Courtesy of JWT Brazil and Agencia Casa, one version of the U.S. Presidential election will be determined by Rock 'Em Sock "em robots...powered by tweets! Yes, the agency has cobbled together an app, Tweet Punch Out, that delivers a punch every time a person tweets Obama or Romney. Currently, Romney is leading in hits almost four to one. Read into that whatever you choose.
Not all agencies are located in a city where mass transit is the main means of transportation to and from work. In some cities, believe it or not, people actually get into their cars and drive to work. And because they do, they need a someplace to park.
Making sure its employees have plenty of space to park and working to insure :squatters" don't occupy those spaces, Rochester-based Partners + Napier placed several witty no parking signs in its lot to ward off non-employees.
The signs take pot shots at shoppers, partiers, interviewees of competing agencies, coffee shop junkies, cheapskates with threats of "ginormous" fines and towing. Funny stuff. Give the signs a read.
With a humorous look at the not-so-untrue underbelly of what makes a video go viral, john st. gives us Buyral, a service that guarantees your video will go viral. OK, so not really but it guarantees a few laughs and gets a nod for a nice agency self promo.
Jeff Goodby along with Rich Silverstein has leveraged one of the strongest motivators in advertising, children, to advocate for President Obama. The project, which is not official GS&P work, gathers together a selection of kids to render a bleak outlook of the future. But a future that doesn't have to be so bleak if these kids' parents would just cast a vote for Obama.
- Check out H&M's new short film featuring Joel Kinnman that's just dripping with attitude.
- Today JWT New York is launching the second music video in its digital series for Litter Genie. In "I Haz A Pie Row Tek Nic," Walter and his band of cat friends, The Awful Pawfuls, rock out in an ode to the beloved heavy metal hair bands of our time.
- Who knew surfboards worked on land?
- Ford has just awarded the first of four customized Mustangs to the winners of its Mustang Customizer contest.
Perhaps you've heard of inbound marketing? If you haven't, listen up. Inbound Marketing is marketing focused on making it easy for customers to find you. It flips traditional marketing on its head. Instead of an interruptive model, inbound marketing advocates the creation of content (blogs, videos, whitepapers, eBooks, webinars, seminars, etc.) that is of interest to potential clients who, because of inbound marketing strategies put in place, will easily find it.
In other words, when a potential client searches for a great agency, they will find you instead of your competition.
In advertising, we're all familiar with the agency pitch process whereby brands put out RFPs and agencies come knocking on the door with their best ideas. Well, one agency, Blue Collar Interactive, is flipping that process on its head with JumpStart, an effort which will offer $100,000 in agency services to the small business that demonstrates the greatest need for a marketing jump start.
That's right. $100,000 in agency services. Of the offering, Blue Coller Interactive Partner and Account Director Rob McCready said, "It has always been a goal for our agency to make connections with people who believe in hard work and have a clear vision and passion for their business. We realize that it hasn't been the easiest of economic times for business owners and entrepreneurs, so we want to help energize a passionate business that needs our help by offering $100,000 in agency services. We're looking for a unique and inspired business who offers a great product or service - a small dog with big fight."
- Ryanair is up to its old games again tantalizing travelers and taunting the Advertising Standards Burea with its new 2013 Cabin Girls Calendar.
- Barbarian Group has launched a new campaign for Pepsi using productivity startup TaskRabbit to give its consumers an "extra hour" in their day.
- Several celebrities are none too pleased with Barney's for depicting a few Disney characters as super slim models for a window display.
- Everything is zombie-themed these days. Why not a CPR effort. And, surprisingly, it makes perfect sense.
- Yo Gabba Gabba begets The Goon Holler Guide Book.
Ah, yes. Content Marketing. The current panacea of every marketer's woes. Snarky as that may sound, content marketing does, indeed, play an increasingly important role in today's marketing mix. Dovetailing nicely with social media, it provides brands a marketing method that is much less in-your-face and far more informative than traditional advertising.
A new whitepaper, part of the Adrants whitepaper series, from communications firm Moveo posits five "laws" that can aid brands stepping foot into content marketing waters. The whitepaper explores:
Download the whitepaper now
- The relationship between content consumption and perishability
- The mission-critical role of the content curator
- The impact of source reputation on perceived quality
- How agencies and brands can create compelling content
to find how how your brand or agency can achieve the most from content marketing.
With (now denied) rumors having swirled about the advertising industry a while back that giant advertising holding company Publicis Groupe would swallow up Interpublic Group, the notion of agency consolidation has become almost comical. It wasn't so long ago that independent advertising agencies ruled the industry. Today behemoths like Publicis, MDC, Interpublic, Publicis WPP and Omnicom now control the lion's share of ad agencies.
This consolidation has wreaked havoc in many areas of agency operations - not the least of which are the numerous client conflicts that arise when one agency buys another and then the two realize they now handle competing brands, a no-no in the ad world.
But an area of concern that receives much less press and attention is agency operations - the plain, old, boring notion to how an agency gets work done. It's not sexy but, believe me, the fastest way to lose a client is complicated and confusing operational methodologies.
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