SapientNitro Shares Culture

sapientnitro.jpg

Some moments after I sat down with SapientNitro's Worldwide Chief Creative Director Gaston Legorburu and Creative Director John McHale, I got a hard sense of what our time together would be about.

"Our secret weapon is our culture," Gaston said. And the culture is bred and nourished with conscious attention.

They reflected that they've never actually discussed their culture with the press before, and maybe because of that, they sat and outlined the entire blueprint.

The SapientNitro Positioning Statement

A mystique surrounds SapientNitro's culture, in part because the "agency" -- if you can call it that -- came from left field, blindsiding traditional agencies and digital players alike.

Sapient's roots lie in business and IT consulting, two specialties that still heavily impact its culture. It's technology, hardware, organizational management -- universes that traditionally have nothing to do with creative. But two years ago, when it started building touchscreen "Happiness" vending machines for Coca-Cola, followed by machines that dispense Unilever ice creams when a person smiles agencies began to worry.

Read the rest on Yahoo! scene

by Angela Natividad    Jun-22-11    
Topic: Agencies, Industry Events



Archrival Slaps Sausage in Slow Motion

archival_slo_mo.jpg

Dachis Group's Archrival got their hands on a high speed camera and to celebrate, well, the fact they got their hands on a high speed camera, they proceeded to get punched, play with fire and get all slo-mo with food, balloons and other stuff. And that's really it. Just a bunch of creative people being creative.

more »

by Steve Hall    Jun-16-11    
Topic: Agencies



Mother Hosts Mother of All Agency Parties

DSC_0170.JPG

We've seen their work. We've written about them aplenty. But we've never been to their New York offices. That changed last night during Internet Week when Mother hosted a party during Internet Week and we, as in me and a Yahoo! Scene film crew, showed up to check it out.

The place, a very industrial-looking, wide open, four story building was packed. We were quickly awash amidst advertising types including Internet Week Chairman David-Michel Davies, Barbarian Group Co-Founder Benjamin Palmer (who promised he wasn't scoping out the competition's work) and many others.

The night began with tunes spun by DJ Electic Method while party goers flocked to a centrally-located bar on the first floor which was actually the reception area converted into a bar. We ran into former AgencySpy Editor Matt Van Hoven, former Barbarian Group PR Maven Eva McCloskey and too many others to count.

Read the rest and watch the video on Yahoo! Scene or below. It's hot. Very hot. Watch it.

more »

by Steve Hall    Jun-10-11    
Topic: Agencies, Industry Events



Do or Die Time For Big Ad Agencies Says Barbarian Group's Rick Webb

rick_webb_iw.jpg

Here's a video of Barbarian Group Co-Founder Rick Webb, shot at Internet Week, telling ad agencies it's time for them to realize technology is an aspect pf marketing that can no longer be ignored. He acknowledges the day of agencies relying on outside tech providers to handle their tech needs (as opposed to doing it themselves) is over. He also notes the unbundling of agencies is very much the wrong thing to do in this tech-fueled era of hyper-integration.

more »

by Steve Hall    Jun-10-11    
Topic: Agencies, Industry Events, Trends and Culture



Agency Boss Gets Tossed in Boy Scouts Promotion

21Stories1.jpg

For 2011, Partners + Napier joined forces with the Boy Scouts of America for a new initiative called "Toss Your Boss." Partners + Napier employees were challenged to raise $1,000 in donations. If they did so, Chief Creative Officer Jeff Gabel would rappel 309 feet down the First Federal Building in Downtown Rochester.

Well, the agency achieved that goal and raised over $1,000 in donations for the Seneca Waterways Council Urban Scouting Program, which serves more than 20,000 kids in the Rochester area. Thus, Jeff and six other agency employees strapped on their helmets and took the plunge a couple Fridays ago.

by Steve Hall    May-31-11    
Topic: Agencies, Cause, Guerilla



Fish Sing, Skelotons Walk, Snoop Dog Smells

imalive.jpg

- Fish sing for depressing. Strange. Very strange.

