Agency Launches Catvertising Division

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Now this is some good old fashion tongue-in-cheek hilarity. Take a look at agency john st. and its launch of Catvertising. Yes, Catvertising. As inventive as this is, they didn't coin the term.

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by Steve Hall    Dec- 2-11    
Topic: Agencies



CP+B Copywriter Goes After Demi Moore

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Crispin Porter + Bogusky copywriter James is angling for the love and affection of Demi Moore following her breakup with Ashton Kutcher. Yes, it's yet another trivial attempt at goofy publicity but can you blame a guy for going after Demi?

James, 29, is 20 years Moore's junior but that seems to be the way she likes her men. But can James truly appreciate all that Demi has to offer? After all, he was likely still in diapers when she made her splash on General Hospital (yes, youngin's, she was on a soap) or her brilliant depiction of the coked up Jules in St. Elmos Fire?

No. It's time Demi chose a more seasoned man for her life partner. A man with whom she has more in common. Stop playing with the children, Demi and get yourself a real man!

And, James, go easy with those close ups, man.

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by Steve Hall    Nov-22-11    
Topic: Agencies, Celebrity



BOA Gets OWS'd, Student Ads Get Found, Grown Men Scream

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- Be sure to take a look at some Bank of America signage that got spoofed with Occupy Wall Street messaging.

- Check out Student Ad Finds, a site on which student work is highlighted and celebrated.

- Really? As if grown men would give a shit about Justin Bieber, let alone know who he is.

- Check out DraftFCB's Movember work.

Catch a glimpse of raccoon eyes...uh Taylor Momsen in this Japanese hand bag ad.

by Steve Hall    Nov-21-11    
Topic: Agencies, Celebrity



SapientNitro Does An Agency.com Fist Bump

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Here's the biggest problem in the advertising business. As much as agencies may say they hate clients and clients may say they hate agencies, both parties need each other to survive and thrive. Without one side keeping the other honest - whether the client/agency function is internal or external - we end up with work like the famed Agency.com Subway pitch video or this latest gem (see video below) from SapientNitro. Checks and balances people. Checks and balances.

It's not that this self-promotional video is poorly produced or delivers bad information about the agency. After all, agencies are supposed to be creative. They are supposed to be at the forefront of creativity for a purpose or, more accurately, marketing communications. Which, of course, is why every agency website contains a gallery of the work it has done for others.

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by Steve Hall    Nov-15-11    
Topic: Agencies, Opinion



Pereira & O'Dell Raise Money For Cancer With Pod Movember

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San Francisco-based Pereira & O'Dell is showing its support for the fight against cancer with Pod Movember, a fund raising project that reaches out to the entire ad community to help raise funds for the cause. Head over to their Movember site, check out some of the mustachioed Pereira & O'Dell employees and donate to the Movember cause. Really. You'll feel much better after you do.

by Steve Hall    Nov- 4-11    
Topic: Agencies, Cause



Infographic Offers Anatomy of an Ad Agency

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The best thing about this Anatomy of An Ad Agency infographic which takes a look at agency life is the daily timesheet section which is broken down by functional area. For example, account execs spend most of their time " managing expectations" and "looping in" while art directors are busy "tweaking," "bumping that up a bit" and moving things "a bit to the left." Copywriters ideate while reading The Onion and wishing they wrote for The Onion while developers spend their time "larping" (no idea), coding and working on their own, non-billable coding projects.

The second best thing about this infographic are the pick up lines used. AEs want to get real so their favorite is, "I spend all day metaphorically screwing people. let's do the real thing." Art Directors? "I can fill your shite space." Funny. Copywriters are high on themselves to they boldly proclaim, "My brochure copy isn't the only thing that's long." But it's developers who are the most twisted leading off with, "Can I debug your backend?" Ew. Gross.

Thanks for the laugh, Grip Limited.

by Steve Hall    Oct-25-11    
Topic: Agencies



Howard Gossage Gets His Own Documentary

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Howard Gossage, known to many as The Socrates of San Francisco, launched an ad agency out of a firehouse where, as documentarian Ashley Pollak says, "Gossage had managed to save the Grand Canyon from being flooded for profit, helped estblish Friends of the Earth, discovered Marshal McLuhan - an obscure Canadian academic who thought up the Internet - and inadvertently caused the military invasion of a small Caribbean island."

Pollak is out with a trailer for a full length documentary on Gossage. You can check out the trailer below.

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by Steve Hall    Oct-24-11    
Topic: Agencies



Social Media Tips And Tactics From Old Spice Campaign Creator

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The team at Viralheat recently sat down with Wieden + Kennedy Senior Digital Strategist and Senior Community Manager Dean McBeth to discuss the development and strategies behind the Old Spice Man Your Man Could Smell Like marketing campaign. In an eleven question interview, McBeth reviews how W+K approached the campaign, how they managed to keep it running for such a long time, the tactics they employed and the results the campaign generated. Check out the full interview here.

by Steve Hall    Oct-20-11    
Topic: Agencies, Brands, Social



Agency Gives Away Client Swag on Facebook

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Swag. Stuff we all get. Or, more appropriately, shit we all get. Because it usually is shit. Crap none of us needs or wants. But, sometime it's good shit and Red Tettemer + Partners is giving away the good shit it has received from its clients. So head over to the agency's Facebook page and grab some good shit. It's first come, first serve.

We are told there will be Under Armour sneakers and apparel, Fox TV shows, Kimmel Center tickets, energy drinks and, it seems, all kinds of other stuff.

by Steve Hall    Oct-19-11    
Topic: Agencies



Mullen Wins Ad Club Best of Show For JetBlue

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Last night Boston's Mullen won the Ad Club's Best of Show for their JetBlue work. The agency won for a video series called Ground Rules, which used hidden cameras in a variety of urban settings to demonstrate the idiotic ways competing airlines treat their passengers. All of the videos show unsuspecting consumers getting increasingly frustrated, and they close with the thought "If you wouldn't take it on the ground, then don't take it in the air" hoping to convey the notion JetBlue treats passengers better.

Arnold took home a total of 84 awards, Mullen nabbed 56, Hill Holliday grabbed 40 and Allen & Gerritsen won 25. Marketer of the Year was awarded to Zildjian

by Steve Hall    Oct- 7-11    
Topic: Agencies, Industry Events










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