We're not usually a fan of epic grandeur in commercials but we have to admit, we really like this TBWA\G1 and TBWA\Moscow-created work for the Nissan Patrol. The slow moving, quietly moody spot opens on a Nissan Patrol winding its way through the woods as seemingly forest-dwelling onlookers watch the vehicle's movements. As it, and the groom within, finally make their arrival at what appears to be a wedding held on the edge of a cliff, the ethereal spot becomes grounded in reality.
Directed by multimedia artist Bruno Aveillan, the spot is scored to the music of Bonobo
Over the weekend I was informed by AdScam's George Parker that his friend and long time copywriter Curvin O'Reilly had passed away after a short bout with cancer. Who was Curvin O'Reilly? I didn't know the man but George did so please read what he had to say about this man who, it appears, embodied the reality of our current day fantasies of the Mad Men era.
In addition to George's thoughtful words, Tom Messner wrote a beautiful eulogy he shared with a few of us over the weekend.
In the world of advertising it's pretty much written in stone that brands portray their products in an aspirational manner using imagery and actors that are everything a consumer wants to be but can't because they aren't rich enough, beautiful enough, skinny enough, own a fancy enough car, have big enough breasts or a six pack that puts Calvin Klein models to shame.
Which is why we love this new Southern Comfort work from Wieden + Kennedy New York. Called Whatever's Comfortable, it's a celebration of just that. No pretense here at all. Just a not so perfect looking guy walking down the beach with all the calm collected coolness that only...ahem...comfort with one's own body can bring.
There's a few good jokes in this tweet-themed video created by Deutsch interns (@AsianDonDraper) but, for the most part, it's not all that exciting. We're sure all the interns did amazing work while at Deutsch but, much like agency self promotional videos, most videos that hype intern life really just aren't all that exciting.
That's not to say the experience wasn't excited but, as history has proved, it's very difficult to represent anything positive about an agency in the form of video. If you don't know what we mean, see the Agency.com Subway pitch video.
Mother's publishing arm, Animal, has launched Medal Count, a customizable online destination that makes it easy to keep track of Olympic medal wins. Medals can be sliced and diced by sport and country and the site contains links to Olympics-related articles as well and a TV schedule of events. And if you're super obsessed, you can leave the site open all day and an alarm will sound when the country of your choice win another medal.
So everyone is piling on TBWA for two its most recent Apple commercials in which a Dell Dude-like character comes to the rescue of people in the midst of various computing nightmares. The piling on is well warranted for one simple reason; Apple products are supposed to be so easy to use that you rarely have to call in an Apple Genius for help.
Apparently, cyber attacks are rampant in Israel with dozens of sites taken down monthly by Islamic hackers who replace the sites with anti-Israeli messaging. While they can't exactly end these attacks, McCann Digital Tel-Aviv and the Israeli ad school Bezefer took it upon themselves to at least make the hacker takeover pages look a little nicer.
Students collected 50 hacked website designs, made them look miuch better, sent them back to the hackers and asked them to at least consider using the better designs the next time they decide to take a site down.
With the mantra, "if you can't fight them, redesign them, it appears the students have had a bit of fun and, perhaps, have made the hacked Israeli web a bit more pleasing to the eye.
The agency-client relationship has always been one of varied success. Some are rife with strife. Others schooled with cool. But it's no secret friction between agencies and clients has most always been the norm.
In a whitepaper that is somewhat self-serving (aren't they all?), collaboration platform Central Desktop takes a look at the biggest challenges facing creative agencies and brand marketers. Whitepaper findings come from a survey of 500 marketers and agencies.
If you're an agency and want to see what's angering your client, this report is for you. If you're a client and want to know what's angering your agency, this report is for you. Download the report here.
Everyone knows it's not easy to slip out of the office for an out of town (or even an in-town) interview. There's only so many relatives that can die and only so many times your baby can be sick. So BooneOakley has come up with a solution. To get you to their offices in Charlotte, North Carolina for an interview, the agency has Brenda. Brenda is a professional make up artist that will transform you into any number of situations that will allow for a "perfectly plausible" excuse for being out of work.
Someone really needs to make a repeating video loop of David Oakley inflecting "totally" with Valley Girl perfection.
- How to speak Australian.
- Former AKQA GM Nick Constantinou has joined Collective London as CEO.
- New Old Spice Danger Zone work from Wieden + Kennedy doesn't pack the witty punch of the original but it's still humorous none-the-less.
- Possibly the strangest "feminine Protection" ad you will ever see.
- Feeling the need to re-charge his batteries, after a busy year shooting commercial films, Cole Webley began this project as a personal creative outlet. He had been shooting a lot of footage and was in the process of editing it together, and trying to figure out a way to tie it all together, when he showed the footage to AKQA Art Director Chateau Bezerra who was inspired to write the poem that accompanies this footage..