Why Ad Agency People Leave Their Jobs

what_creatives_really_think.jpg

Good luck. No, really. Our best to you Michael Sheldon and Kim Getty from Deutsch LA. Honestly, we hope you can keep agency types from jumping ship every year. But if history is any guide...not gonna happen.

But hey, at least you get to do a panel on retaining talent during Cannes Lions. That can't be half bad, can it? And, shit, half the people in Cannes this year will have new jobs next year so you might as well propose this panel over and over again, year after year. Because, you know what? Nothing's going to change. Why? Because most agency management don't give a shit about their employees. All they care about is the bottom line.

more »

by Steve Hall    Jun-13-12    
Topic: Agencies, Industry Events



VW's Litte Darth Vadar, Max Page, Faces Open Heart Surgery Today

max_page_little_darth_vw.jpg

Today, Max Page, the seven year old boy who play mini Darth Vadar in Volkswagen's The Force will undergo open heart surgery to correct a congenital heart defect. He will have his pulmonary valve replaced and a whole in his heart fixed.

Not to be deterred by his health issue, Max has become an ambassador for Children's Hospital in LA and, with help from Deutsch LA, has launched a donation site to raise money for kids with heart problems.

more »

by Steve Hall    Jun-13-12    
Topic: Agencies



Brayola Boosts Boobs, An Ad Pro's Wedding Invite

brayola.jpg

- Ladies, need a better bra? Check out Brayola. Your boobs will thank you.

- This is how advertising people make a wedding announcement.

- Need inspiration> Graphic resources? Check out Online Graphic Design Degree.

- ThinkLA and the 4As have teamed up with Hyper Island to create and publish the fastest book ever written on the subject of... well, speed. Rabbit or Roadkill: Ad Agency Leaders Write The Book On Speed is the first of a new Hyper Island series called, Write the Book On It, in which executives participate in a group exploration of a current business challenge and address it in a book written in a matter of hours. Order it here.

by Steve Hall    Jun-12-12    
Topic: Agencies, Racy, Tools



Saatchi & Saatchi Uses iPhone App to Recruit Creatives

mobile_creative_director.jpg

To find creative talent, Saatchi & Saatchi Germany tried something a bit different. They created an iPhone app which allowed them to share their creative idea with a Mobile Creative Director. And just as creative were having fun with the app submitting creative ideas for judgement, up popped a message that Saatchi & Saatchi was hiring.

Looks like it was quite fun. Check out the case study video below. Is it just us of does Mr. Mobile Creative Director look like the Cannes Lion?

more »

by Steve Hall    Jun- 6-12    
Topic: Agencies, Mobile/Wireless



Cannes-Worthy Epic, 'The Drop,' Pits Perrier Against the Sun

perrier_the_drop.jpg

It's like Melancholia but with a little feminine Buck Rogers thrown in. Remarkable new work from Ogilvy Paris for Perrier features a French woman, Earth's last hope, who boards a space craft and heads towards an over-heated sun to save the planet from certain doom. Called The Drop, that's all it takes to get the raging sun to back off and allow the planet to live on.

Upon arrival at the sun, the woman who, apparently, can't resist what may be the last bottle of Perrier in existence hesitates before offering the sun what would be Earth's savior. Torn between saving the Earth or enjoying what is obviously the most refreshing drink known to mankind, she caves and consumes the entire contents of the bottle while standing on a plank as the sun rages on destined to engulf the earth.

more »

by Steve Hall    Jun- 6-12    
Topic: Agencies, Brands, Commercials



The Onion Describes 'Cool New Tide Video' Before Digitas Creates It

cool_new_tide_video.jpg

Usually when a brand creates a virally-intentioned video, press commentary comes after its release. In a strange twist of events, the revers happened last week. The Onion wrote a lengthly article about a "cool new Tide detergent video" which went on and on ans on about, well, how cool the video was. Trouble is, the video didin't exist yet.

But that didn't deter Digitas from whipping up the video in a couple of days and posting it everywhere The Onion said it would be posted. As described in The Onion piece, "it's [the video] got these cute, funny talking animals, a cool indie-rock song, and it's just so hilariously random. And it's got this amazing cameo by Bret Michaels, which is so funny because Bret Michaels is hilarious and from the '80s."

more »

by Steve Hall    Jun- 5-12    
Topic: Agencies, Social, Video



Agencies Continue to Embarrass With Self Promomotional Videos

GCG_Marketing_video.jpg

To be clear, we bear no ill will towards any agency's attempt to self promote. OK, that's not exactly true. Why? Because when agencies decide to self-promote, the results are often disastrous. See Agency.com. See SapientNitro. See Bold Ogilvy. And the list goes on.

Part of the problem in these situations, of course, is that agencies are under increased scrutiny because they are expected to be even more creative when they are unencumbered by client involvement. But, if history is any guide, client involvement just might not be such a bad thing after all when it comes to agency self-promotion.

The other part of the problem is that we, as an industry, can't help help but trash the competition every chance we get. The moral of the story, then, is that no matter what sort of self-promotion an agency does, it's likely to be met with sarcasm, snark, cynicism and mockery.

more »

by Steve Hall    May-31-12    
Topic: Agencies, Bad



@LeeClowsBeard Now A Book!

leeclowsbeard_book.png

We just returned from Internet Week and were delighted to find Lee Clow's beard on our doorstep. Well, not literally Lee Clow's beard but a book entitled Lee Clow's Beard written by Dallas-based copywriter Jason Fox (aka @leeclowsbeard) and Lee Clow himself.

Fox started @leeclowsbeard several years ago and he now has 26,000 followers. Of the project, Fox said, Lee Clow's Beard started off ans an experiment. A very small experiment. I wanted to provide bits of insight for fellow ad folks, almost like crumbs of inspiration. And since beards are natural repositories of crumbs, I thought of Lee and his iconic whiskers. He's an ad legend everyone loves, so to have his facial hair act as the tweets' source was a nice way to keep things on the lighter side of the snark meter."

more »

by Steve Hall    May-21-12    
Topic: Agencies



Sales Guy Proposes to His Agency Sweetheart...With An Ad Banner

bbc_marry_me.jpg

Aw, how sweet. We've seen marriage proposals via billboards but not via online banners. In late April Martin Agency Digital Associate Media Director Erica Plotkin was asked to check out what she was told were some errors with one of her client's banners on BBC.com. Right after she saw the banners asking her to marry her ad salesman boyfriend, Scott Sklar, she was surprised by Sklar who walked into her office wearing a tux and made his proposal with help from two violinists.

by Steve Hall    May-11-12    
Topic: Agencies



BBH Cleans Up at Webbys

google_dear_sophie.jpg

BBH was named Webby Agency of the Year by the International Academy of Digital Arts & Sciences which announced the winners of The 16th Annual Webby Awards. Webby and People's Voice winners will be honored at the annual ceremony, hosted by Patton Oswalt, on Monday, May 21, 2012, at New York's Hammerstein Ballroom.

BBH snagged 9 Webby wins for their work on 4 different ground projects including Google Music, Google Chrome's Dear Sophie campaign and Asos Urban Tour.

Other agencies that received multiple honors include Wieden+Kennedy (7), DDB (5), AKQA (3), BBDO (3), 72andSunny (3), and Blue State Digital (3).

more »

by Steve Hall    May- 1-12    
Topic: Agencies, Industry Events







Stanton Optical


Featured FREE Resource: