Mother Hosts Mother of All Agency Parties

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We've seen their work. We've written about them aplenty. But we've never been to their New York offices. That changed last night during Internet Week when Mother hosted a party during Internet Week and we, as in me and a Yahoo! Scene film crew, showed up to check it out.

The place, a very industrial-looking, wide open, four story building was packed. We were quickly awash amidst advertising types including Internet Week Chairman David-Michel Davies, Barbarian Group Co-Founder Benjamin Palmer (who promised he wasn't scoping out the competition's work) and many others.

The night began with tunes spun by DJ Electic Method while party goers flocked to a centrally-located bar on the first floor which was actually the reception area converted into a bar. We ran into former AgencySpy Editor Matt Van Hoven, former Barbarian Group PR Maven Eva McCloskey and too many others to count.

Read the rest and watch the video on Yahoo! Scene or below. It's hot. Very hot. Watch it.

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by Steve Hall    Jun-10-11    
Topic: Agencies, Industry Events



Do or Die Time For Big Ad Agencies Says Barbarian Group's Rick Webb

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Here's a video of Barbarian Group Co-Founder Rick Webb, shot at Internet Week, telling ad agencies it's time for them to realize technology is an aspect pf marketing that can no longer be ignored. He acknowledges the day of agencies relying on outside tech providers to handle their tech needs (as opposed to doing it themselves) is over. He also notes the unbundling of agencies is very much the wrong thing to do in this tech-fueled era of hyper-integration.

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by Steve Hall    Jun-10-11    
Topic: Agencies, Industry Events, Trends and Culture



Agency Boss Gets Tossed in Boy Scouts Promotion

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For 2011, Partners + Napier joined forces with the Boy Scouts of America for a new initiative called "Toss Your Boss." Partners + Napier employees were challenged to raise $1,000 in donations. If they did so, Chief Creative Officer Jeff Gabel would rappel 309 feet down the First Federal Building in Downtown Rochester.

Well, the agency achieved that goal and raised over $1,000 in donations for the Seneca Waterways Council Urban Scouting Program, which serves more than 20,000 kids in the Rochester area. Thus, Jeff and six other agency employees strapped on their helmets and took the plunge a couple Fridays ago.

by Steve Hall    May-31-11    
Topic: Agencies, Cause, Guerilla



Fish Sing, Skelotons Walk, Snoop Dog Smells

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- Fish sing for depressing. Strange. Very strange.

- Two R/GA creatives, Fabian Berglund and Ida Gronblom. have just joined Wieden + Kennedy.

- A single click can help change the world. Some nice work that's part of the YouTube Cannes Young Lions Ad Contest. It comes from Schacar Aylon in Israel.

- Lymbix hopes to call attention to email misunderstandings and miscommunication with ToneCheck, a site that tests the tone of your email before you send it.

- If you were wondering why there were skeletons on the walk/don't walk sign in New York, here's an explanation for you.

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by Steve Hall    May-18-11    
Topic: Agencies, Cause, Celebrity, Guerilla, Promotions, Strange



Dos Equis Challenges New Yorkers to Eat Strange Tacos

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- If you're into tongue, cricket and veal brain tacos, you need to hunt down the Dos Equis Feats of the Brave taco truck currently touring the streets of New York.

- A new trade association made up of media-auditing firms has formed to establish ethics and best practices for this niche of the advertising world.

- "Talk to the Bird" is a campaign for Gigaset, a German phone manufacturer, which shows the bird talking to callers from around the world. Why? We have no idea.

- DeVito/Verdi has created a caption contest for Duane Reade called New York's Least Pretentious Caption Contest. Each week New Yorkers will have the chance to enter and vote for their favorite captions. Then on June 1st, 2011, a final vote will determine the best caption among all finalists.

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by Steve Hall    May- 4-11    
Topic: Agencies, Cause, Celebrity, Commercials, Guerilla, Promotions, Social, Tools



Angie Harmon Drinks Milk, OOO Ad Examples, More Doug Puppet

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- Behind the Scenes of Angie Harmon's New "Got Milk?" Ad

- Don't blame your lazy neighbor for rising medical care costs. BCBS North Carolina wants to have a big 'ol social media-style conversation about the issue.

- Meet BMW's M Gladiators, part of a new campaign in China for the brand.

- Not to belittle but yet another domestic abuse concept which travels down the "afraid to tell" path. This one riffs on YouTube's "removed by user" screen.

- A humorous look at what the world of Out of Office email advertising could look like.

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by Steve Hall    May- 2-11    
Topic: Agencies, Brands, Celebrity, Commercials, Video



Orlova Investigates, Renegade Rebrands, Hot Ad Chicks Identified

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- Marina Orlova examines Spring Fever on a segment of her Too Hot For Words show for Anastasia date.

- Renegade is rebranding as Renegade Communications and will become...wait for it...a 360 degree communications company.

- Swedish drink Festis offers you a chance to win free product if you can unbore grandpa with your webcam antics. Careful, ladies. Too much cleavage or thong could give the guy a heart attack!

- The lawsuit over the quality of its beef against Taco Bell has been dropped but Taco Bell isn't staying quiet.

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by Steve Hall    Apr-21-11    
Topic: Agencies, Industry Events, Online, Policy, Racy



Facebook Gets Social With Ad Agencies

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With the launch of community site Facebook Studio, Facebook looks to open dialog with marketers and their agencies about strategies and tactics which lead to better Facebook pages for brands.

Facebook Studio will include a Gallery of recent campaigns including those which were most liked, most shared and what page fans are saying. A Learning Lab will offer advertisers the tools they need to create campaigns on Facebook. A Spotlight section will allow for the searching of page work done by brands and agencies by region, category and other segmentations. An Agency Directory will allow for the rilling down through work by agency. And an Awards section will collect and award the best Facebook campaign/page work.

Will you Like Facebook Studio?

by Steve Hall    Apr-19-11    
Topic: Agencies, Social, Tools



Skinny Models Bashed, GroupMe is Meh,

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- Scottish entrepreneur Michelle Mone has waged war on size zero models by "flying the flag for real women" and choosing models of different shapes and sizes for her new Ultimo ad campaign.

- The story behind GroupMeh.

- Copywriter does penis pushup.

by Steve Hall    Apr-12-11    
Topic: Agencies, Campaigns, Racy, Spoofs



'Tone It Down' Mentality The Death Knell of Ad Agencies

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This is a conundrum we've heard millions of times before. A client comes to an agency and asks for "breakthrough" creative. Creative goes off and conceptualizes brilliance. It gets presented internally and everyone loves it. But just before it's ready to be presented to the client, someone, usually in account management (let's be honest here), says, "I like it personally, but somebody might be offended. Just tone it down."

And therein lies one of the biggest problems of the ad agency business. Agencies are asked and are in business to create marketing programs that, to use an overused phrase, cut through the clutter more than their competition can cut through the clutter. Sadly, many agencies are more conservative when it comes to risk taking than and health insurance actuarial agent. Which is to say, there is no risk taking at all.

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by Steve Hall    Apr- 6-11    
Topic: Agencies, Opinion, Video










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