Four years ago, Diane Boulanger opened Boulanger Associates, originally, owing to her time as creative director at Leo Burnett Technology Group, to service high technology clients. As that market dried up like a Bounty towel wiping away dot com drool, Boulanger chose to direct her shop towards serving clients interested in reaching women. That decision has paid off handsomely more than tripling the agency's revenue over the last two years.
Most recently, Lowes Cinema hired Boulanger Associates to promote its Reel Moms program, a weekly morning movie screening geared towards moms and newborns which provides increased lighting, decreased sound, changing stations, and a first-run films. Boulanger is not alone in identifying this profitable segment. Other agencies, including Just Ask Women and Mullen's Frank About Women also focus on this growing niche of active Moms.
Oh. for the love of Clio, The Donny is finally back. Or, at least his agency has caught a break and has, perhaps, put plug in the wound through which clients where hemorrhaging. Last week, Deutsch won a branding assignment from Babies "R" Us after a two month review. While this is tremendous news for the agency, we have to wonder what it was like, during the review, for both Deutsch and Babies "R" Us management to see repeated stories about Deutsch's latest account loss. It had to hurt. We love a comeback. Now, can we just file away that picture of Donny in a Speedo forever and quit making fun of the guy. I mean what advertising news website would ever stoop to such trashy, tabloid-like behavior?
With Deutsch losing clients faster than Lindsay Lohan's losing cup size, it may be time to stop making fun of the debacle and simply feel sorry for Donny and crew. Just as it's shameful to humiliate poor Lindsey by making a spectacle of her declining breast size with the flawed logic all actresses should be flat, causing her to turn into Calista Flockhart with a nervous breakdown, so is it shameful to post pictures of Donny in a Speedo and rip Deutsch to shreds with rude, snarky commentary. Oh, who are we kidding, we love throwing the final sucker punch at a cripple who's just fallen out of his wheel chair.
The latest blow comes courtesy of Old Navy which announced the account would leave agency of record Deutsch LA and be divvied up among several agencies for project work. Deutsch will continue to work on the company's teen segmented and interactive programs while StrawberryFrog will take over TV and print for back to school.
This is just cheesy enough to be great. Mindshare Amsterdam has created an in-office video set to the tune of the 1983 Donna Summer hit We Work Hard For Your Money. With lyrics like "planning various strategies, buying loads of GRPs, "Group M is the name. Buying power is our game," "We work hard for your money, Reach people with your money. Build brands with your money so give us your money. your investment will return."
We have no idea how new or old this is but this lyric, "Our goal is to tell the products we tell. Bling bling is what we want," places it at least within the last few years or so.
UPDATE: According to mf in comments the video was created for the European MindShare-conference 'Fame & Money' in Barcelona last month.
Joe Jaffe, rightly, condemns the recent request by Hilton Hotels that agencies give up their rights to all material created for the hotel's $45 million agency review. Calling the request bullshit, Jaffe calls the requirement "highway robbery and the worst possible insult to every last bit of integrity left in the ad business to have ideas from losing contenders implemented down the line."
While many in the industry will do whatever it takes to win new business, Jaffe commends BBDO and Goody for refusing to comply with the ridiculous request and suggest the collective industry reply to a client request such is this should be a resounding "fuck you!"
Making it clear Monster, unsurprisingly, was already speaking to other agencies prior to its dumping Deutsch, the job site has, two weeks after dropping Deutsch, launched a new campaign created by Boston-based Brand Content which had, earlier, done project work for Monster. The campaign will consist of television commercials, and new website features.
Brand Content was formed by Doug Gladstone who previously worked with Monster while at other agencies. Like PictureTel (now part of Polycom), Monster's one of those Boston-based accounts that, if you've worked at an area agency, you've worked on Monster. We did our stint on the account too.
Esquire magazine asked top ad agencies in San Francisco, New York and Columbus, Ohio, "How do you rejuvenate the Democratic Party?" Their three answers, published in the magazine's June "The Cure for Everything" feature, include shortening "Democrats" to "Dems" (Kirshenbaum Bond + Partners), adding a word to the first line of the Constitution (Goodby, Silverstein & Partners), and blending the "conservative" and "liberal" colors, red and blue, to illustrate unity in America.
Mad Injection, a division of New York agency Mad Dogs & Englishmen, facing closure at the end of May, placed an ad on eBay welcoming bids to buy the shop. With an ad that reads, in part, "This entire agency can be yours. Just incorporate their brand within your's, give the principals a reasonable employment contract, take good care of them ...and the creative benefits you receive are sure to be endlessly exhilarating," the agency is looking to get $10 million but will take closer to $1 million. For all those interested, bidding closes May 28.
This week's account loss for Deutsch is Monster.com who told the agency it no longer required or desired its creative services and will move them to an undisclosed location. Yes, folks, the Donny candle is, sadly, dimming. That Speedo. The separation. All those other clients who bailed. What's next? Donny looks to Donald Trump for a job on "Apprentice 4"?
Stereotyping advertising professionals perfectly, Alex Blagg exponentially magnifies the well known traits of the advertising rock star in a post called, "I Work In Advertising, Goddammit!" Eluding to advertising's favorite whipping boy, Blagg mocks the self-importance of advertising types writing, "What do you mean, you won't go home with me? I have the coolest job in the world because I am the coolest person in the world. Do you understand what that means, you hot little piece of Asian action?"
Of course, it doesn't stop there as Blagg eloquently pulls out stereotype after stereotype closing with, "Do you have any idea how much money I'm responsible for? My accounts total up to, like, a bajillion dollars! Do you know what kind of Q1 sales I did? I'll show you the fucking numbers. I spend all day figuring out ingenious ways to scare or trick people into buying shit they don't need - and I'm brilliant at it! You know those pop-up ads you can never get rid of? Those were MY IDEA...now let me fuck you.