Just when we were having fun celebrating the holidays with agency Christmas cards, gleefully reveling in their witty cuteisms, we had to receive this disaster from Wunderman. When receiving and viewing holiday wishes, it shouldn't be a chore, a job, an effort that requires anything more than a chuckle and a smirk. But that's exactly what Wunderman did with their holiday card. They created work and frustration. First, the Flashturbation took forever to load. Second...get this....you have to enter your email address just to view the thing! Come on. A holiday card should be a warm and friendly greeting, not a hard "we want your contact info" new business tactic. Not only do you have to enter your email, you have to eneter it every friggin time you visit the site! Has Wunderman never heard of a cookie?
We're not done yet. After getting through the card's unnecessary gateway, you'd think you'd be ready for a warm holiday welcome. No. It's friggin game. You have to choose a character, give it a nickname and then screw around with keys on your keyboard to make your character skate. And that's not all. There's a chat feature where, apparently, you can chat with...um...yourself. This card is so bad we have to invent a Worst Agency Holiday Card Award just for Wunderman. Congrats, Wunderman. Stick this on your trophy wall.
Clearly illustrating the humorous obsessiveness of your average ad agency and why most ad campaign fail due to analysis paralysis, New York agency AKQA struggles valiantly to create its Holiday card while, predictably, every person in the agency offers their insight and suggestions to a very frustrated Executive Creative Director.
Oh God. This brings back absolutely horrific memories of our time spent pontificating, kissing ass, interacting with idiots, trying to explain to primadonnas their ideas suck and generally snickering at the entire agency business model. That said, we miss it dearly which is why we like this "making of a Christmas card" video from communications agency Closerlook. If your jonesing for some hipster agency experience, wallow in the schadenfreude this merry wish provides.
Seattle-based agency Sedgwick Rd. crafted a unique Christmas campaign which pushes aside all that religious and politically correct crap in favor of the true meaning of Christmas: buying stuff. The agency highlights this campaign in its video Christmas card that outlines the agency's research and creative strategy in developing its "no room for anti-Christmas factions full of freaks with nothing to do other than attack America's favorite pass time - emptying Wal-mart warehouses full of crap no one really needs or wants which ultimately ends up clogging overflowing landfills" campaign. Oops, that was a little harsh. We jest.
While we absolutely can not play this game, we thought there'd be a few of you out there that could. Norfolk-based interactive agency Drew Media has created The Incident before Christmas, an online game where players help a drunk Santa pick up all the packages he's dropped due to his altered state of mind. Perhaps those of you with faster fingers will fare better than we.
Here's a beautifully simple holiday card from Connecticut-based agency Adams & Knight. Rather than go the goofy, silly, humorous route (not that that's all bad), the agency chose to highlight what the shop actually does: make advertising.
Here's something you don't see all the time. To promote its branding service Gulp & Go, PR agency Antonia created a video that likens its approach to branding to, well, a foot. Oddly, it all makes a convincing argument.
Spoofing its own "UnAustralian" ad featuring Sam Kekovich, BMF Australia, in its Christmas card, tells advertisers to "increase the size of your budgets, decrease the size of your
Legos logos, make better ads and make sure you put me in them." While we have no idea what the Legos (note, he said Legos, not Lego), reference means, Kekovich says he's sick of watching bad advertising such as singing families in breakfast commercials and women having orgasms to sell shampoo and says "you don't have to make ads dull enough to sedate hyperactive Australian Idol contestants just to sell your products."
To explain the power of good advertising, Kekovich tells marketers, "Take my lamb ad. it won loads of awards and sold shitloads of lamb." And to those in charge of business, Kekovich says, "the research-driven, penny-pinching, logo-loving CEOs out there may disagree with me but they can get stuffed." Such a delightful, however very true, holiday greeting. Give it a watch.
From Publicis Copenhagen comes this little Christmas time-waster. It's a game where, in order to stop the elves from distracting busy agency workers, you shoot the elves with snowballs while avoiding shooting the employees. Actually, it's a good mental release for anyone who's sick of their boss going to all the Holiday parties while they have to stay strapped to their cube pumping out work for which their boss will take credit. Shoot away.
A new online campaign for the Jennifer Anniston, Kevin Coster movie Rumor Has It has played sweetly into our fluff and puffery-filled world of journalistic nonsense. Online marketing firm Pod Digital Design has created RumorMaker, a site that lets visitors create their own front page tabloid scandal about a friend complete with photograph and snarkish commentary. If there's no photo or snark available, visitors can choose from several provided choices. We couldn't resist temptation and had a bit of fun with Alex Bogusky and his hair.