Venables Bell & Partners is out with its first work for eBay. The campaign offers up amusing, embarrassing and awkward scenarios which are ultimately saved by using eBay mobile. The campaign aims to reach those "who prefers to shop anywhere, anytime with a mobile device."
The campaign, entitled "When it's on your mind, it's on eBay," carries the tagline, "Buy it new. Buy it now." In one ad, a daughter is saved from her mother's supply of mom jeans. In another, a man mocked for using a pen when everyone else is using a digital device uses eBay to bring himself into the 21st century. And in another, a woman who obsesses over a pair of shoes in a salon nabs a pair for herself.
Of the campaign, Venebles Bell & Partners Founder and ECD Paul Venebles said, "When the company that revolutionized how people shop asks you to do something big and new, you get excited. For this campaign, we tapped into the psyche of passionate shoppers and then demonstrated why eBay is the answer."
- This is just too funny. World Championship Nose Cleansing. All to promote a nasal spray.
- Having trouble getting started on a creative brief? There's an app for that. Brief Buddy.
- Wonderful Pistachios is out with a slew of new ads featuring the Facebook-slighted Winklevoss Twins, gooy Mr. Bill, crazy Crystal the Monkey, the angry...Angry Birds and the bootylicious Khloe Kardashian.
- Sony Ericsson partnered with artists, intellectuals, and other artists from around the world, provided each with a Sony Xperia phone and asked them to see what they could make with it. Then they documented the project.
- In Ukraine, AdLook ranks agencies by how hot their female employees are.
- The Festival of Media Asia 2011 has extended their entry deadline for until Friday, September 16.
- Blogworld, which takes place November 3-5 in LA, has finalized the list of speakers for its Monetization Track.
- A Calgary mother was inspired by her gay daughter's experience with bullying to launch an anti-homophobia campaign.
- Charlize Theron struts her stuff in a new Dior J'Adore ad campaign.
- Ryanair is once again stirring the pot, this time with an that urges people to "See the Frauleins With the Big Jugs" during Oktoberfest.
It's really no surprise this latest Kia Soul Hamster ad from David & Goliath is getting a bad rap. After all, sequels rarely live up to the original. The first two outings in this campaign where original and amusing. Looking back at the first spot in this campaign, you can sense the originality in the concept.
Upon viewing the second spot, you can sense the progression of the campaign and the central characters from early onset hipsters to full blown hip hop stars of the hood. Sadly, the third outing has reduced the hip hop hamsters to caricatures of themselves. They've become the comic relief in a video game.
- Dildos and sausages. Only in advertising.
- L.L. Bean has hired Weber Shandwick to create a campaign for its upcoming 100th anniversary celebration.
- Here's Andy, Arby's new commercial boy.
- Sam Pepper thinks he has the answer to the challenge of ending riots in the UK.
- What to look for in an app according to L'Oreal's Men Expert.
- AOL is out with an iPad magazine.
- Be careful when you pick up your next bowling ball. It might stare back at you with the menacing eyes of a decapitated head.
- If you find your friend drunk at a party, be sure to split her in half. Or something like that.
- Newcastle Brown Ale has found a use for bottle caps. It's constructed a 256 square foot shadow sculpture out of 3,000 bottle caps.
- And speaking of Newcastle, here's that installation in San Diego everyone's talking about.
- Foster's Beer does the James Bond Goldfinger thing with Holly Valance. last year, Sky+HD did the same thing with Kelly Osbourne.
- The Monkeys are no longer Drunk. They're just regular Monkeys now. Australian Agency Three Drunk Monkeys will be now known simply as The Monkeys.
- Ten memorable ads that defined a generation.
- Facebook never liked breast feeding. Now they don't even like the word "breast."
- This is what Calvin Klein thinks is customers do all day long.
- American Express has launched Friends of Japan, a program that is "designed to reignite attention and support for earthquake relief efforts."
Admitting it isn't at the top of the list when it comes to digital agencies, EURO RSCG Brussels set out to change that by becoming the most visible virtual agency. How? It set out to check in on Foursquare at 42 of its rivals until it became mayor. When it did, it posted the mayorship on Facebook along with a message encouraging area creatives to join the agency to help make it better. Sadly, no word on whether or not the effort actually paid off.
- Drew Barrymore will front a new campaign for Nieman Marcus.
- David Hasselhoff is making jokes with the Air New Zealand puppet.
- Campbell Mithun wants you to know they've employed the apparently never before used "flicker" effect in a new commercial for Famous Footwear.
- Vogue will top the fashion category this September with 584 ad pages.
We like this Kia ad. The Cannes press Lions jury liked this ad. They liked it so much they awarded it a Silver Lion. The ad pimps Kia's dual zone air conditioning with alternating cartoon images of a clean cut classroom scenario and a classroom scenario that is decidedly less clean cut.
It got the point across if in a very twisted manner. You can have it your way riding in a Kia. Just like a horny teacher whose mind wanders in the classroom. Twisted but it gets the point across. The problem is the ad never ran. And that's a no-no when it comes ti winning a Lion. Or any award for that matter. Kia disavows the ad and has said it never ran and was never approved.