Cats. Cats are a guarantee. If you stick a cat anywhere online it's guaranteed to get seen millions of times. Or so that's the commonly held belief in social media land. Taking advantage of this notion, Big Fuel and The Humane Society of new York have partnered to create the 2011 Catvent Calendar, an advent calender featureing...you guessed it...cats. Check it out.
OMG! Is it that time again? Has it been a year already? Is it time to engage in all manner of over blown Super Bowl hype? Yes, friends, it is time, once again, for the Coritos Crash the Super Bowl craziness.
We have two entries to share with you. They come from Ringleader and each is a unique approach. One employs Eric Roberts. The other, a dog. Give them both a watch and let us know what you think. The first is The Eric Roberts Show. The second is Disturbance.
Now this is some good old fashion tongue-in-cheek hilarity. Take a look at agency john st. and its launch of Catvertising. Yes, Catvertising. As inventive as this is, they didn't coin the term.
Crispin Porter + Bogusky copywriter James is angling for the love and affection of Demi Moore following her breakup with Ashton Kutcher. Yes, it's yet another trivial attempt at goofy publicity but can you blame a guy for going after Demi?
James, 29, is 20 years Moore's junior but that seems to be the way she likes her men. But can James truly appreciate all that Demi has to offer? After all, he was likely still in diapers when she made her splash on General Hospital (yes, youngin's, she was on a soap) or her brilliant depiction of the coked up Jules in St. Elmos Fire?
No. It's time Demi chose a more seasoned man for her life partner. A man with whom she has more in common. Stop playing with the children, Demi and get yourself a real man!
And, James, go easy with those close ups, man.
- Be sure to take a look at some Bank of America signage that got spoofed with Occupy Wall Street messaging.
- Check out Student Ad Finds, a site on which student work is highlighted and celebrated.
- Really? As if grown men would give a shit about Justin Bieber, let alone know who he is.
- Check out DraftFCB's Movember work.
Catch a glimpse of raccoon eyes...uh Taylor Momsen in this Japanese hand bag ad.
Here's the biggest problem in the advertising business. As much as agencies may say they hate clients and clients may say they hate agencies, both parties need each other to survive and thrive. Without one side keeping the other honest - whether the client/agency function is internal or external - we end up with work like the famed Agency.com Subway pitch video or this latest gem (see video below) from SapientNitro. Checks and balances people. Checks and balances.
It's not that this self-promotional video is poorly produced or delivers bad information about the agency. After all, agencies are supposed to be creative. They are supposed to be at the forefront of creativity for a purpose or, more accurately, marketing communications. Which, of course, is why every agency website contains a gallery of the work it has done for others.
San Francisco-based Pereira & O'Dell is showing its support for the fight against cancer with Pod Movember, a fund raising project that reaches out to the entire ad community to help raise funds for the cause. Head over to their Movember site, check out some of the mustachioed Pereira & O'Dell employees and donate to the Movember cause. Really. You'll feel much better after you do.
The best thing about this Anatomy of An Ad Agency infographic which takes a look at agency life is the daily timesheet section which is broken down by functional area. For example, account execs spend most of their time " managing expectations" and "looping in" while art directors are busy "tweaking," "bumping that up a bit" and moving things "a bit to the left." Copywriters ideate while reading The Onion and wishing they wrote for The Onion while developers spend their time "larping" (no idea), coding and working on their own, non-billable coding projects.
The second best thing about this infographic are the pick up lines used. AEs want to get real so their favorite is, "I spend all day metaphorically screwing people. let's do the real thing." Art Directors? "I can fill your shite space." Funny. Copywriters are high on themselves to they boldly proclaim, "My brochure copy isn't the only thing that's long." But it's developers who are the most twisted leading off with, "Can I debug your backend?" Ew. Gross.
Thanks for the laugh, Grip Limited.
Howard Gossage, known to many as The Socrates of San Francisco, launched an ad agency out of a firehouse where, as documentarian Ashley Pollak says, "Gossage had managed to save the Grand Canyon from being flooded for profit, helped estblish Friends of the Earth, discovered Marshal McLuhan - an obscure Canadian academic who thought up the Internet - and inadvertently caused the military invasion of a small Caribbean island."
Pollak is out with a trailer for a full length documentary on Gossage. You can check out the trailer below.
The team at Viralheat recently sat down with Wieden + Kennedy Senior Digital Strategist and Senior Community Manager Dean McBeth to discuss the development and strategies behind the Old Spice Man Your Man Could Smell Like marketing campaign. In an eleven question interview, McBeth reviews how W+K approached the campaign, how they managed to keep it running for such a long time, the tactics they employed and the results the campaign generated. Check out the full interview here.