'Words & Pictures' Takes on Neil French

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Latching on the the ad industry latest scandal dujour, ad comic strip site, Words & Pictures, adds their two cents to the crap-storm Neil French stirred up in a recent speech because of comments he made about women, working and giving 100 percent to the job. French was right when he told Ad Age he's suffering "death by blog."

by Steve Hall    Oct-24-05    
Topic: Agencies



W + K's Pompous Flashturbation Boggles the Mind

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Oh this is priceless. So we're trying to check the Wieden + Kennedy site to see if they have a particular client and we get lost in a bunch of Flashturbation in the agency's "work we've done" section (thanks for making it so easy to find a client by name, guys) so we bail and check into the html site figuring we'd leave all the puffery behind but no, we get this egoistic blather:

"You will need to install a couple of plug-ins to fully experience our site. That is not because this is another one of those mindlessly flashy Web sites that give you a headache and make you wonder how you could ever sit through a meeting with those people; it's just that there are a couple of cool things we'd like to share with you, and you won't be able to enjoy them without having Flash and QuickTime on your computer. No big deal. Click here to get Flash. Click here to get QuickTime. And if you know you already have them, then click here to enter. Have a nice visit."

What a load of pompous bullshit. If you are going to provide separate Flash and HTML sites then make each fully functional on their own. So yes, W + K, we do wonder why you have a "mindlessly flashy Web site that gives you a headache and makes you wonder how you could ever sit through a meeting with those people."

by Steve Hall    Oct-21-05    
Topic: Agencies



Conversational Marketing Demands 'Conversation Department'

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Reacting to a column UnderScore Marketing's Tom Hespos wrote about marketer's fear and laziness to engage in meaningful conversations with consumers, I wrote a piece calling for the creation of a "Conversation Department," a department whose sole responsibility would be to listen to what is being said about a given brand in blog posts, discussion boards, forums and other methods of group conversation, join the ongoing conversations about the brand and make sure the company properly reacts to conversational opinion by addressing concerns immediately. Today, Tom goes a bit further with this and proposes a structure for a conversation department and how it might be staffed.

The more we talk about listening, joining and learning from conversations, while everyone in a company should be doing this, it makes more and more sense for companies and agencies to created a dedicated conversation department.

by Steve Hall    Oct-21-05    
Topic: Agencies, Brands, Opinion, Weblogs, Word of Mouth



Agency Distributes 401K Video Memo

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To explain the benefits of participating in the agency's 401K plan, Neimen Group dispensed with the usual, boring, overly wordy memo and created a video to get agency employees to attend an informational meeting. With a five dollar bill, some glue, a mini-cam and some humor, the agency illustrated the free money aspect of the agency's employer-contributed 401K plan. Anything to rid the inbox of those lame email memos!

by Steve Hall    Oct-21-05    
Topic: Agencies



Neil French Defends Himself to Ad Age

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In an interview with Ad Age following comments regarding his belief some women in advertising are crap because of their inability to commit themselves 100 percent to the job due to childcare issues, WPP Creative Chief Niel French defended himself. Unfortunately, he just dug a bigger hole with his answer to Ad Age's last interview question:


So you didn't use the word "crap," then, in reference to women?

"Oh, of course, I did, yes. But I didn't say all female creative directors are crap. If you can't commit yourself to any job then, by definition, you're crap at it. If you can't commit 100 percent to your job, don't pretend you can. Nobody deserves a job unless they can commit to it."

To most people, the world does not revolve around their jobs alone. That era is gone. There are far more important things in life. French is out of touch with reality. Martin Sorrel should be happy he's leaving. Of course, now a debate over the definition of "commit" will likely ensue.

by Steve Hall    Oct-20-05    
Topic: Agencies



Honda Wants 'Cog' Success Again

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Honda and its agency Weiden + Kennedy are hoping two new spots currently in the works called "Impossible Dream" and "Choir" can match the success of the company's "Cog" and Grr" spots. The "Impossible" spot has a car morphing into a bunch of different vehicles including a boat and a hot air balloon. The "Choir" spot is being created by the team that worked on the "Cog" spot. We can't wait.

by Steve Hall    Oct-20-05    
Topic: Agencies, Brands, Commercials



The Buddy Group Launches Stellar Website

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It's so much fun to complain about the preponderance of lame agency websites but it's equally pleasing to find an agency website that far surpasses the ad agency status quo. Thanks to Catalano Lellos & Silverstein's Alice Anda, we are pleased to find California-based The Buddy Group. To say the least, the site is quirky with a cafeteria food fight section in which you can send your favorite concoction to a friend, a bathroom Reading Material section in which you can check out the agency's publicity, a Spin the Bottle game in which you can check out agency case studies, an Activity Board that offers games and a Chef's Special section that describe the agencies capabilities. It's truly engaging and a welcome relief for the usual, boring agency blather.

by Steve Hall    Oct-18-05    
Topic: Agencies



Forrester Names Best Web Design Firm, Considers Only Seventeen

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In a recent study, Forrester Research named Critical Mass the best web design firm. Not that there's anything wrong with Critical Mass but Forrester deemed the pool from which this winner would be chosen to be 17. Yes, out of the hundreds of web design firms in the country, just 17 were deemed worthy of consideration. While we understand it's impossible to examine every firm in the country, for the sake of research, we hope this group of 17 was culled from a larger pool.

by Steve Hall    Oct- 9-05    
Topic: Agencies, Research



Wieden + Kennedy Angered Over Nike Defection For Golf Site

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We're tipped to the fact Wieden + Kennedy is a bit miffed Nike jumped ship for another agency to promote its new Sasquatch driver. Apparently, Nike didn't think W + K could cut it and went to New York agency Trollback, which has done work for Nike before, to create a promotional video/commercial for the new driver. The commercial will air on NBC and on the Golf Channel throughout the month of October. You can view the work here. Oh for the days when clients clients weren't fickle and didn't jump ship every few months. OK, so that's exaggerating a bit. Clients go elsewhere for project work all the time but, for the the agency of record, it's never a pretty subject.

by Steve Hall    Sep-30-05    
Topic: Agencies, Brands, Online



Creative Team Launches Advertising Comic Strip

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A creative team at an un-named agency has launched, Words & Pictures "a comic strip about the adventures of a creative team in a large advertising agency. Too stupid to create avatars that would give us plausible deniability, everything in the comic is 100% true - with the notable exception of anything that would make us look bad or get us sued. That stuff's made up. New strips are posted every Monday." And, they are funny. Check them out for some industry insiderisms.

by Steve Hall    Sep-22-05    
Topic: Agencies










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