Here's a bit of distraction for your rainy (at least where we are) Thursday afternoon. Vienna-based agency PKP BBDO decided to have a little bit of fun at the expense of Apple's just-announced iPhone 5c which comes in five colors. Perhaps attempting to align the new iPhone with the much-maligned Crocs brand, the agency took a lunch break to shoot this shoe-tastic spoof.
Gleefully heaping praise on YouTube as if it had just launched yesterday, MDG Advertising is out with a video infographic (yes, that's a thing, too) that touts the benefits of creating video content and using YouTube to feature that content.
The video begins with the wonders of the Old Spice campaign and how the Gangnam style video generated $870,000 in revenue. We are then told top brand have, on average, 35,000 subscribers and 884,000 monthly video views. These brands have 203,000 Twitter followers and 2.6 million Facebook Likes.
Oh it had to come to this, didn't it? Santa Monica-based RPA has created The Listening Cloud, an actual cloud of sorts that lives in its lobby, monitors social media around the agency's clients and reflects it through changing colors and weather patterns.
It's like an old-school lava lamp except it's powered by the internet instead of, well, instead of the LSD-addled minds of its 1960's-era developers.
The rise of social media has forced marketers and agencies to re-evaluate how they structure teams to better handle this new layer of marketing communication. It got us thinking.
How are agencies reconfiguring their teams to better function in the digital and social marketing era? How have agencies benefited from working not just with traditional creatives but how have they cast a wider net to include developers, freelance specialists and other partners? How do they then guard against "too many chefs in the kitchen"?
We queried several agencies and asked them what they are doing and what they have changed to improve how they work in an increasingly interconnected but complex industry. Some have retooled their org charts. Other have formed close partnerships. And still others have formed teams of people with seemingly unrelated skill sets.
It's the campaign that takes a licking and keeps on ticking. When we first met the Kia hamsters, they had barely taken on their now mostly human qualities. They were more hamster than human. As the years past, out fat, fuzzy friends have gone through a bit of a transformation and have become pop culture heroes we love to hate...or hate to love. Well, at least the the ad business. To the rest of the world, they're just psuedo-cool fur balls in a car commercial.
For its fifth outing, David & Goliath has crafted an, ahem, transformational spot for the 2014 Kia Soul in which the hamsters go through a transformation of their own. Just as the Kia Soul has received a makeover, so do out fat, furry friends.
A Happy Tim Armstrong
- AOL has agreed to buy Adap.tv for $405 million allowing AOL to expand its video advertising offerings.
- Dish Network Chairman Charlie Ergen -- whose company has 35-plus broadcast stations off the air in a fee dispute -- expects more blackouts, with programmers continuing to raise prices for carriage rights.
- According to the Alliance for Audited Media, formerly the Audit Bureau of Circulations, total magazine circulation fell 1% from 292.9 million in the six-month period ending June 2012 to 289.9 million in the six-month period ending June 2013.
- OMG! L'Oreal model Cheryl Cole is appearing in a skincare campaign...wait for it...without wearing foundation
- This weird little Mentos video with an oddly catchy tune aims to garner support for a proposal that would solve Singapore's land crisis.
- These McFlurry-loving women need better lipstick.
- IPG Mediabrands has launched a new unit that further blurs the line between media and creative agencies. Called Mediabrands Publishing, it will create videos and other quick-turnaround content for marketers that will live in the physical and digital worlds. The digital content will be distributed on websites and social media platforms such as Twitter, Facebook, Instagram and Vine.
In a collective fit of despair and inability to reach an agreement with WPP or IPG, neither of which could guarantee they would not merge in the future, Coca-Cola and Pepsi, this morning, announced they would merge. The new entity will be known as Poke.
Both Coca-Cola and Pepsi spokespeople reached out to Adrants this morning and collectively said, "Fuck it, this shit is ridiculous. How can each of us expect to compete with one another when there will likely be just one advertising agency to choose from in a few years?"
Having worked in several advertising agencies over the course of many years, I can attest to the fact that new business is both the lifeblood of an agency and its biggest nightmare. It's very difficult for an agency to say no to new business. Why would they? New business means more revenue and more revenue means more success.
New business can breathe new life into an agency that, perhaps, has become stagnant with current clients. On the other hand, new business, poorly chosen, can wreak havoc on an agency's inner workings, its culture and its people. We thought it might be interesting to ask a few agency executives how they approach new business and how they decide it might be best to just say no.
Crafting an article I wrote for Central Desktop, I spoke with several ad industry executives to get their take on how they view and approach new business, why they pitch, why they don't and how a piece of new business can affect an agency both positively and negatively.
- A new study finds too much social media usage causes low self esteem in teenaged girls? How about in us grownups who can't stand reading about the latest and greatest accomplishments of their peers?
- Joe Jaffe's Evol8tion has acquired Bob Knorpp's Beancast podcast. Bob will continue the podcast and become SVP Chief Analyst of Evol8tion's BrandWatch product.
- A grounded viewpoint on inbound marketing that doesn't trash inbound marketing.
- This is just funny. To promote the 2013 Wiener Nationals (a dog race), Orange County-based DGWB shot a promo using GoPro cameras.