Last year Young and Rubicam CEO Ann Fudge stepped down as CEO of the agency after a rough patch. While Fudge hasn't completely packed and will retain Chairman-CEO of Y&R Brands, Hamish McClennan has been tapped to step in as CEO of Y&R Advertising. McClennan has a tough job ahead as the agency works to right itself.
And while we thought we had spies in all places, George Parker, once again, digs a little deeper into his network spies and finds Steve Blamer, who headed FCB for less than a year before it recently merged with Draft, scored a $7 million golden parachute. The deal was made between Blamer and IPG CEO Michael Roth earlier this week. Unsurprisingly, these exit deals occur all the time but it's always a bit annoying to see this level of payout when the money could, oh, fund a third world country for an entire year. Of course, our bitching about it just makes us look envious and morally bankrupt because, if we were in Blamer's shoes, we'd probably the $7 million with a giant smile on our face, hire someone else to run Adrants and go travel the world. So, lest we incur the wrath those who like to dish it out, we'll just shut up about the whole thing right now.
Despite all the negativity you might read on Adrants, there are a great many minds in the advertising industry. Many of those minds work within the wall of an advertising agency or in a client marketing organization. Just as many work outside those walls as consultants, freelancers, speakers, authors, journalists, serial entrepreneuers and the like. Todd Copelvitz, a member of the first group for a period of time, is now a member of the latter group. Copelvitz has been very active in the interactive space for at least 15 years, most recently in the area of agency-side interactive and social media for several Dallas ad agencies.
Todd, who says agencies and media companies have become lazy in the face of the fast changing media landscape and shifting media consumption patterns, suggests all of those in the latter group get off their collective asses, stop bitching about what's wrong with the ad industry and put all those pontifications into practice by starting a company that leaves the old behind and acknowledges the new. Many people have made this call before. Some, because it's easy. Others, because it's a "those who can't do, teach" kind of thing. Further, some do it simply because it's what their good at. Todd hopes to turn theory into practice.
Fifteen year agency vet John Palumbo is approaching the creation of his new ad agency, BigHeads, very differently than most. Rather than staffing the agency with jaded agency types, many of whom can't get out of their own way, Palumbo, he firmly believes there are no longer any rules governing advertising, has hired a cadre of "big heads" including a New York City bike messenger, a reality TV producer, the date doctor the movie Hitch was based on and twin dancers from Crazy Horse in Las Vegas. If some new ideas can't come out of that mash up of personality types, the whol business might as well roll up its ego-infested carpet and give up. He's doing something right because Braun, Ramada Worldwide and Remy USA have slipped some business his way.
Adland has an interesting interview with Draft New Zealand Creative Director Chris Hunter. Adland queries Hunter about the seeming proliferation of ambient advertising in the country, the Kiwi mentality, the power of the idea in relation to the media used to convey that idea and how much she loves "men with legs like muscle-trees run around in teeny shorts and slam into each other in big sweating piles." Give it a read.
Brooklyn agency The Brooklyn Brothers has created The Inferiator which, by asking you to answer a few questions, can tell you inferior your agency is to theirs. We're guessing every outcome is going to name your agency inferior. It's simple enough to check out.
Alex Bogusky talks to Business Week's David Kiley about his agency's work on Volkswagen, Miller Light and Burger King. Kiley's asked Bogusky about the recent VW crash ads and the controversy it created. Bogusky says he just ignoires the critics, doen't think about them during the creative process and thinks only about what will help the client move product. Oh, an he seems to have a new haircut. Check it all out here. We're not sure about "having a relationship with" a rabbit though.
Here's a semi-funny video Buder Engel and Friends Partner/ Creative Director Vince Engel put together for his speech at the American Marketing Association's Vision Marketing Conference in Vancouver, British Columbia. It combines every piece of meaningless blather you've ever read on an agency website or heard an agency person speak. One day, we'll learn to leave all that meaningless blather behind and justsay what we do: "We help you sell shit."
Here's something we all want to see. It captures every stereotype that defines that pompous, hipster dickhead next to you that calls himself a creative. Wallow in the hilarity of the Creative Department Douchebag by Pete Johnson.
Perhaps you've seen the Tango Clear spoof of the Sony Bravia ad which had colored balls roll down the hills of San Francisco. The Tango Clear ad does it with fruit and lots of it. Apparently, the ad, shot in Wales, has some residents in Swansea so upset, they've launched a cheesy looking website to protest against the damage all that fruit did in Wales and to state it will never happen in Swansea. Actually, a little Whois research points out the creators of the Tango Clear ad, Clemmow Hornby Inge, created the protest site apparently hoping to keep the fruit rolling a bit longer.