent RFP she received from a cola brand which, more than most, takes itself way too seriously.
- Pamela Anderson has signed with Virgin Mobile to appear in a RKCR/Y&R-created commercial for the company's mobile TV service.
- Agency vet Scott G shares his views on agency diversity including his overhearing an agency exec tell a recruiter "No blacks or Hispanincs."
- Geico's back with another one of those caveman commercials.
- Bill Green from Make the Logo Bigger goes much further than our usually brief, pat hand slap offered marketers for their over reliance on consumer generated media and tells clients to take the handcuffs off their own agency's creative and watch what happens.
- Mark Cuban says anyone who buys YouTube is a moron.
- Advertising Age reviews Advertising Week and determines it's the booze that made it a success.
- Al Ries, weighing in a year later, thinks the name change from J. Walter Thompson to JWT is dumb.
- We liked Yahoo's Bully commercial. Predictably, Bob Garfield didn't.
- Clear Channel offers ad units that are shorter and shorter and shorter and shorter and shorter and...well...shorter.
In a hilarious bit of satire, George Simpson tells the ad industry we should be very careful what we wish for when it comes to supporting minority-owned media as we knee jerk react to having our asses plucked like a chicken. George goes on to tell us minority groups have staged protests in New York, Chicago, Atlanta, Los Angeles and Detroit in reaction to ad agencies over reaction and subsequent purchase of every last bit of minority-owned media's inventory. Reportedly, commercial minutes on minority-owned television stations has risen to 49 minutes leaving only 2 minutes for actual programming.
Protesters are reacting angrily as the same over reaction seems to be occuring in monority-owned print as well. One protester is said to have said, "The News is like reading one of those fat fall preview issues of fashion magazines where you have to flip through a hundred pages of ads before you even find the table of contents. It took me over an hour to find the editorial page yesterday."
As agencies hurriedly ran to prevent their asses being plucked like a chicken in response to the New York City Council knocking on their door, media departments got very busy. One agency exec said. "We ran, alright, straight to our media departments--and bought up every pod, flight, column inch and pixel of minority-oriented inventory"
With MySpace so five minutes ago and podcasts already dead, it was only a matter of time before new student, that oh so Scientology-sounding Second Life, moved to the front of the marketing class and tongue wagging marketer and ad agency students took notice. Last week, student Leo Burnett hooked up with student Second Life to make an Idea Space for the agency's 1,600 creatives to interact in because, after all, in a digital world, no one wants actual human contact any more unless it's with a Second Life virtual hottie.
YesButNoButYes decided to check out Leo Burnett's home and did a search but came up with nothing except a resident who calls himself Leo Burnett and belongs to The BDSM Forum. Not exactly the sort of world the real Leo Burnett would play in but an important lesson learned for those attending the Second Life marketing class: make sure the world you are entering doesn't already have a person with your name who likes kinky sex. That is, unless you're into kiny sex as well.
- Adding to project work, Deutsch has reeled in the GM corporate account perhaps requiring Donny to take that Speedo off, spend less time with the Big Idea and actually do some work. Oh wait, does he even go into the office any more?
- MySpace and Facebook aren't the only games in town. There's Piczo, XuQa, Hi5 and many more that are gaining ground. Marketers: leave them alone at least for a little while, OK?
- For his new book about America's rock and roll landmarks, Led Zeppelin Crashed Here, author Chris Epting has out together a "movie trailer" style promotional video up on YouTube.
Dishing out some of the best diversity-related smack talk, New York City Councilman Larry Seabrook, in reaction to New York advertising agencies' failure to heed an invitation to appear at yesterday's minority-owned public hearings. said agencies "ran like chickens with their asses plucked clean." Well we all know agency folk are right up there with metrosexuals when it comes to trimming the privates, ass plucking is a new one on us. Agencies, advised by the AAAA's legal counsel, idn't show because they were told their earlier hiring arrangements with the Human Rights Council was enough to do the diversity trick. Like last minute preparations for a big presentations where "Fuck it. We don't need that. We'll just fake it during the presentation" is commonplace thought, agencies figured Advertising Week events would be a whole lot more fun than being grilled by a bunch of pissed off, pro-diversity city officials. Afterall, the Week's crucially important, all expenses paid, lavish luncheons and late night parties just can't be missed.
Advertising Week has to begin somewhere and why not with strange looking tiny "BobCars" that carry messaging. Sort of like a mobile billboard, BobCars, owned, we're told, by Snap Marketing, are being used to hand out postcards with questions on them which they can answer online to win two free weeks of advertising on a BobCar. It's an Adholes thingy.