That was an easy headline to write. Why? Ask yourself. When was the last time you saw an ad for a mattress that you actually remember. Go on. Think for a minute. Right. Nada, Zip. Nothing.
Now watch these two ads from LA-based Arcana Academy for Sealy. See? The most amazing mattress you have ever seen, right?
With the bold acknowledgement of common, less-than-legal behavior, Ogily Brussels developed a campaign that placed a recruitment message inside a downloadable file labeled as though it were Adobe Photoshop or another popular creative software suite.
The files were then placed on popular file sharing sites for download. Once downloaded, the file revealed a job offer. The hired candidate also received all the applications he wanted for free.
We love it. And, hey, it might not be all roses in the eyes of those who judge us at end times but it's also just the way it is. That's were the fish are and that's were Ogilvy went to find them.
Working with Wunderman, Microsoft has signed a deal with Warner Bros. to license characters from the upcoming Peter Jackson movie, The Hobbit, to appear in an ad campaign for Windows Phone 8. Bilbo Baggins (Martin Freeman), Gandalf (Sir Ian McKellen) and other characters will appear in UK, France, Germany and US-based campaigns for the new phone.
Previously, the Windows Phone 8 campaign has tapped Gwen Stefani, Cam Newton, Adam Samberg, Jay-Z and Jessica Alba. Campaign elements will include digital, magazine, TV and outdoor,
Doner and Superfad are out with new work that aims to help Fiat owners understand the customizability of the 500 model. The spot features two of the custom Fiat 500s, The Beach Cruiser and The Café Racer, unveiled recently at the 2012 SEMA show in Las Vegas.
Of the work, Superbad ACD Jason Cook said, "The spot is a visual stream of consciousness that takes the viewer through the inspiration and conceptualization of the new Fiat 500s. We reconceived the recognizable elements of the car into something surreal and surprising. On the surf car, for example, the wheels became jellyfish and the headlights became a school of fish."
When I was working for a high tech and B2B ad agency that was experiencing growing pains caused by the transformation from small to mid-sized to large, I developed a traffic and production management system using a Mac and FileMaker Pro. No, really. Seriously! Prior to that system, there were nothing more than memos and email to convey information from account management to creative to production to traffic and back. It was inefficient, and many times information was lost in transit.
The FileMaker Pro system introduced job tickets and a workflow that, to the best of FileMaker Pro's limited capabilities, aided in making sure the right people saw the right information and that the process was properly documented. This included a listing of those responsible for various aspects of the job, due dates, production specs and, if lucky, the creative brief.
It was far from a perfect system and rife with the limitations of early-stage FileMaker Pro. At other agencies I worked for, trafficking jobs and managing workflow ranged in sophistication from a simple phone call to a handwritten note to typed, four-part forms to email to clunky dumb terminal antiquation.
Read the rest on the Central Desktop blog.
Courtesy of JWT Brazil and Agencia Casa, one version of the U.S. Presidential election will be determined by Rock 'Em Sock "em robots...powered by tweets! Yes, the agency has cobbled together an app, Tweet Punch Out, that delivers a punch every time a person tweets Obama or Romney. Currently, Romney is leading in hits almost four to one. Read into that whatever you choose.
Not all agencies are located in a city where mass transit is the main means of transportation to and from work. In some cities, believe it or not, people actually get into their cars and drive to work. And because they do, they need a someplace to park.
Making sure its employees have plenty of space to park and working to insure :squatters" don't occupy those spaces, Rochester-based Partners + Napier placed several witty no parking signs in its lot to ward off non-employees.
The signs take pot shots at shoppers, partiers, interviewees of competing agencies, coffee shop junkies, cheapskates with threats of "ginormous" fines and towing. Funny stuff. Give the signs a read.
With a humorous look at the not-so-untrue underbelly of what makes a video go viral, john st. gives us Buyral, a service that guarantees your video will go viral. OK, so not really but it guarantees a few laughs and gets a nod for a nice agency self promo.
Jeff Goodby along with Rich Silverstein has leveraged one of the strongest motivators in advertising, children, to advocate for President Obama. The project, which is not official GS&P work, gathers together a selection of kids to render a bleak outlook of the future. But a future that doesn't have to be so bleak if these kids' parents would just cast a vote for Obama.
- Check out H&M's new short film featuring Joel Kinnman that's just dripping with attitude.
- Today JWT New York is launching the second music video in its digital series for Litter Genie. In "I Haz A Pie Row Tek Nic," Walter and his band of cat friends, The Awful Pawfuls, rock out in an ode to the beloved heavy metal hair bands of our time.
- Who knew surfboards worked on land?
- Ford has just awarded the first of four customized Mustangs to the winners of its Mustang Customizer contest.