Cornelius Trunchpole's Trunchpole & Trunchpole Wants to Be Real Agency

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By now you have all heard of the Cornelius Trunchpole saga, the faux ad man who, according to other industry luminaries, including Lee Clow, basically invented advertising. A recent video case study sums up the effort explaining a bit more behind the campaign.

And Mr. Trunchpole himself tells us that Trunchpole & Trunchpole is now open for business. Real business.

When we asked Mr. Trunchpole via Facebook when he would open the doors, he responded, "When we feel we have the most suitable client with which to do so. Trunchpole & Trunchpole can afford to be choosy. The brand must fit our brand, if you will."

He added, "If you know any marketing directors of super premium heritage brands (think Rolls Royce, Glenfiddich, that sort of thing), do let me know."

So if any of you premium brands out there are interested in having the Trunchpole & Trunchpole wizardry put to work for you, do reach out to the man. He appears eager to get back to work.

And just to show his sincerity, Mr. Trunchpole ended our conversation saying, "I, Cornelius Trunchpole, will hire anyone who can bring with them a client befitting of the Trunchpole name."

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by Steve Hall    Jun-28-12    
Topic: Agencies



DDB Behind Cannes Lions 'Ethel's Brew' Antics

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While covering Cannes Lions last week, a woman named Ethel kept popping up in our Twitter stream and we sort of tossed it off as some agency attempting to leverage the event for publicity. We exchanged a few tweets with the dear lady who let us know her husband had just died and she had decided to launch a beer brand, Ethel's Brew, in honor of her late husband's love for the suds.

As it turns out, an agency was behind the stunt and that agency was DDB. Led by DDB CCO Amir Kassaei, the agency created the entire campaign including Ethel's persona, her Twitter account, video and, yes, the actual beer that was served at various events during Cannes Lions. Brassierie Duyck in Jenlain, France brewed 15,000 bottles of the stuff.

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by Steve Hall    Jun-28-12    
Topic: Agencies, Brands, Campaigns, Industry Events



Jung von Matt's Cannes Lions Wins Questioned

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Adland wonders whether or not Jung von Matt padded their "Stones Telling Stories" case study which outlined Holocaust awareness work that ultimately won a Media Gold Lion and an Integrated Bronze Lion. Oh to have been a judge back in the day when Barbara Lippert said all you had to do was sit around and watch a bunch of TV commercials and decide which ones you liked as opposed to watching the hundreds of case study video judges have to slog through today.

According to Adland and her translation of a story in German Meedia.de, several inconsistencies in the claims made by Jung von Matt have been cited. Inconsistencies are said to include representations of work not yet complete, descriptions of Google Maps function that do not exist and information said to exist online that doesn't.

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by Steve Hall    Jun-27-12    
Topic: Agencies, Industry Events



Epsilon Look Book Highlights Most Creative Email Marketing

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Marketing firm Epsilon is out with its sixth annual Look Book that highlights creativity in email marketing. This year, in addition to looking at copywriting, art direction and relevancy to target, they've added a People's Choice Award.

Featured companies include Shutterfly, Starwood Hotels, Starbucks, Amazon, Hershey's, Cole Haan, American Express, KeyBank, Dell, Brooks Brothers and others; 26 in total.

Download the Look Book now and check out how these brands achieved successful creativity.

by Steve Hall    Jun-27-12    
Topic: Agencies, Direct



FastPay to Cushion Blow of Slow Invoice Payment

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FastPay, a finance platform that hopes to alleviate headaches caused by lengthy payment cycles within the digital marketing space has secured an additional $25 million in funding. This funding will be used to expand FastPay's sales and marketing and provide its clients with greater access to growth capital.

FastPay aims to solve a big problem in the marketing and advertising space: lengthy and often growth-prohibitive payment cycles. An IAB survey indicated that nearly 80 percent of invoices take 60 days or longer to pay. To solve this working capital gap, FastPay offers credit lines up to $5 million to companies across the digital landscape, including content publishers, social media marketers, digital creative studios and ad-tech businesses such as exchanges, demand side platforms and agency trading desks.

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by Steve Hall    Jun-25-12    
Topic: Agencies



Internship King Ranks Ad Agency Internship Programs

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In an effort to determine which agency has the best internship program, Internship King has gathered together a list of 40 advertising agency internship programs as determined by their own industry panel. They are now seeking input from students, employees and teachers to vote for the best programs based on experience.

Though we're not quite sure why, visitors can vote for up to 25 companies per day. If you ask us, there can be only one best. Maybe a top three. But why would anyone for for 25 companies? That said, perhaps the effort will result in a useful guide to those seeking agency internships in the future.

by Steve Hall    Jun-25-12    
Topic: Agencies



Razorfish Behind Response to Smart Car Bird Poop Tweet

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By now you've probably seen the humorous response Smart Car made to a tweet from KK Bold Creative Director Clayton Hove which read, "Saw a bird had crapped on a Smart Car. Totaled it." Smart Car responded saying "Couldn't have been one bird, @adtothebone. Sounds more like 4.5 million. (Seriously, we did the math.)"

Included with the tweet was a hilarious graphic that detailed just how many pigeon, turkey or emu craps it would actually take to damage the vehicle's "tridion safety cell."

What you may not have known is that it was Razorfish who was behind the response and the creation of the hilarious graphic. Nice work guys.

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by Steve Hall    Jun-22-12    
Topic: Agencies, Social



WPP to Acquire AKQA

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Right smack dab in the middle of Cannes Lions, WPP has announced an agreement to acquire 11 year old digital agency AKQA. The agency has been well recognized for its creative excellence and has earned numerous industry awards, including 19 Agency of the Year titles. Last year, AKQA won Digital Agency of the Year honours in both the US (Adweek) and the UK (Campaign) and collected five Cannes Lions. ANd it has collected even more Lions this year.

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by Steve Hall    Jun-20-12    
Topic: Agencies



SapientNitro in Cannes: We're Different. No, Really, We Are.

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Adforum's Angela Natividad sat down with SapientNitro's Freddie Laker and Darren McColl along with Omar Epps, all of whom were on a panel Monday at Cannes Lions and spoke to the topic of who's a better marketer, brands or celebrities. At least in the seminar, it appeared celebrities won out.

The interview on the whole is an insightful look at how the definition of an agency has changed over time and how the different toolsets and partnerships define just how an agency approaches a marketing challenge.

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by Steve Hall    Jun-19-12    
Topic: Agencies, Celebrity, Industry Events



Trader Joe's Examined, Lorem Ipsum Recruited, GoDaddy Gets Agency

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- Former ad exec Mark Gardiner, who had been in the business for 20 years, quit last year an took a $12/hour job at Trader Joe's to see how the brand became a success without an ad agency or PR firm. The result is a book, Build a Brand Like Trader Joe's.

- Here's a case study video on Jung von Matt's Lipsum.com campaign in which they buried a recruitment ad within Lorem ipsum text generated from the site.

- Here's how Fitzgerald + Co got that vintage 1972 MINI up to its 11th floor offices as part of their failed bid for the MINI business. Incumbent BSSP retained.

- GoDaddy, which for years has created its own advertising has, wait for it, hired an ad agency. Yes, a Deutsch New York campaign called Inside/Out will break this summer during the Summer Olympics on NBC.

- If you're into the NBA, you might like this. If you like basketball footage with block type messaging, you might like this. For all others, feel free to skip.

by Steve Hall    Jun-13-12    
Topic: Agencies, Brands, Publishing








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