Certainly this practice is not a new one but one Minneapolis Adrants reader took note of the new agency Pocket Hercules' use of its founders work done while they were at Carmichael Lynch and wrote, "You didn't hear it from me. (Minneapolis is a small town) You should look at the site of the agency started by super star creatives from Carmichael Lynch. pockethercules.com Their marketing strategy is " little agency vs. big holding company agency." But then look at the work they have on the site. It's all Carmichael Lynch work. (GREAT CL work) Now, I'm no lawyer, but isn't it illegal to use another shop's work even if you worked there? Anyway, I thought it was ironic."
We don't think it's illegal and we're sure someone will tell us if it is but what agency on the planet hasn't done this before?
Isn't it great when you get a client that likes bathroom humor? Then you get to create ads that talk about natural wonders like fish poop like in this ad for Lombardi Sports created by San Francisco's Hub Strategy.
We like emails that come from people like email@example.com and read "check out the blog of a former eurorscg4d creative director. she rips the gm a pretty big one. the weird thing is that this cd hasn't worked at euro for about 2 years! she has been stewing about the old gm for so long that she included her smackdown in the FIRST entry EVER of this blog. two years after the fact. the blog is at: http://www.creativesgobad.blogspot.com/
We especially like these emails since nowhere on the blog does reveal any of these details making us roll our eyeballs, utter a collective "hmm" and conclude, as we so often do, firstname.lastname@example.org is non other than said woman promoting her own blog by hoping we'll link to yet? Well, here you go new ad blogger. Link, link, link. Happy? The least you could have done was slap a logo on your blog so we could use it here rather than the completely gratuitous image of some random girl who actually does need to get some weight off her chest.
UPDATE: We're told, in comments said blogger has never heard of Adrants, did not send this email to us and did not ask for a link.
Advertising's most lovable curmudgeon, George Parker of AdHurl and AdScam fame has finished his book, MadScam: Kick-Ass Advertising Without the Madison Avenue Price Tag which is sure to ruffle a few feathers as it Parker reveals the inner working of the ad agency business, it's over reliance on the cool and its seeming inability to focus on what's important: The Idea. If you've read either of Parker's sites, you know this book will be like a bad burrito that's decided to set up house in your intestines while it turns the innards of the agency business inside out. if you dare, you can pre-order it on Amazon here. It's not out until December. You can read the book's preface, written by Ogilvy & Mather VP and Global Creative Director Steve Hayden here.
- George Parker thinks every agency vying for the Heineken account is out of their minds and says it's a forgone conclusion the account is going to Red Brick Road.
- Samuel L. Jackson calls the cell phones of your friends and family with customized messages to invite them to see his new movie, Snakes on a Plane.
- Altoids is auctioning off three tins of its new Chocolate Dipped Mints on ebay.
- Another wizened George Parker insight: Saatchi has set Youth Connection, a new division focusing on, well, the youthful. George says don't bother, "None of them ever last, because no one in advertising really has a clue what's going on in a kids head."
- This dude is really looking forward to Snakes on A Plane.
- Currently under construction, Madonna will appear on an 8 story billboard outside Hollywood's Roosevelt Hotel for H&M.
- If you're into magazine inserts, Ron Redfern has them for you here.
Dieste Harmel & Partners' Creative Director Mack Simpson tell us the story of an ad campaign he created several years ago for Anheuser-Busch's Tequiza, how his campaign was mentioned in Koren Zailckas' book Smashed and how he feels somewhat responsible for contributing to this girl's and others binge drinking at a toung age. Of course, Simpson and the rest of know, as he writes, "advertising is incapable of holding a gun to someone's head and ordering them to chug a beer bong," but the idea that advertising, in some way, might contribute to that, gives pause.
It just doesn't stop. No matter what we do, the Agency.com fist bump fest just will not leave the building. Not to mention those Brokeback Mountain Parodies Here's yet another spoof of the agency's Subway Pitch Video called Douchebag Mountain that mashes up Brokeback with the boys from Agency.com. We don't know what all this will accomplish for Agency.com or what harm will befall them but we do know this whole thing is officially a viral. We also know people in this insecure industry love to one up themselves by beating the shit out of their competition whenever the opportunity presents itself.
- Fridge maker (and wine storage maker) Sub-Zero has launched a weblog which focuses on wine.
- A reader writes, "Just read on Candyaddict.com that Altoids is coming out with "chocolate dipped mints." Any truth to the rumor that they bagged Leo Burnett after that awful sour challenge campaign? That's the word..."
- Getty Images made licensing images easier (or so they say) with their new rights-ready licensing service.
- Nokia has a couple of new spots, created by Lowe Singapore, that do the whole individuality is cool, mind/body/spirit thing. (1, 2)
- In the "huh?" and "WTF" categories comes this weblog called Shoot My Blog which exists for no other reason that to solicit from people pipcture of the Shoot My Blog blog.
Hmm. It seems Agency.com might have been better off using this Super Pitch game created by Hadrian's Wall for their client Magnecote. The game takes all the work out of creating a super-hip YouTube video and boils the whole thing down to a few clicks. The object of the game is to win the advertising account of one of three fictional clients; rafts magazine CozyNook, cardboard box manufacturer Blumsfeld Floomer or "nihilist, anti-fashion" brand Überboff. Witty commentary and industry insiderism accompany the game.
Players choose a team from eight agency types, including planner "The Brit," creative director "40 Going On 16," and president "Linda From New York." The team builds their presentation using tools organized into six categories. Then the player conducts the pitch. Nodding or frowning clients offer a progress report. A final score either wins the new business, or doesn't. We say give this one a whirl and see if you all can come up with a better pitch than Agency.com did.
Attention ad agencies. Don't DON'T. DO NOT DO THIS. Do not create a video where you publicly masturbate, backslap and attempt to hipify yourself with viral goodness in front of the industry all in the name of cool factor and winning new business. Watch this video so you'll never do this to yourselves. Agency.com created a video of themselves pitching the Subway business as the pitch itself and uploaded it to YouTube. Everyone in the industry needs to watch this. Not because it's good but because it makes ad agency people look dumb and sound really stupid. It's filled with mindless business blather, self-important ad speak, fist bumps, fashionably un-tucked shirts and way too many utterances of the word "dude." It's painful to watch.
UPDATE: This work is for a sanctioned agency pitch. Agency.com Communications Manager Dan Cordella tells us, "SUBWAY Restaurants SFAFT Group is currently conducting a search for a new interactive agency. They gave all participants, including Agency.com, the option to submit a short video of the team/company, which is a fairly standard procedure in an agency review process. Agency.com wanted to show how viral could work instead of just telling them about it in a video or written response."
UPDATE II: And the blog.