Despite all the negativity you might read on Adrants, there are a great many minds in the advertising industry. Many of those minds work within the wall of an advertising agency or in a client marketing organization. Just as many work outside those walls as consultants, freelancers, speakers, authors, journalists, serial entrepreneuers and the like. Todd Copelvitz, a member of the first group for a period of time, is now a member of the latter group. Copelvitz has been very active in the interactive space for at least 15 years, most recently in the area of agency-side interactive and social media for several Dallas ad agencies.
Todd, who says agencies and media companies have become lazy in the face of the fast changing media landscape and shifting media consumption patterns, suggests all of those in the latter group get off their collective asses, stop bitching about what's wrong with the ad industry and put all those pontifications into practice by starting a company that leaves the old behind and acknowledges the new. Many people have made this call before. Some, because it's easy. Others, because it's a "those who can't do, teach" kind of thing. Further, some do it simply because it's what their good at. Todd hopes to turn theory into practice.
Fifteen year agency vet John Palumbo is approaching the creation of his new ad agency, BigHeads, very differently than most. Rather than staffing the agency with jaded agency types, many of whom can't get out of their own way, Palumbo, he firmly believes there are no longer any rules governing advertising, has hired a cadre of "big heads" including a New York City bike messenger, a reality TV producer, the date doctor the movie Hitch was based on and twin dancers from Crazy Horse in Las Vegas. If some new ideas can't come out of that mash up of personality types, the whol business might as well roll up its ego-infested carpet and give up. He's doing something right because Braun, Ramada Worldwide and Remy USA have slipped some business his way.
Adland has an interesting interview with Draft New Zealand Creative Director Chris Hunter. Adland queries Hunter about the seeming proliferation of ambient advertising in the country, the Kiwi mentality, the power of the idea in relation to the media used to convey that idea and how much she loves "men with legs like muscle-trees run around in teeny shorts and slam into each other in big sweating piles." Give it a read.
Brooklyn agency The Brooklyn Brothers has created The Inferiator which, by asking you to answer a few questions, can tell you inferior your agency is to theirs. We're guessing every outcome is going to name your agency inferior. It's simple enough to check out.
Alex Bogusky talks to Business Week's David Kiley about his agency's work on Volkswagen, Miller Light and Burger King. Kiley's asked Bogusky about the recent VW crash ads and the controversy it created. Bogusky says he just ignoires the critics, doen't think about them during the creative process and thinks only about what will help the client move product. Oh, an he seems to have a new haircut. Check it all out here. We're not sure about "having a relationship with" a rabbit though.
Here's a semi-funny video Buder Engel and Friends Partner/ Creative Director Vince Engel put together for his speech at the American Marketing Association's Vision Marketing Conference in Vancouver, British Columbia. It combines every piece of meaningless blather you've ever read on an agency website or heard an agency person speak. One day, we'll learn to leave all that meaningless blather behind and justsay what we do: "We help you sell shit."
Here's something we all want to see. It captures every stereotype that defines that pompous, hipster dickhead next to you that calls himself a creative. Wallow in the hilarity of the Creative Department Douchebag by Pete Johnson.
Perhaps you've seen the Tango Clear spoof of the Sony Bravia ad which had colored balls roll down the hills of San Francisco. The Tango Clear ad does it with fruit and lots of it. Apparently, the ad, shot in Wales, has some residents in Swansea so upset, they've launched a cheesy looking website to protest against the damage all that fruit did in Wales and to state it will never happen in Swansea. Actually, a little Whois research points out the creators of the Tango Clear ad, Clemmow Hornby Inge, created the protest site apparently hoping to keep the fruit rolling a bit longer.
On the same day of the One Show Festival, this weird site called The Juan Show was launched that asks people to send in their ads for consideration by June 1st. Winners will be announced June 15. The URL is registered to Austin agency GSD&M and a call to the agency confirms the site is, in fact, a parody of the One Show. Just something to poke fun at the whole award show thing. On the site, there's a number you can call to leave a message for Juan. There's video reviews of ads by Juan. There's even a Cafe Press store full of hats, t-shirts and other stuff. Winners get a Gold Toothpick Award. We love it.
Another agency throw down is about to take place. Euro RSCG 4D is suing is former CEO Charles Tarzian and has filed suit in the New York Supreme Court. Euro RSCG 4D claims Tarzian tries to steal clients, used confidential information to do so and recruited the agency's employees after he had left. Apparenlty, he also lied to 4D clients to seemingly place a bad taste in their mouths which might give them cause to leave 4D and to go with Tarzian. Someday, we'll all learch to get along and be honest.