Age Old Battle Between Agency and Client Continues

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In a SXSW panel which took on a refreshing discussion-based approach entitled Bend Over? Surprise! Agencies Are Screwing You, one of the attendees made the point brands should be wary of paying an agency to use a free tool to speak the brand's voice calling it a slippery slope and a waste of money.

Agencies are paying good money for the so called social media guru who, if just a little bit of background research were done, could easily be found to have no experience at all. Be wary of the sharks was the advice given.

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by Steve Hall    Mar-14-11    
Topic: Agencies, Brands, Industry Events



Agency Delivers See Through Walls, Concert Hall Cows

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Here's a couple on interesting pieces of work from Jung von Matt/Elbe. The first, for Mercedes Benz calls attention to the vehicle's Pre-safe precrash system which works to automatically avoid accidents. The agency created projections which is placed on walls near hard to see corners which allowed drivers to see around the corner thereby helping to avoid potential collisions.

The second, for a local concert hall, the agency held a live concert...for cows. Yes. Why? Because apparently cows produce more milk when they listen to classical music. What does this have to do with a concert hall? Well, the agency introduced a brand of milk from these cows. The milk bottle labels contained information about the concert hall. It all seemed to work brilliantly giving the concert hall its most financially successful season ever.

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by Steve Hall    Mar- 9-11    
Topic: Agencies



Euro RSCG 4D Bulgaria Turns Website Into Search Engine

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Euro RSCG 4G in Bulgaria has eschewed the slow-loading Flashturbation agency website of yesteryear and has transformed their site into a search engine. Except you can only search from a pull down menu which offers up the usual, boring crap like About Us, Clients and Services among others.

On a more positive note, links across the top of the site point to the agency's blog, Twitter feed, flickr account, LinkedIn page and Facebook page.Of course, there's also a link at the top to the Euro RSCG Worldwide site...which is replete with the usual Flashturbation.

Wars are won one battle at a time.

by Steve Hall    Feb-17-11    
Topic: Agencies



Clients: Can't Deal With Them, Can't Survive Without Them

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We are informed this xtranormal video of an agency pitching a client is based on actual events. Having been in the business for quite some time, we are not surprised at all by the rampant idiocy, self-importance and downright sleazy behavior displayed.

If you haven't experienced a situation like this yet in your career, wait a while. We, sadly, guarantee you will.

Footnote: We've witnessed equally absurd behavior from the agency side as well.

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by Steve Hall    Feb- 9-11    
Topic: Agencies, Brands



Mitsubishi Breaks Five Guinness Records in 24 Hours

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In a refreshing departure from the ad industry's obsessive focus on awards which mean nothing to the general public, we are pleased to see that 180LA is giving a nod to awards "regular" people have heard of: Guinness World Records.

To highlight the winter weather prowess of the Mitsubishi Outlader and Outlander Sport, 180LA traveled to Ghost Lake near Calgary, Alberta in an attempt to break as menay Guinness World Records as they could in a 24 hour period.

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by Steve Hall    Feb- 9-11    
Topic: Agencies, Brands, Campaigns



Don't Allow Big Agency Underlings in Diapers to Run Your Account

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Boston agency Captains of Industry is not a big agency. But it wants marketing directors to know it has big ideas. And staff that's not still wearing diapers and playing with pink ponies. Hey, it's fun to work with hot young things but when it comes to managing your multi-million dollar budget, glasses and a bald spot aren't such a bad thing.

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by Steve Hall    Feb- 8-11    
Topic: Agencies



Pricks Get Sick, Sexiest Moments in Advertising

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- Former agency guy Cornelio Prick (seriously) and Hugh Prick (seriously) sick and tired of syndicated columnists giving half-ass answers to people and have launched their own Q&A site, Dear Pricks.

- McKee Wallwork Cleveland is out with their annual ADBOWL, real-time website that tracks what consumers think of Super Bowl ads. And it's an iPhone app too!

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by Steve Hall    Feb- 1-11    
Topic: Agencies, Racy



Agency Moves, Ad Women Celebrated, Facebook Makes Billions

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- Agency moves offices. Makes video. Makes statement. Gets all political. Carries big letters down the sidewalk.

- On his The Marketing Show podcast, John Follis discusses the growth and success of Help A Reporter Out, a site created by Peter Shankman that's designed to connect sources with journalists.

- AdWomen and I Have an Idea are set to debut their list of the World's Most Influencial Creative Directors. Each week, a new one will be revealed.

- eMarketer estimates ad spending on Facebook will reach $4.05 billion worldwide in 2011 -- more than double last year's figure of $1.86 billion in global ad revenues.

by Steve Hall    Jan-18-11    
Topic: Agencies, Brands, Podcast



Site Makes It Easy to Quit Your Agency Job

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We've seen variations on this I Quit My Job thing before but this one is delightfully retro complete with Geocities-style graphics and other annoying oddities. On the site, created, it seems, by Iris Singapore, one can select from a number of customized I Quit letters that can be sent on the letterhead of several majot agencies including Y&R, Grey, Ogilvy, Publicis, Leo Burnett, Saatchi & Saatchi, McCann, TBWA, DDB and others.

While the economy may be turning slightly in favor of the job seeker, there's not exactly a plethora of available jobs and hastily quitting one's current job may not be the best career move at this point. But if you're sick of your boss and you're ready to go, then this site is for you. Have some fun with it.

by Steve Hall    Jan-18-11    
Topic: Agencies



Jon Bond to Join Big Fuel as CEO

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Jon Bond

After helming holding company Tomorrow for just seven months, former Kirshenbaum Bond Senecal & Partners founder Jon Bond is joining social media agency Big Fuel as CEO and equity partner. The move is indicative of Madison Avenue's recognition that social media has moved beyond the playground of gurus and wannabes.

Bond will take over for Big Fuel CEO and Founder Avi Savar who will shift his focus towards the agency's creative vision and growth. The agency, which counts among its clients McDonald's, Colgate-Palmolive, Fisher Price, Budweiser and recently won General Motors, plans to add 200 staff in the early part of the year.

To aid Big Fuel's endeavor of rapid growth, Bond has hired New York investment banking services firm Edminston Group to assist the agency raise the necessary funds needed for expansion.

While social media has grown out of its diapers, it's unclear whether or not a traditional agency veteran is the right person to fuel a social media agencies growth. Conversely, this might be exactly what social media needs to continue its growth from infancy to maturity.

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by Steve Hall    Jan-12-11    
Topic: Agencies








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