Last summer during Affiliate Summit in New York during a session given by Jeremy Shoemaker we learned Facebook ads that feature boobs and cleavage improve response rates by 61 percent. While we weren't at all surprised at that finding, we are very surprised at this latest Facebook ad response finding from Red Square Agency.
The agency ran several ads on Facebook touting the usual stuff agencies do. Then, as an experiment, they ran an ad that featured a cat named Cous Cous. The ad read, "This ad features a cat. It has nothing to do with Red Square Agency, but we hope you'll click on it anyway." People did. 78 percent more than they did the "regular"ads.
So Zappos is out with a new campaign that features nude women going about their day as if doing so completely nude were completely normal. QR codes in the ads lead to a site on which you can clothe these beauties. All well and good. Though we're not sure why anyone would want to put clothes on a hot nude woman if they didn't have to. But that's besides the point.
One Adrants reader thinks the Mullen-created ad campaign is a bit too close in likeness to work from artist Erica Simone. You can take a look at that work here (naked breasts so NSFW) and the Zappos ad here.
A similar comparison is being made between an Erica Simone image of a naked woman riding a motorcycle (semi-SFW) and a Zappos ad featuring a woman on a Vespa.
This sort of thing happens quite often and, in most cases, is pure coincidence. We've reached out to Mullen for comment and they have assured us any similarities are, in fact, purely coincidental.
Taking home the Film Grand Prix at this year's Cannes Lions Festival of Creativity is Wieden + Kennedy for Nike Write the Future. The work portrays the dramatic changes the world undergoes as a result of sporting wins and loses and parlays that into Nike place is helping athletes write their own future.
The three minute film directed by Hollywood director and producer Alejandro G. Iarritu (21 Grams, Babel), features Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, Franck Ribery, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Gerard Pique, Ronaldinho, Landon Donovan, Tim Howard and Thiago Silva as well as cameos by tennis legend Roger Federer, basketball's Kobe Bryant and Homer Simpson. The work recently won a Black Cube in Advertising at the Art Director's Club 90th Annual Award Gala.
W+K also won a Gold Lion for Heineken Entrance and Chrysler Born of Fire (which we loved).
Droga5 won a Film Gold Lion for Puma After Hours Athlete. Deutsch won for Volkswagen Force, BBH won for Google Chrome Speed Tests, Johannes Leonardo won for Google Demo Slam: Chubby Bunny, Realtime Karaoke, Extra Spicy, 66 and Rushmore The full list of Film Lions winners is here.
When he picked up Martin Sorrell's iPad during the Cannes Debate session to comment on what a wonderful device it is for viewing porn, Dreamworks CEO and Co-Founder Jeffrey Katzenberg said, "I hope this isn't yours, Martin, because this is pretty sick!"
Katzenberg joined Sorrel and News Corporation Deputy Chief Operating Officer and Chairman and CEO James Murdoch for a discussion on a range of topics including advertising, movie making and the use of technology in the creative process.
Of Cannes tagline change to The International Festival of Creativity, Katzenberg noted it embraces the increase partnership between advertising and Hollywood and the realization that creativity can come from many place.
When Sorrell asked Katzenberg about the creative process, Katzenberg said it's always "a difficult balance between art and commerce." He noted the right balance can net spectacular rewards but a swing too far in either direction can result in in a poor outcome.
Wednesday night at Cannes, Chicago's Digital Kitchen nabbed the Design Lion Grand Prix for its Digital Experience work for The Cosmopolitan.
In the words of Digital Kitchen, "The Cosmopolitan of Las Vegas is an iconic luxury brand. For DK, this presented us with our own mission: bring The Cosmopolitan to life. Give the building itself a personality, a perspective, a voice. Our solution was to transform each digital display into a living art canvas. From the marquee, to the casino, to the elevators, guests encounter a beautifully immersive digital experience. This experience culminates in the main lobby, where first impressions matter most. Every visitor is greeted with truly unique blend of architecture, contemporary art, and cutting edge digital technology."
Seems to have paid off.
Some moments after I sat down with SapientNitro's Worldwide Chief Creative Director Gaston Legorburu and Creative Director John McHale, I got a hard sense of what our time together would be about.
"Our secret weapon is our culture," Gaston said. And the culture is bred and nourished with conscious attention.
They reflected that they've never actually discussed their culture with the press before, and maybe because of that, they sat and outlined the entire blueprint.
The SapientNitro Positioning Statement
A mystique surrounds SapientNitro's culture, in part because the "agency" -- if you can call it that -- came from left field, blindsiding traditional agencies and digital players alike.
Sapient's roots lie in business and IT consulting, two specialties that still heavily impact its culture. It's technology, hardware, organizational management -- universes that traditionally have nothing to do with creative. But two years ago, when it started building touchscreen "Happiness" vending machines for Coca-Cola, followed by machines that dispense Unilever ice creams when a person smiles agencies began to worry.
Read the rest on Yahoo! scene
Dachis Group's Archrival got their hands on a high speed camera and to celebrate, well, the fact they got their hands on a high speed camera, they proceeded to get punched, play with fire and get all slo-mo with food, balloons and other stuff. And that's really it. Just a bunch of creative people being creative.
We've seen their work. We've written about them aplenty. But we've never been to their New York offices. That changed last night during Internet Week when Mother hosted a party during Internet Week and we, as in me and a Yahoo! Scene film crew, showed up to check it out.
The place, a very industrial-looking, wide open, four story building was packed. We were quickly awash amidst advertising types including Internet Week Chairman David-Michel Davies, Barbarian Group Co-Founder Benjamin Palmer (who promised he wasn't scoping out the competition's work) and many others.
The night began with tunes spun by DJ Electic Method while party goers flocked to a centrally-located bar on the first floor which was actually the reception area converted into a bar. We ran into former AgencySpy Editor Matt Van Hoven, former Barbarian Group PR Maven Eva McCloskey and too many others to count.
Read the rest and watch the video on Yahoo! Scene or below. It's hot. Very hot. Watch it.
Here's a video of Barbarian Group Co-Founder Rick Webb, shot at Internet Week, telling ad agencies it's time for them to realize technology is an aspect pf marketing that can no longer be ignored. He acknowledges the day of agencies relying on outside tech providers to handle their tech needs (as opposed to doing it themselves) is over. He also notes the unbundling of agencies is very much the wrong thing to do in this tech-fueled era of hyper-integration.
For 2011, Partners + Napier joined forces with the Boy Scouts of America for a new initiative called "Toss Your Boss." Partners + Napier employees were challenged to raise $1,000 in donations. If they did so, Chief Creative Officer Jeff Gabel would rappel 309 feet down the First Federal Building in Downtown Rochester.
Well, the agency achieved that goal and raised over $1,000 in donations for the Seneca Waterways Council Urban Scouting Program, which serves more than 20,000 kids in the Rochester area. Thus, Jeff and six other agency employees strapped on their helmets and took the plunge a couple Fridays ago.