Razorfish Behind Response to Smart Car Bird Poop Tweet

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By now you've probably seen the humorous response Smart Car made to a tweet from KK Bold Creative Director Clayton Hove which read, "Saw a bird had crapped on a Smart Car. Totaled it." Smart Car responded saying "Couldn't have been one bird, @adtothebone. Sounds more like 4.5 million. (Seriously, we did the math.)"

Included with the tweet was a hilarious graphic that detailed just how many pigeon, turkey or emu craps it would actually take to damage the vehicle's "tridion safety cell."

What you may not have known is that it was Razorfish who was behind the response and the creation of the hilarious graphic. Nice work guys.

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by Steve Hall    Jun-22-12    
Topic: Agencies, Social



WPP to Acquire AKQA

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Right smack dab in the middle of Cannes Lions, WPP has announced an agreement to acquire 11 year old digital agency AKQA. The agency has been well recognized for its creative excellence and has earned numerous industry awards, including 19 Agency of the Year titles. Last year, AKQA won Digital Agency of the Year honours in both the US (Adweek) and the UK (Campaign) and collected five Cannes Lions. ANd it has collected even more Lions this year.

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by Steve Hall    Jun-20-12    
Topic: Agencies



SapientNitro in Cannes: We're Different. No, Really, We Are.

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Adforum's Angela Natividad sat down with SapientNitro's Freddie Laker and Darren McColl along with Omar Epps, all of whom were on a panel Monday at Cannes Lions and spoke to the topic of who's a better marketer, brands or celebrities. At least in the seminar, it appeared celebrities won out.

The interview on the whole is an insightful look at how the definition of an agency has changed over time and how the different toolsets and partnerships define just how an agency approaches a marketing challenge.

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by Steve Hall    Jun-19-12    
Topic: Agencies, Celebrity, Industry Events



Trader Joe's Examined, Lorem Ipsum Recruited, GoDaddy Gets Agency

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- Former ad exec Mark Gardiner, who had been in the business for 20 years, quit last year an took a $12/hour job at Trader Joe's to see how the brand became a success without an ad agency or PR firm. The result is a book, Build a Brand Like Trader Joe's.

- Here's a case study video on Jung von Matt's Lipsum.com campaign in which they buried a recruitment ad within Lorem ipsum text generated from the site.

- Here's how Fitzgerald + Co got that vintage 1972 MINI up to its 11th floor offices as part of their failed bid for the MINI business. Incumbent BSSP retained.

- GoDaddy, which for years has created its own advertising has, wait for it, hired an ad agency. Yes, a Deutsch New York campaign called Inside/Out will break this summer during the Summer Olympics on NBC.

- If you're into the NBA, you might like this. If you like basketball footage with block type messaging, you might like this. For all others, feel free to skip.

by Steve Hall    Jun-13-12    
Topic: Agencies, Brands, Publishing



Why Ad Agency People Leave Their Jobs

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Good luck. No, really. Our best to you Michael Sheldon and Kim Getty from Deutsch LA. Honestly, we hope you can keep agency types from jumping ship every year. But if history is any guide...not gonna happen.

But hey, at least you get to do a panel on retaining talent during Cannes Lions. That can't be half bad, can it? And, shit, half the people in Cannes this year will have new jobs next year so you might as well propose this panel over and over again, year after year. Because, you know what? Nothing's going to change. Why? Because most agency management don't give a shit about their employees. All they care about is the bottom line.

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by Steve Hall    Jun-13-12    
Topic: Agencies, Industry Events



VW's Litte Darth Vadar, Max Page, Faces Open Heart Surgery Today

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Today, Max Page, the seven year old boy who play mini Darth Vadar in Volkswagen's The Force will undergo open heart surgery to correct a congenital heart defect. He will have his pulmonary valve replaced and a whole in his heart fixed.

Not to be deterred by his health issue, Max has become an ambassador for Children's Hospital in LA and, with help from Deutsch LA, has launched a donation site to raise money for kids with heart problems.

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by Steve Hall    Jun-13-12    
Topic: Agencies



Brayola Boosts Boobs, An Ad Pro's Wedding Invite

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- Ladies, need a better bra? Check out Brayola. Your boobs will thank you.

- This is how advertising people make a wedding announcement.

- Need inspiration> Graphic resources? Check out Online Graphic Design Degree.

- ThinkLA and the 4As have teamed up with Hyper Island to create and publish the fastest book ever written on the subject of... well, speed. Rabbit or Roadkill: Ad Agency Leaders Write The Book On Speed is the first of a new Hyper Island series called, Write the Book On It, in which executives participate in a group exploration of a current business challenge and address it in a book written in a matter of hours. Order it here.

by Steve Hall    Jun-12-12    
Topic: Agencies, Racy, Tools



Saatchi & Saatchi Uses iPhone App to Recruit Creatives

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To find creative talent, Saatchi & Saatchi Germany tried something a bit different. They created an iPhone app which allowed them to share their creative idea with a Mobile Creative Director. And just as creative were having fun with the app submitting creative ideas for judgement, up popped a message that Saatchi & Saatchi was hiring.

Looks like it was quite fun. Check out the case study video below. Is it just us of does Mr. Mobile Creative Director look like the Cannes Lion?

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by Steve Hall    Jun- 6-12    
Topic: Agencies, Mobile/Wireless



Cannes-Worthy Epic, 'The Drop,' Pits Perrier Against the Sun

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It's like Melancholia but with a little feminine Buck Rogers thrown in. Remarkable new work from Ogilvy Paris for Perrier features a French woman, Earth's last hope, who boards a space craft and heads towards an over-heated sun to save the planet from certain doom. Called The Drop, that's all it takes to get the raging sun to back off and allow the planet to live on.

Upon arrival at the sun, the woman who, apparently, can't resist what may be the last bottle of Perrier in existence hesitates before offering the sun what would be Earth's savior. Torn between saving the Earth or enjoying what is obviously the most refreshing drink known to mankind, she caves and consumes the entire contents of the bottle while standing on a plank as the sun rages on destined to engulf the earth.

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by Steve Hall    Jun- 6-12    
Topic: Agencies, Brands, Commercials



The Onion Describes 'Cool New Tide Video' Before Digitas Creates It

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Usually when a brand creates a virally-intentioned video, press commentary comes after its release. In a strange twist of events, the revers happened last week. The Onion wrote a lengthly article about a "cool new Tide detergent video" which went on and on ans on about, well, how cool the video was. Trouble is, the video didin't exist yet.

But that didn't deter Digitas from whipping up the video in a couple of days and posting it everywhere The Onion said it would be posted. As described in The Onion piece, "it's [the video] got these cute, funny talking animals, a cool indie-rock song, and it's just so hilariously random. And it's got this amazing cameo by Bret Michaels, which is so funny because Bret Michaels is hilarious and from the '80s."

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by Steve Hall    Jun- 5-12    
Topic: Agencies, Social, Video










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