Mullen Wins Ad Club Best of Show For JetBlue

jetblue_ny_jets.jpg

Last night Boston's Mullen won the Ad Club's Best of Show for their JetBlue work. The agency won for a video series called Ground Rules, which used hidden cameras in a variety of urban settings to demonstrate the idiotic ways competing airlines treat their passengers. All of the videos show unsuspecting consumers getting increasingly frustrated, and they close with the thought "If you wouldn't take it on the ground, then don't take it in the air" hoping to convey the notion JetBlue treats passengers better.

Arnold took home a total of 84 awards, Mullen nabbed 56, Hill Holliday grabbed 40 and Allen & Gerritsen won 25. Marketer of the Year was awarded to Zildjian

by Steve Hall    Oct- 7-11    
Topic: Agencies, Industry Events



Twitter, Sex, Books, TED, JWT, MySpace in the News

infographic_a_visual_history_of_twitter_detail.jpg

- An infographic of Twitter's history.

- Check out this PSA for sexual harassment. It will make you think.

- New book offers three secrets to "going guerrilla" with marketing.

- The parents of Morgan Dana Harrington, the girl who was killed at a Metallica concert in 2009, are out with an ad campaign that hopes to find the killer and urge young women to be cautious.

- TED has opened its call for this year's Ads Worth Spreading.

- Last night, JWT's Jam With Toast won the Say Media Battle of the Bands at the Highline Ballroom. Boy do we miss More Fucking Cowbell.

- Funny. MySpace is trying to resurrect itself but, sadly, all it could muster during Advertising Week was a screen that fell during its Amp's Up party Monday night.

by Steve Hall    Oct- 5-11    
Topic: Agencies, Cause, Industry Events, Social



'Parents' Launch Site to Highlight Sons' Creative

my_son_does_advertising.jpg

Ever wonder what your parents think about your advertising profession? Well, the parents of Maximilian Hoch and Manuel Urbanke care so much they created a website, My Son Does Advertising, on which they offer commentary about the work their sons have done.

Of course it's rather obvious Maximilian and Manuel have created this site themselves in an effort to get work since, according to their work experience listed on the site, both appear to be unemployed.

We won't hold that against these two fine gentlemen. After all, a guy's gotta work to eat, right? So if you need a copywriter or an art director, check the site out and the work they have done together. You might like it.

by Steve Hall    Sep-30-11    
Topic: Agencies, Online



Guuci Pays, Bikers Intimidate, JD Sports Faced

gucci_guilty_evan.jpg

- Working in advertising really is the easiest way to make money. That is if you're Chris Evans and you're on a photo shoot kissing Evan Rachel Wood.

- JD Sports is seeking a 16 people to be The Face of JD in the brand's upcoming Fall advertising campaign.

- This got lost in the shuffle. Be sure to check out this biker/movie theater stunt created by Duval Guillaume for Carlsberg.

- Check out Famocracy, an effort by two Wharton School students who think the American Dream is still alive and well.

- Blockbuster goes Netflix: separates video rental business from popcorn sales.

- Dachis Group has unveiled Social Business Index, an index of real-time ranking, analysis and benchmarking of social media adoption within business.

by Steve Hall    Sep-27-11    
Topic: Agencies, Campaigns, Celebrity, Commercials, Spoofs



More Coke Happiness, Ad Industry Gets It's Own Pandora Station

coke_happiness_6.jpg

- More Coke Happiness Factory from Wieden + Kennedy Amsterdam.

- Buddy Media is out with ConversionBuddy, a tool brands can use to determine which audience segments share social content most frequently and which audiences generate the most traffic and revenue.

- This is kind of stupid.

- A whole lot of people have watched this FreddW Samsung Mobile video created by Digitas.

- Advertising has its own Pandora station! JWT and Pandora got together and asked ad industry pros to help create a playlist.

more »

by Steve Hall    Sep-19-11    
Topic: Agencies, Industry Events, Social, Tools, Video



'John Wren' Explains Omnicom's Netflix-Like Changes

NetflixHomage_Wren.jpeg

Let's be clear right up front. This letter was not written by the real John Wren. If it were, it would be career suicide and a giant middle finger lodged in the behind of shareholders. But let's not let that stop us from enjoying the humor within.

