Adrants reader Chris points out Israel may become the first country to require modeling agencies to monitor the health and body mass index of models. This has been in reaction to reports from Israeli photographer Adi Barkan who interviewed 12,000 models aged 13 to 24 and found 35 to 40 percent of these models to be anorexic.
This afternoon, a tipster told us the the New York office of Minneapolis-based Fallon Worldwide would be closing and the New York Time wasn't far behind reporting the news. The two principals of the agency, Anne Bologna and Ari Merkin are leaving to open their own shop and the 25 employees left behind are being offered jobs at the Minneapolis office and New York Publicis agencies. Two month ago, Fallon Chairman Pat Fallon was told by Bologna and Merkin they'd be going out on their own. Client transition plans are being discussed for the client roster that includes Brawny, SoBe, MPA, Starbucks, Time Magazine and Virgin Mobile. If any clients stay, a small New York office may remain open.
Why we didn't find this first is beyond us but we thank Adland for pointing to it. Ad agency poster child Crispin Porter Bogusky has created Pink Panty Poker, a strip poker game that's easy to play and quick to reward with hot models tearing their clothes off for your viewing pleasure. An admirable effort. CPB copywriter and VP Creative Director Scott Linnen explains the project to Adverblog here.
Because we know the founder and can confidently tell you she does great work, we're going to point you to the recently launched website for m.et al. The agency is "virtually" integrated pulling together expertise from former agency execs who've done the time, won the awards and now want to offer marketers the same expertise but with a more personalized approach. Oh yes, we can hear you all snickering now, "We've heard that whole low overhead, 'personal service' thing before." It's different, though, when you know the people in the shop and can, without hesitation, recommend them as an agency to consider.
Four years ago, Diane Boulanger opened Boulanger Associates, originally, owing to her time as creative director at Leo Burnett Technology Group, to service high technology clients. As that market dried up like a Bounty towel wiping away dot com drool, Boulanger chose to direct her shop towards serving clients interested in reaching women. That decision has paid off handsomely more than tripling the agency's revenue over the last two years.
Most recently, Lowes Cinema hired Boulanger Associates to promote its Reel Moms program, a weekly morning movie screening geared towards moms and newborns which provides increased lighting, decreased sound, changing stations, and a first-run films. Boulanger is not alone in identifying this profitable segment. Other agencies, including Just Ask Women and Mullen's Frank About Women also focus on this growing niche of active Moms.
Oh. for the love of Clio, The Donny is finally back. Or, at least his agency has caught a break and has, perhaps, put plug in the wound through which clients where hemorrhaging. Last week, Deutsch won a branding assignment from Babies "R" Us after a two month review. While this is tremendous news for the agency, we have to wonder what it was like, during the review, for both Deutsch and Babies "R" Us management to see repeated stories about Deutsch's latest account loss. It had to hurt. We love a comeback. Now, can we just file away that picture of Donny in a Speedo forever and quit making fun of the guy. I mean what advertising news website would ever stoop to such trashy, tabloid-like behavior?
With Deutsch losing clients faster than Lindsay Lohan's losing cup size, it may be time to stop making fun of the debacle and simply feel sorry for Donny and crew. Just as it's shameful to humiliate poor Lindsey by making a spectacle of her declining breast size with the flawed logic all actresses should be flat, causing her to turn into Calista Flockhart with a nervous breakdown, so is it shameful to post pictures of Donny in a Speedo and rip Deutsch to shreds with rude, snarky commentary. Oh, who are we kidding, we love throwing the final sucker punch at a cripple who's just fallen out of his wheel chair.
The latest blow comes courtesy of Old Navy which announced the account would leave agency of record Deutsch LA and be divvied up among several agencies for project work. Deutsch will continue to work on the company's teen segmented and interactive programs while StrawberryFrog will take over TV and print for back to school.
This is just cheesy enough to be great. Mindshare Amsterdam has created an in-office video set to the tune of the 1983 Donna Summer hit We Work Hard For Your Money. With lyrics like "planning various strategies, buying loads of GRPs, "Group M is the name. Buying power is our game," "We work hard for your money, Reach people with your money. Build brands with your money so give us your money. your investment will return."
We have no idea how new or old this is but this lyric, "Our goal is to tell the products we tell. Bling bling is what we want," places it at least within the last few years or so.
UPDATE: According to mf in comments the video was created for the European MindShare-conference 'Fame & Money' in Barcelona last month.
Joe Jaffe, rightly, condemns the recent request by Hilton Hotels that agencies give up their rights to all material created for the hotel's $45 million agency review. Calling the request bullshit, Jaffe calls the requirement "highway robbery and the worst possible insult to every last bit of integrity left in the ad business to have ideas from losing contenders implemented down the line."
While many in the industry will do whatever it takes to win new business, Jaffe commends BBDO and Goody for refusing to comply with the ridiculous request and suggest the collective industry reply to a client request such is this should be a resounding "fuck you!"
Making it clear Monster, unsurprisingly, was already speaking to other agencies prior to its dumping Deutsch, the job site has, two weeks after dropping Deutsch, launched a new campaign created by Boston-based Brand Content which had, earlier, done project work for Monster. The campaign will consist of television commercials, and new website features.
Brand Content was formed by Doug Gladstone who previously worked with Monster while at other agencies. Like PictureTel (now part of Polycom), Monster's one of those Boston-based accounts that, if you've worked at an area agency, you've worked on Monster. We did our stint on the account too.