Israeli agency Smoyz claims to have created the world's first Pinterest-based campaign. For its client Kotex, the agency identified 50 women who they felt were "inspiring," studied their pins and identified what inspired the 50 women. The agency then physically created personalized items based on the women's pinned items. To receive the item, the women repinned the agency's creation and the agency sent the item, along with some Kotex product naturally, to the women.
This SXSW coverage is brought to you by Red Square Agency. The agency that also brought you self-promotion.
As the agency world crumbles (a bit too dramatic?), everyone's scrambling to determine how agencies should change to meet the shifting tides of consumer behavior and the radically altered methods agencies use to reach consumers.
In a SXSW panel entitled Why Ads Agencies Should Act More Like Tech Startups, AKQA Chief Creative Officer Rei Inamoto shared some analysis and interviews he has done over the past year that examined whether or not agencies should act more like tech startups. The comparison being, of course, agencies are slow, lumbering ships saddled with bloated, creative-killing process and startups are nimble and free thinking.
We're happy to announce Red Square Agency will be sponsoring our coverage of SXSW which begins next friday. Red Square Agency, located in Mobile Alabama, has done work for Google, Blue Cross Blue Shield, Hard Rock Hotel & Casino and Full Sail University. They also came up with the Parentalyzer and proved cats improve Facebook ad response far better than cleavage.
We're happy to have them on board as a sponsor. Follow along as we bring you the best of SXSW. We'll be covering as many of the marketing, branding and social media sessions as we can along with those always interesting surprise announcements, the parties and who got so drunk they'll be ashamed to go back to work after SXSW. OK, well we're not going to out anyone or ruin anyone's career but we are going to have as much fun as we possibly can.
Join us for the ride.
- The International Academy of Digital Arts and Sciences (IADAS) announced Thomas Kail and Andrew Fried have been named as Creative Directors of The 16th Annual Webby Awards Show.
- Apparently you can party in the back of an Opel Combo.
- Aegis has acquired leading digital agency Roundarch and it will be integrated with Isobar, Aegis Media's digital creative network.
- Lurzer's Archive has updated it's website to "make it as fancy as our print magazine."
- Israeli agency Shalmor Avnon Amichy developed an interesting way to get people to confidently open up their pocket book for charitable organizations.
- Under Armour, with help from Redd Tettemer + Partners is reprising their Ultimate Intern Team program for this summer and is seeking five interns.
This is interesting but not at all surprising. An annual review of website traffic and search criteria at AgencyFinder shows people are more open to solutions from non-traditional marketing service providers than in prior years.
Of the findings, AgencyFinder Chairman and CEO Chuck Meyst said, "If you look at the hundreds of search inquiries we've processed over the last 18 months, you see more and more clients willing to meet with the entire spectrum of marketing service firms - from integrated marketing firms to shops specializing in digital, social, experiential and other mediums."
It's never a good thing when an agency lays off people. But that is the current plight over at Goodby Silverstein and Partners which recently lost several clients. Coming to the aid of these recently unemployed Goodby staffers is JD Beebe who created Grab Some Goodby, a site that has gathered together information of the recently laid off making it easy for those looking for talent to hire.
Nice work, JD. Now everyone go to the site right now and check out the talent
Ladies, stumped for ideas on what to get your man for Valentine's Day? Yea, yea, yea. We know it's really your day and us guys are supposed to shower you with flowers, chocolates, dinner and the best sex you've had all year but the man in your life deserves something too, right?
Well, if you're feeling so inclined, check out Kirin's Beer Bro-Quet, a bouquet of, yes, beer. Created by Y&R Singapore for Kirin Mini Beer, this lovely bouquet will ceetainly put your man in good spirits and, perhaps, actually give you the best sex you've had all year rather than just phoning it in.
- Guess best ass contests, quit smoking bras, tourism bustiers and stuffed animal bras haven't worked for lingerie brand Triumph. They are seeking a new agency.
- Benihana is out with a new commercial that harkens the chain's beginnings when celebrities like The Beatles, Muhammad Ali and The Rat Pack flocked to it.
- The Marketers Ball (called Affiliate Ball when at Affiliate Summit)will return again to ad:tech San Francisco in April. If you are interested in sponsoring the event email Darren Blatt at firstname.lastname@example.org or call 818 825 3972.
- A campaign from Spencers, a personal injury laf firm, features a series of real accident videos on YouTube accidents with the player being challenged to determine whether those involved have grounds for a claim.
- On Monday following the Super Bowl be sure to head over to TiVo where you will find a detailed analysis of hoe TiVo subscribers viewed the game and the ads.
- Ten of the weirdest TV ads in historey.
New York-based Bold Worldwide is likely to be the last entity to get in on the Shit People Say meme. Having actually worked in this business, we can say the shit that gets said in this Shit Ad Agencies Say is pretty close to the actual shit ad agency types say.
AgencySpy gets a mention but apparently Bold Worldwide hasn't heard of Adrants. Plus one to you, Kiran!
Toyota is out with an extended version of its Saatchi & Saatchi LA-created commercial for the Super Bowl. Called Reinvention, the ad takes a look at what things might be like if Toyota didn't stop reinventing after it reinvented the Camry.
From a reinvented couch made of bikini-clad hotties or male Chippendale types to a baby that doesn't poop and can time travel to a blender that plays Lionel Richie to curtains...made of pizza, the world would be a very different place if cars weren't the only thing Toyota reinvented.
Witty stuff. We like.