Social Media Tips And Tactics From Old Spice Campaign Creator

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The team at Viralheat recently sat down with Wieden + Kennedy Senior Digital Strategist and Senior Community Manager Dean McBeth to discuss the development and strategies behind the Old Spice Man Your Man Could Smell Like marketing campaign. In an eleven question interview, McBeth reviews how W+K approached the campaign, how they managed to keep it running for such a long time, the tactics they employed and the results the campaign generated. Check out the full interview here.

by Steve Hall    Oct-20-11    
Topic: Agencies, Brands, Social



Agency Gives Away Client Swag on Facebook

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Swag. Stuff we all get. Or, more appropriately, shit we all get. Because it usually is shit. Crap none of us needs or wants. But, sometime it's good shit and Red Tettemer + Partners is giving away the good shit it has received from its clients. So head over to the agency's Facebook page and grab some good shit. It's first come, first serve.

We are told there will be Under Armour sneakers and apparel, Fox TV shows, Kimmel Center tickets, energy drinks and, it seems, all kinds of other stuff.

by Steve Hall    Oct-19-11    
Topic: Agencies



Mullen Wins Ad Club Best of Show For JetBlue

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Last night Boston's Mullen won the Ad Club's Best of Show for their JetBlue work. The agency won for a video series called Ground Rules, which used hidden cameras in a variety of urban settings to demonstrate the idiotic ways competing airlines treat their passengers. All of the videos show unsuspecting consumers getting increasingly frustrated, and they close with the thought "If you wouldn't take it on the ground, then don't take it in the air" hoping to convey the notion JetBlue treats passengers better.

Arnold took home a total of 84 awards, Mullen nabbed 56, Hill Holliday grabbed 40 and Allen & Gerritsen won 25. Marketer of the Year was awarded to Zildjian

by Steve Hall    Oct- 7-11    
Topic: Agencies, Industry Events



Twitter, Sex, Books, TED, JWT, MySpace in the News

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- An infographic of Twitter's history.

- Check out this PSA for sexual harassment. It will make you think.

- New book offers three secrets to "going guerrilla" with marketing.

- The parents of Morgan Dana Harrington, the girl who was killed at a Metallica concert in 2009, are out with an ad campaign that hopes to find the killer and urge young women to be cautious.

- TED has opened its call for this year's Ads Worth Spreading.

- Last night, JWT's Jam With Toast won the Say Media Battle of the Bands at the Highline Ballroom. Boy do we miss More Fucking Cowbell.

- Funny. MySpace is trying to resurrect itself but, sadly, all it could muster during Advertising Week was a screen that fell during its Amp's Up party Monday night.

by Steve Hall    Oct- 5-11    
Topic: Agencies, Cause, Industry Events, Social



'Parents' Launch Site to Highlight Sons' Creative

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Ever wonder what your parents think about your advertising profession? Well, the parents of Maximilian Hoch and Manuel Urbanke care so much they created a website, My Son Does Advertising, on which they offer commentary about the work their sons have done.

Of course it's rather obvious Maximilian and Manuel have created this site themselves in an effort to get work since, according to their work experience listed on the site, both appear to be unemployed.

We won't hold that against these two fine gentlemen. After all, a guy's gotta work to eat, right? So if you need a copywriter or an art director, check the site out and the work they have done together. You might like it.

by Steve Hall    Sep-30-11    
Topic: Agencies, Online



Guuci Pays, Bikers Intimidate, JD Sports Faced

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- Working in advertising really is the easiest way to make money. That is if you're Chris Evans and you're on a photo shoot kissing Evan Rachel Wood.

- JD Sports is seeking a 16 people to be The Face of JD in the brand's upcoming Fall advertising campaign.

- This got lost in the shuffle. Be sure to check out this biker/movie theater stunt created by Duval Guillaume for Carlsberg.

- Check out Famocracy, an effort by two Wharton School students who think the American Dream is still alive and well.

- Blockbuster goes Netflix: separates video rental business from popcorn sales.

- Dachis Group has unveiled Social Business Index, an index of real-time ranking, analysis and benchmarking of social media adoption within business.

by Steve Hall    Sep-27-11    
Topic: Agencies, Campaigns, Celebrity, Commercials, Spoofs



More Coke Happiness, Ad Industry Gets It's Own Pandora Station

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- More Coke Happiness Factory from Wieden + Kennedy Amsterdam.

- Buddy Media is out with ConversionBuddy, a tool brands can use to determine which audience segments share social content most frequently and which audiences generate the most traffic and revenue.

- This is kind of stupid.

- A whole lot of people have watched this FreddW Samsung Mobile video created by Digitas.

- Advertising has its own Pandora station! JWT and Pandora got together and asked ad industry pros to help create a playlist.

more »

by Steve Hall    Sep-19-11    
Topic: Agencies, Industry Events, Social, Tools, Video



'John Wren' Explains Omnicom's Netflix-Like Changes

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Let's be clear right up front. This letter was not written by the real John Wren. If it were, it would be career suicide and a giant middle finger lodged in the behind of shareholders. But let's not let that stop us from enjoying the humor within.

Whomever wrote this letter created in the style of the letter everyone on the internet received from Netflix today explaining the company's recent price change and the launch of Qwikster. The 'John Wren' letter is far more amusing and will give you something to chuckle over on a Monday afternoon. Click the image to read.

by Steve Hall    Sep-19-11    
Topic: Agencies, Spoofs



eBay Saves You From Your Mom's Mom Jeans

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Venables Bell & Partners is out with its first work for eBay. The campaign offers up amusing, embarrassing and awkward scenarios which are ultimately saved by using eBay mobile. The campaign aims to reach those "who prefers to shop anywhere, anytime with a mobile device."

The campaign, entitled "When it's on your mind, it's on eBay," carries the tagline, "Buy it new. Buy it now." In one ad, a daughter is saved from her mother's supply of mom jeans. In another, a man mocked for using a pen when everyone else is using a digital device uses eBay to bring himself into the 21st century. And in another, a woman who obsesses over a pair of shoes in a salon nabs a pair for herself.

Of the campaign, Venebles Bell & Partners Founder and ECD Paul Venebles said, "When the company that revolutionized how people shop asks you to do something big and new, you get excited. For this campaign, we tapped into the psyche of passionate shoppers and then demonstrated why eBay is the answer."

more »

by Steve Hall    Sep-15-11    
Topic: Agencies, Campaigns



Noses Cleaned, Brief Simplified, Pistachios Pimped

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- This is just too funny. World Championship Nose Cleansing. All to promote a nasal spray.

- Having trouble getting started on a creative brief? There's an app for that. Brief Buddy.

- Wonderful Pistachios is out with a slew of new ads featuring the Facebook-slighted Winklevoss Twins, gooy Mr. Bill, crazy Crystal the Monkey, the angry...Angry Birds and the bootylicious Khloe Kardashian.

- Sony Ericsson partnered with artists, intellectuals, and other artists from around the world, provided each with a Sony Xperia phone and asked them to see what they could make with it. Then they documented the project.

more »

by Steve Hall    Sep-14-11    
Topic: Agencies, Campaigns, Celebrity, Commercials, Research, Social










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