- Two R/GA creatives, Fabian Berglund and Ida Gronblom. have just joined Wieden + Kennedy.

- A single click can help change the world. Some nice work that's part of the YouTube Cannes Young Lions Ad Contest. It comes from Schacar Aylon in Israel.

- Lymbix hopes to call attention to email misunderstandings and miscommunication with ToneCheck, a site that tests the tone of your email before you send it.

- If you were wondering why there were skeletons on the walk/don't walk sign in New York, here's an explanation for you.

more »

by Steve Hall    May-18-11    
Topic: Agencies, Cause, Celebrity, Guerilla, Promotions, Strange



Dos Equis Challenges New Yorkers to Eat Strange Tacos

Dos_Equis_Feast_of_%20the_Brave_Taco_Truck.jpg

- If you're into tongue, cricket and veal brain tacos, you need to hunt down the Dos Equis Feats of the Brave taco truck currently touring the streets of New York.

- A new trade association made up of media-auditing firms has formed to establish ethics and best practices for this niche of the advertising world.

- "Talk to the Bird" is a campaign for Gigaset, a German phone manufacturer, which shows the bird talking to callers from around the world. Why? We have no idea.

- DeVito/Verdi has created a caption contest for Duane Reade called New York's Least Pretentious Caption Contest. Each week New Yorkers will have the chance to enter and vote for their favorite captions. Then on June 1st, 2011, a final vote will determine the best caption among all finalists.

more »

by Steve Hall    May- 4-11    
Topic: Agencies, Cause, Celebrity, Commercials, Guerilla, Promotions, Social, Tools



Angie Harmon Drinks Milk, OOO Ad Examples, More Doug Puppet

gotmilkAngie-1.jpg

- Behind the Scenes of Angie Harmon's New "Got Milk?" Ad

- Don't blame your lazy neighbor for rising medical care costs. BCBS North Carolina wants to have a big 'ol social media-style conversation about the issue.

- Meet BMW's M Gladiators, part of a new campaign in China for the brand.

- Not to belittle but yet another domestic abuse concept which travels down the "afraid to tell" path. This one riffs on YouTube's "removed by user" screen.

- A humorous look at what the world of Out of Office email advertising could look like.

more »

by Steve Hall    May- 2-11    
Topic: Agencies, Brands, Celebrity, Commercials, Video



Orlova Investigates, Renegade Rebrands, Hot Ad Chicks Identified

marina_orlova_anastasia_date.jpg

- Marina Orlova examines Spring Fever on a segment of her Too Hot For Words show for Anastasia date.

- Renegade is rebranding as Renegade Communications and will become...wait for it...a 360 degree communications company.

- Swedish drink Festis offers you a chance to win free product if you can unbore grandpa with your webcam antics. Careful, ladies. Too much cleavage or thong could give the guy a heart attack!

- The lawsuit over the quality of its beef against Taco Bell has been dropped but Taco Bell isn't staying quiet.

more »

by Steve Hall    Apr-21-11    
Topic: Agencies, Industry Events, Online, Policy, Racy



Facebook Gets Social With Ad Agencies

facebook_studio.jpg

With the launch of community site Facebook Studio, Facebook looks to open dialog with marketers and their agencies about strategies and tactics which lead to better Facebook pages for brands.

Facebook Studio will include a Gallery of recent campaigns including those which were most liked, most shared and what page fans are saying. A Learning Lab will offer advertisers the tools they need to create campaigns on Facebook. A Spotlight section will allow for the searching of page work done by brands and agencies by region, category and other segmentations. An Agency Directory will allow for the rilling down through work by agency. And an Awards section will collect and award the best Facebook campaign/page work.

Will you Like Facebook Studio?

by Steve Hall    Apr-19-11    
Topic: Agencies, Social, Tools








Stanton Optical


Featured FREE Resource: