Advertising Week has to begin somewhere and why not with strange looking tiny "BobCars" that carry messaging. Sort of like a mobile billboard, BobCars, owned, we're told, by Snap Marketing, are being used to hand out postcards with questions on them which they can answer online to win two free weeks of advertising on a BobCar. It's an Adholes thingy.
Usually when something becomes self-referential, that something realizes it's become a parody of itself and it's time to make some big changes. The advertising industry seems to be incapable of that and Wunderman's Career-O-Matic 3,000 (which we think we've seen before) reminds us of that once again. The device helps people find life after advertising because, after all, the industry is going though a paradigm shifting toilet flush as the :30 morphs into a MySpace page, commercials are now called "virals" and agencies (dot com) take their pants off in public so all can see what passes for strategic thinking is just a bunch of people running down the hallway self-importantly shouting, "Corner office! Corner office!"
We're not exactly sure this is something Minneapolis-based Colle+McVoy should really be all that excited about but since they sent a press release, apparently, they are. For some reason, they're very excited two of their creatives, Mike Caguin and Eric Husband, have returned to the agency for a third time. Returning from Butler Shine Stern and Partners ,Caguin explains the move back saying, "Why are we back? Simple, Colle+McVoy is doing great work and has lots of potential. And we wanted to get back to Minnesota." said Caguin." One does have to wonder about the other half of this equation - why would the pair leave Colle+McVoy three times in the first place since it's, seemingly, such a great place to work?
Just after writing an article about a recent piece of work for Slim Jim done by Crispin Porter + Bogsky, we received this email from an Adrants reader who wonders why Crispin has so much trouble giving credit where credit is due:
"I just think it's interesting that CP+B has so much trouble giving credit to those with whom they collaborate on their campaigns. I was just reading some coverage of the iMedia Connection Brand Summit and found the following sentence a little disturbing, 'CPB also created a GTI Configurator that let online visitors customize their GTIs with all the available features, after which they could take a virtual joyride with the beautiful German Engineer, Helga.' I'm pretty sure IQ Interactive actually created the Configurator."
We love it when the media duel to beat each other to the punch with their email alerts. At 12:37PM, Ad Age tells us Progressive Insurance has handed it's $250 million account to Boston's Arnold. At 1:00PM, AdWeek tells us Progressive Insurance has handed it's $150 million account to Boston's Arnold. So which is it guys? $250 mill? $150 mil? That's kind of a big difference. Do tell. Progressive?
Hmm. This promotional piece for BBDO Germany's eighteen-month Junior Training Program for creatives makes the W + K School look like it's a place for, well, less aggressive types. No matter. We're sure both schools are good but we do like the very strange promotional piece for the BBDO school. Interested? Email them at firstname.lastname@example.org
Here's another fun little time waster from Boston's Captains of Industry (yes, it's an agency and that's their name) has launched Ask Dr. Clark (go to the site, click the "fun" tab ) in which a 60's style doctor answers important questions such as "My snoring keeps my wife awake. What can I do?" and "My voice is too low to get a date. Can you help?" The answer to the snoring question is ridiculous but quite funny. The site is bilingual and Dr. Clark speak Spanish with a curiously German accent.
Todd Copelvitz, formerly with The Richards Group in Dallas tells the story of an account person with whom he worked while at the agency named Tanya Pinto who's launched a charity called Baal Dan which she set up to aid orphans in India. She's done it one her own time, with her own money and while still working at The Richards Group.
Having grown up in India until the age of 13, Pinto was motivated to start Baal Dan after a sabbatical to India to help orphans. Now, back at The Richards Group, she is receiving help from co-workers on the charity. Why not get behind one of our own and, as Todd writes, "...take a moment from reading about the latest viral campaign and check out Tanya's work. Then do something that will really matter, and donate." Indeed.
In a move to avoid embarrassment during Advertising Week, several Interpublic and WPP agencies, have promised to set goals for increasing black representation at their firms and signed agreements with the City of New York that call for the agencies to provide reports on hiring, promotion and retention and to develop recruitment programs. The City's Human Rights Commission has plans to hold hearings beginning September 25 at which agency executives would have to testify to their company's position in the area of diversity.
We knew it was coming. We knew it was only a matter of time. Well, now it's official. Anheuser-Busch, in February 2007, will launch Bud.tv, an online content channel with entertainment, news, celebrity interviews, comedy and sports and Bud Tube, a YouTube-like site whereby people can upload the usual consumer generated media type stuff. The brewer has invested 30 million on the project and content will come from Kevin Spacey, Vince Vaugh, Ben Affleck and Matt Damon-owned production companies as well as from the agencies that currently produce the brewer's advertising. With a February 2007 launch, it's likely we'll see Super Bowl spots promoting the launch - that is if the TV net doesn't see it as too competitive.