Whomever wrote this letter created in the style of the letter everyone on the internet received from Netflix today explaining the company's recent price change and the launch of Qwikster. The 'John Wren' letter is far more amusing and will give you something to chuckle over on a Monday afternoon. Click the image to read.

by Steve Hall    Sep-19-11    
Topic: Agencies, Spoofs



eBay Saves You From Your Mom's Mom Jeans

ebay_buy_new_now.jpg

Venables Bell & Partners is out with its first work for eBay. The campaign offers up amusing, embarrassing and awkward scenarios which are ultimately saved by using eBay mobile. The campaign aims to reach those "who prefers to shop anywhere, anytime with a mobile device."

The campaign, entitled "When it's on your mind, it's on eBay," carries the tagline, "Buy it new. Buy it now." In one ad, a daughter is saved from her mother's supply of mom jeans. In another, a man mocked for using a pen when everyone else is using a digital device uses eBay to bring himself into the 21st century. And in another, a woman who obsesses over a pair of shoes in a salon nabs a pair for herself.

Of the campaign, Venebles Bell & Partners Founder and ECD Paul Venebles said, "When the company that revolutionized how people shop asks you to do something big and new, you get excited. For this campaign, we tapped into the psyche of passionate shoppers and then demonstrated why eBay is the answer."

more »

by Steve Hall    Sep-15-11    
Topic: Agencies, Campaigns



Noses Cleaned, Brief Simplified, Pistachios Pimped

nose_cleaner.jpg

- This is just too funny. World Championship Nose Cleansing. All to promote a nasal spray.

- Having trouble getting started on a creative brief? There's an app for that. Brief Buddy.

- Wonderful Pistachios is out with a slew of new ads featuring the Facebook-slighted Winklevoss Twins, gooy Mr. Bill, crazy Crystal the Monkey, the angry...Angry Birds and the bootylicious Khloe Kardashian.

- Sony Ericsson partnered with artists, intellectuals, and other artists from around the world, provided each with a Sony Xperia phone and asked them to see what they could make with it. Then they documented the project.

more »

by Steve Hall    Sep-14-11    
Topic: Agencies, Campaigns, Celebrity, Commercials, Research, Social



AdLook Objectifies Ukrainian Ad Women, Charlize Theron Struts

addlook_logo_.png

- In Ukraine, AdLook ranks agencies by how hot their female employees are.

- The Festival of Media Asia 2011 has extended their entry deadline for until Friday, September 16.

- Blogworld, which takes place November 3-5 in LA, has finalized the list of speakers for its Monetization Track.

- A Calgary mother was inspired by her gay daughter's experience with bullying to launch an anti-homophobia campaign.

- Charlize Theron struts her stuff in a new Dior J'Adore ad campaign.

- Ryanair is once again stirring the pot, this time with an that urges people to "See the Frauleins With the Big Jugs" during Oktoberfest.

more »

by Steve Hall    Sep- 6-11    
Topic: Agencies, Cause, Celebrity, Industry Events



Hip Hop Hamsters Jump the Shark

kia_soul_hamsters_robots.jpg

It's really no surprise this latest Kia Soul Hamster ad from David & Goliath is getting a bad rap. After all, sequels rarely live up to the original. The first two outings in this campaign where original and amusing. Looking back at the first spot in this campaign, you can sense the originality in the concept.

Upon viewing the second spot, you can sense the progression of the campaign and the central characters from early onset hipsters to full blown hip hop stars of the hood. Sadly, the third outing has reduced the hip hop hamsters to caricatures of themselves. They've become the comic relief in a video game.

more »

by Steve Hall    Aug-30-11    
Topic: Agencies, Brands, Campaigns, Commercials, Creative Commentary










Featured FREE Resource: