Israeli Ad Students, McCann Digital Re-Design Hacked Websites

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Apparently, cyber attacks are rampant in Israel with dozens of sites taken down monthly by Islamic hackers who replace the sites with anti-Israeli messaging. While they can't exactly end these attacks, McCann Digital Tel-Aviv and the Israeli ad school Bezefer took it upon themselves to at least make the hacker takeover pages look a little nicer.

Students collected 50 hacked website designs, made them look miuch better, sent them back to the hackers and asked them to at least consider using the better designs the next time they decide to take a site down.

With the mantra, "if you can't fight them, redesign them, it appears the students have had a bit of fun and, perhaps, have made the hacked Israeli web a bit more pleasing to the eye.

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by Steve Hall    Jul-16-12    
Topic: Agencies



How Collaboration Can Save the Client Agency Relationship

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The agency-client relationship has always been one of varied success. Some are rife with strife. Others schooled with cool. But it's no secret friction between agencies and clients has most always been the norm.

In a whitepaper that is somewhat self-serving (aren't they all?), collaboration platform Central Desktop takes a look at the biggest challenges facing creative agencies and brand marketers. Whitepaper findings come from a survey of 500 marketers and agencies.

If you're an agency and want to see what's angering your client, this report is for you. If you're a client and want to know what's angering your agency, this report is for you. Download the report here.

by Steve Hall    Jul-12-12    
Topic: Agencies, Brands, Research



BooneOakley Makes It Easy to Interview With Them

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Everyone knows it's not easy to slip out of the office for an out of town (or even an in-town) interview. There's only so many relatives that can die and only so many times your baby can be sick. So BooneOakley has come up with a solution. To get you to their offices in Charlotte, North Carolina for an interview, the agency has Brenda. Brenda is a professional make up artist that will transform you into any number of situations that will allow for a "perfectly plausible" excuse for being out of work.

Someone really needs to make a repeating video loop of David Oakley inflecting "totally" with Valley Girl perfection.

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by Steve Hall    Jul- 5-12    
Topic: Agencies



How to Speak Australian, Worst Feminine Protection Ad

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- How to speak Australian.

- Former AKQA GM Nick Constantinou has joined Collective London as CEO.

- New Old Spice Danger Zone work from Wieden + Kennedy doesn't pack the witty punch of the original but it's still humorous none-the-less.

- Possibly the strangest "feminine Protection" ad you will ever see.

- Feeling the need to re-charge his batteries, after a busy year shooting commercial films, Cole Webley began this project as a personal creative outlet. He had been shooting a lot of footage and was in the process of editing it together, and trying to figure out a way to tie it all together, when he showed the footage to AKQA Art Director Chateau Bezerra who was inspired to write the poem that accompanies this footage..

by Steve Hall    Jul- 3-12    
Topic: Agencies, Commercials, Racy, Strange



Saatchi & Saatchi Israel Recruits Programmers Within Diablo 3

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How does an agency find great coders and programmers? Inside Diablo 3, of course. Saatchi & Saatchi Israel will be doing just that during July when it takes its recruitment efforts inside the popular game.

Saatchi & Saatchi IL CEO Yossi Lubaton, who is a level 60 Barbarian, will await worthy candidates inside the game, He will then interview them as they play alongside him in a missions.

Those who impress Lubaton will score the Warmonger sword, "tons of gold" and be "summoned to an interview" with Lubaton at the agency's offices.

by Steve Hall    Jul- 3-12    
Topic: Agencies, Games



Cornelius Trunchpole's Trunchpole & Trunchpole Wants to Be Real Agency

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By now you have all heard of the Cornelius Trunchpole saga, the faux ad man who, according to other industry luminaries, including Lee Clow, basically invented advertising. A recent video case study sums up the effort explaining a bit more behind the campaign.

And Mr. Trunchpole himself tells us that Trunchpole & Trunchpole is now open for business. Real business.

When we asked Mr. Trunchpole via Facebook when he would open the doors, he responded, "When we feel we have the most suitable client with which to do so. Trunchpole & Trunchpole can afford to be choosy. The brand must fit our brand, if you will."

He added, "If you know any marketing directors of super premium heritage brands (think Rolls Royce, Glenfiddich, that sort of thing), do let me know."

So if any of you premium brands out there are interested in having the Trunchpole & Trunchpole wizardry put to work for you, do reach out to the man. He appears eager to get back to work.

And just to show his sincerity, Mr. Trunchpole ended our conversation saying, "I, Cornelius Trunchpole, will hire anyone who can bring with them a client befitting of the Trunchpole name."

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by Steve Hall    Jun-28-12    
Topic: Agencies



DDB Behind Cannes Lions 'Ethel's Brew' Antics

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While covering Cannes Lions last week, a woman named Ethel kept popping up in our Twitter stream and we sort of tossed it off as some agency attempting to leverage the event for publicity. We exchanged a few tweets with the dear lady who let us know her husband had just died and she had decided to launch a beer brand, Ethel's Brew, in honor of her late husband's love for the suds.

As it turns out, an agency was behind the stunt and that agency was DDB. Led by DDB CCO Amir Kassaei, the agency created the entire campaign including Ethel's persona, her Twitter account, video and, yes, the actual beer that was served at various events during Cannes Lions. Brassierie Duyck in Jenlain, France brewed 15,000 bottles of the stuff.

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by Steve Hall    Jun-28-12    
Topic: Agencies, Brands, Campaigns, Industry Events



Jung von Matt's Cannes Lions Wins Questioned

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Adland wonders whether or not Jung von Matt padded their "Stones Telling Stories" case study which outlined Holocaust awareness work that ultimately won a Media Gold Lion and an Integrated Bronze Lion. Oh to have been a judge back in the day when Barbara Lippert said all you had to do was sit around and watch a bunch of TV commercials and decide which ones you liked as opposed to watching the hundreds of case study video judges have to slog through today.

According to Adland and her translation of a story in German Meedia.de, several inconsistencies in the claims made by Jung von Matt have been cited. Inconsistencies are said to include representations of work not yet complete, descriptions of Google Maps function that do not exist and information said to exist online that doesn't.

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by Steve Hall    Jun-27-12    
Topic: Agencies, Industry Events



Epsilon Look Book Highlights Most Creative Email Marketing

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Marketing firm Epsilon is out with its sixth annual Look Book that highlights creativity in email marketing. This year, in addition to looking at copywriting, art direction and relevancy to target, they've added a People's Choice Award.

Featured companies include Shutterfly, Starwood Hotels, Starbucks, Amazon, Hershey's, Cole Haan, American Express, KeyBank, Dell, Brooks Brothers and others; 26 in total.

Download the Look Book now and check out how these brands achieved successful creativity.

by Steve Hall    Jun-27-12    
Topic: Agencies, Direct



FastPay to Cushion Blow of Slow Invoice Payment

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FastPay, a finance platform that hopes to alleviate headaches caused by lengthy payment cycles within the digital marketing space has secured an additional $25 million in funding. This funding will be used to expand FastPay's sales and marketing and provide its clients with greater access to growth capital.

FastPay aims to solve a big problem in the marketing and advertising space: lengthy and often growth-prohibitive payment cycles. An IAB survey indicated that nearly 80 percent of invoices take 60 days or longer to pay. To solve this working capital gap, FastPay offers credit lines up to $5 million to companies across the digital landscape, including content publishers, social media marketers, digital creative studios and ad-tech businesses such as exchanges, demand side platforms and agency trading desks.

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by Steve Hall    Jun-25-12    
Topic: Agencies










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