They had us until they mentioned Lovemark. OK, that said, BBR Saatchi & Saatchi Tel Aviv is out with a video that takes a look at integrated advertising as it was in the days of Mad Men and redefines if for the social media age.
While the video is concise, explanatory and makes a lot of sense, it's purpose is to tout what, apparently, is a new position inside Saatchi that aims to set itself apart from the herd, the Brand Navigator. The Brand Navigator is essentially an agency version of the client-side marketing director.
- Extreme Group has launched Karma Gaming and a new executive team with an epic-ish video.
- On Thursday, September 13th, the Art Directors Club launches new series 'CRE8,' an ongoing initiative by the ADC that will showcase creative talent by collaborating with a partners across the advertising, music + art industries.
- To celebrate the arrival of the Spark, Chevrolet is partnering with MTV Iggy, a multiplatform brand elevating global artists and pop culture trends, to launch "Cover the World," a new online music showcase that will bring artists from abroad to North American shores along with the Spark.
- Blazing Dragonfly vodkas say add some vodka to your body. After all, the body is 75% water and only 0.02% alcohol.
Southern California-based Skiver Advertising has launched a tongue-in-cheek (or cheesy, take your pick) new business effort called "Wanna Date Derek?"
The campaign, which features 28-year-old (though in the video he says 20) account executive Derek Hall, began with a billboard and extends to a website on which Derek touts his attributes. The campaign also includes a Twitter account (@WannaDateDerek) on which the 6'1" Derek is described as "vivacious, handsome, smart, ripped" and "a kind-hearted soul."
- There's nothing fake about Katy Perry's...Chips.
- Check out these NSFW ads for Spanish lingerie brand Jane Pain that aren't actually NSFW.
- Paddy Power has enlisted Jesus to help the brand launch in Italy.
- A McDonald's billboard targeting Hmong people in St. Louis got its grammar wrong.
- The Barbarian Group's Benjamin Palmer discusses the internet's biggest changes over the past ten years and what the future holds.
- Not really sure what's being sold here but the video does have three women in lingerie bouncing around on big jumpy balls.
The Kia Hamsters have come a long way. In a new, epic 1:30, the Hamsters find themselves on stage in an 18th century opera house livening things up. Entitled "Bringing Down the House" and set to "In My Mind" (remixed by Axwell), the hamsters take over an ornate theater with a shocking (to stuffy 18th century, wig wearing patrons) display of modern music, high-energy dance moves, a laser light show and a balcony stage dive that gets the audience on their feet and digging the futuristic vibe.
The commercial will debut in 18,000 movie theaters inside National CineMedia's FirstLook pre-show program on August 31. Television will follow during the MTV Music Awards on September 6.
- Jaguar has tapped Lana Del Ray as the brand's new spokesperson. The American singer will collaborate with the brand on the launch of the new F-Type two seater.
- DW+H has hired Victor and Spoils to rebrand the agency just one year after it rebranded itself.
- What would your seven year old have to do to get you to let him watch a PG-13 movie? Kraft Homestyle Macaroni and Cheese has the answer.
- Carrington College is out with a very strange commercial.
OK so how does Cleveland's Marcus Thomas recruit for a developer? They strap a head cam on one of their developers, Nick Zwinggi, and have him record a day in the life of a developer at the agency. It's geeky for sure. Then again, the agency is seeking a geek to join them and code all kinds of interesting things into online sites and apps we can all enjoy.
We're not usually a fan of epic grandeur in commercials but we have to admit, we really like this TBWA\G1 and TBWA\Moscow-created work for the Nissan Patrol. The slow moving, quietly moody spot opens on a Nissan Patrol winding its way through the woods as seemingly forest-dwelling onlookers watch the vehicle's movements. As it, and the groom within, finally make their arrival at what appears to be a wedding held on the edge of a cliff, the ethereal spot becomes grounded in reality.
Directed by multimedia artist Bruno Aveillan, the spot is scored to the music of Bonobo
Over the weekend I was informed by AdScam's George Parker that his friend and long time copywriter Curvin O'Reilly had passed away after a short bout with cancer. Who was Curvin O'Reilly? I didn't know the man but George did so please read what he had to say about this man who, it appears, embodied the reality of our current day fantasies of the Mad Men era.
In addition to George's thoughtful words, Tom Messner wrote a beautiful eulogy he shared with a few of us over the weekend.
In the world of advertising it's pretty much written in stone that brands portray their products in an aspirational manner using imagery and actors that are everything a consumer wants to be but can't because they aren't rich enough, beautiful enough, skinny enough, own a fancy enough car, have big enough breasts or a six pack that puts Calvin Klein models to shame.
Which is why we love this new Southern Comfort work from Wieden + Kennedy New York. Called Whatever's Comfortable, it's a celebration of just that. No pretense here at all. Just a not so perfect looking guy walking down the beach with all the calm collected coolness that only...ahem...comfort with one's own body can bring.