Boston agency Hill Holliday has tossed its traditional site and launched a weblog. No, they didn't just add a blog to their already existing site, they ditched it entirely. Well, almost. They've done a wonderful job incorporating some of the usual capabilities and portfolio items into the header of the blog using Flash. The beauty of this approach, what many agencies still need to discover, will catapult Hill Holliday into the "conversation" about advertising. The site will get natural Google love, Technorati love and proliferation throughout the blogoshere's link-fest, something a static agency site can never achieve. And, most importantly, potential clients will get to know how HH thinks rather than how well they write website copy.
Other agencies such as W+K have great weblogs but we're not aware of any other major (yes, smaller ones have) agencies that have gone the all-blog format. We think this is great and we welcome HH to the conversation.
Just listened to the latest American Copywriter podcast from Sullivan Higdon & Sink's John January and Tug McTighe during which they have some fun with Crispin Porter + Bogusky's latest bit of news. Riffing on the announcement that CP+B is opening an office in Boulder, CO, John and Tug get to the heart of the matter: Alex is sick of South Beach and wants to raise his kids in the family-friendly mountains. As always, John and Tug are hilarious. Give it a listen here.
Oh, and guys, CP+B does do a podcast. Check this out.
Advertising For Peanuts highlights and ongoing self-promotional campaign, Bang the Streets, for Modernista, the Boston agency that just won a big chunk of Cadillac business. The campaign encourages people to place the agency's trademark red exclamation point, which the agency will send to anyone that requests it, anywhere they like, take a picture of it, send it in and Modernista will highlight it on the Bang the Streets site. Potential Photoshop trickery and defacing public property issues aside, We kinda like this campaign.
To promote a Toronto ad industry party hosted by First Light and ihaveanidea, an ad dude dressed up in a panda suit, visited Toronto ad agencies, handed out invites, acted goofy and flirted with ad babes. This is definitely better than the typical 3D mailer. Give the video a look as he visits Toronto's TAXI and Bensimon Byrne. See him tell the graphic artists to "mock that up! Lay that out!" And don't miss Panda's "future wife" who is...well...we've already said "babe" once so I guess we'll have to say hot. Yea hot. That a good descriptor.
While we think we had already heard Crispin Porter + Bogusky VP of Agency Communications cutie Katie Kempner had launched a weekly podcast called The Hook back in December, It's All Advertising mentioned it to us today so we checked it out for a bit. We like. Each week Katie interviews various advertising luminaries from fellow CP+B people to advertising journalists to brand marketing directors to ad agency professionals. She does a nice job pulling together a cohesive broadcast/podcast, speaks from experience and interacts well with guests but, while it might be easier from a production perspective, we wonder why she's doing it with web broadcaster Web Master Radio which has hideous promos and awful commercial rather than just pumping out a nice podcast directly from Miami. Oh well. We still like it.
Once upon a time, there was a little town called Boston that wasn't so little when it came to advertising. Then the agency M & A spree began and, combined with the mass exodus of national brands, agency after agency skipped town or shuttered their doors forever. For years, the town has lived in the shadow of New York but that may be about to change.
Today, Cadillac awarded close to half its national and regional creative business to Modernista, a very cool agency in Boston that, aside from work they've done for Hummer, many may never have heard of before. This, of course, is no watershed moment nor will there be a flood of national brands flooding Boston's Boylston Street (a misnomer. really since most agencies have found homes elsewhere in the city) but to see Modernista kick some Leo Burnett butt surely pleases the underdog agencies around the country.
A tipster tells us Bill Westbrook, who just rejoined Fallon as Vice Chairman does the voiceover work for Wachovia's TV ads. A side job like that is all well and good except, perhaps, when a client at the agency Westbrook just joined is a competitor of Wachovia. Yes, Fallon handles Citibank. As thew tipsters says, it "should make for an interesting first meeting with Citibank."
Just one letter away from becoming the ad industry's most hilarious brand management hire, Megan Stooke has been chosen to handle Hummer's marketing. Stooke replaces Liz Vanzura and will work with Hummer agency Modernista in Boston. Hopefully, there won't be too many jokes circulating around the uber-cool, hardwood floored warehouse offices of the agency when Stroke...uh...Stook shows up to massage the agency's Hummer work.
Perhaps anticipating the needs to distance itself from its own $32 million tax mistake, tax preparation firm H & R Block, according to AdWeek, will this week brief five agencies on its $100 million account. In the loop will be Deutsch/LA, Arnold, DDB/Chicago, Campbell Mithun and Mullen. Currently, most H & R Block work is handled by Campbell Mithun. Played properly, there's a great inside joke to be leveraged in future campaigns.
Because we've seen these images at least 3,000 times on Flickr in the last two days along with many people having sent them to us, we figure, hell, there must be something to them. While we're inclined to pass them off as a typical, ego-driven agency self-promotional effort, they are getting notice so there must be something good about these boards placed outside the offices of Brown Communications Group based out of Regina, Saskatchewan, Canada.
Brown describes its Light Switch board by saying, "Every corner of our building is supercharged with high energy strategy, advertising, interactive and public relations professionals. Stop by. Our lights are always on." Hasn't some wise-ass, eager to have a bit of fun, tried to turn off that light switch yet? Or try to plug something into the Wall Plug version of the board? Come on people. Get inventive.