Mitsubishi Breaks Five Guinness Records in 24 Hours

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In a refreshing departure from the ad industry's obsessive focus on awards which mean nothing to the general public, we are pleased to see that 180LA is giving a nod to awards "regular" people have heard of: Guinness World Records.

To highlight the winter weather prowess of the Mitsubishi Outlader and Outlander Sport, 180LA traveled to Ghost Lake near Calgary, Alberta in an attempt to break as menay Guinness World Records as they could in a 24 hour period.

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by Steve Hall    Feb- 9-11    
Topic: Agencies, Brands, Campaigns



Don't Allow Big Agency Underlings in Diapers to Run Your Account

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Boston agency Captains of Industry is not a big agency. But it wants marketing directors to know it has big ideas. And staff that's not still wearing diapers and playing with pink ponies. Hey, it's fun to work with hot young things but when it comes to managing your multi-million dollar budget, glasses and a bald spot aren't such a bad thing.

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by Steve Hall    Feb- 8-11    
Topic: Agencies



Pricks Get Sick, Sexiest Moments in Advertising

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- Former agency guy Cornelio Prick (seriously) and Hugh Prick (seriously) sick and tired of syndicated columnists giving half-ass answers to people and have launched their own Q&A site, Dear Pricks.

- McKee Wallwork Cleveland is out with their annual ADBOWL, real-time website that tracks what consumers think of Super Bowl ads. And it's an iPhone app too!

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by Steve Hall    Feb- 1-11    
Topic: Agencies, Racy



Agency Moves, Ad Women Celebrated, Facebook Makes Billions

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- Agency moves offices. Makes video. Makes statement. Gets all political. Carries big letters down the sidewalk.

- On his The Marketing Show podcast, John Follis discusses the growth and success of Help A Reporter Out, a site created by Peter Shankman that's designed to connect sources with journalists.

- AdWomen and I Have an Idea are set to debut their list of the World's Most Influencial Creative Directors. Each week, a new one will be revealed.

- eMarketer estimates ad spending on Facebook will reach $4.05 billion worldwide in 2011 -- more than double last year's figure of $1.86 billion in global ad revenues.

by Steve Hall    Jan-18-11    
Topic: Agencies, Brands, Podcast



Site Makes It Easy to Quit Your Agency Job

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We've seen variations on this I Quit My Job thing before but this one is delightfully retro complete with Geocities-style graphics and other annoying oddities. On the site, created, it seems, by Iris Singapore, one can select from a number of customized I Quit letters that can be sent on the letterhead of several majot agencies including Y&R, Grey, Ogilvy, Publicis, Leo Burnett, Saatchi & Saatchi, McCann, TBWA, DDB and others.

While the economy may be turning slightly in favor of the job seeker, there's not exactly a plethora of available jobs and hastily quitting one's current job may not be the best career move at this point. But if you're sick of your boss and you're ready to go, then this site is for you. Have some fun with it.

by Steve Hall    Jan-18-11    
Topic: Agencies



Jon Bond to Join Big Fuel as CEO

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Jon Bond

After helming holding company Tomorrow for just seven months, former Kirshenbaum Bond Senecal & Partners founder Jon Bond is joining social media agency Big Fuel as CEO and equity partner. The move is indicative of Madison Avenue's recognition that social media has moved beyond the playground of gurus and wannabes.

Bond will take over for Big Fuel CEO and Founder Avi Savar who will shift his focus towards the agency's creative vision and growth. The agency, which counts among its clients McDonald's, Colgate-Palmolive, Fisher Price, Budweiser and recently won General Motors, plans to add 200 staff in the early part of the year.

To aid Big Fuel's endeavor of rapid growth, Bond has hired New York investment banking services firm Edminston Group to assist the agency raise the necessary funds needed for expansion.

While social media has grown out of its diapers, it's unclear whether or not a traditional agency veteran is the right person to fuel a social media agencies growth. Conversely, this might be exactly what social media needs to continue its growth from infancy to maturity.

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by Steve Hall    Jan-12-11    
Topic: Agencies



Security is Hot. Ads Are Sexy. And Microsoft Has $1 Billion For You

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- With GeoTrust, security never looked so hot. Or repulsive depending upon which button you click.

- The New York Daily News has put together a collection of 98 ads which feature celebrities sharing lots and lots of skin.

- Microsoft has placed it's $1 billion media business into review. May the best shark win.

- On Tuesday, January 11 at 7PM at the Museum of Modern Art, The One Show will host an event to honor the best digital work of the past decade. You can view the winners here.

- SNL funnyman Bill Hader dedicates his wry best to figuring out everything you'd ever want to know about a Volkswagen in these spots on the VW Academy channel from Deutsch LA, directed by Jake Szymanski with Caviar Los Angeles.

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by Steve Hall    Jan- 7-11    
Topic: Agencies, Brands, Commercials, Industry Events, Outdoor, Racy, Strange



Homeless man With Golden Pipes Lands Gig With Kraft

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In an interesting confluence of events turned publicity goldmine, Ted Williams, the famed homeless man with golden pipes, has been hired by Crispin Porter + Bogusky to voice a new Kraft Macaroni & Cheese commercial set to air Sunday during the Kraft Fight Hunger Bowl on ESPN.

Of CPB's choice of Williams, Kraft Spokeswoman Lynne Galia told Advertising Age, "Like many others, Kraft Macaroni & Cheese and our ad agency was moved by Ted Williams' story. His amazing voice is perfectly suited to our campaign. We were in the middle of making our TV spots and in a unique position to help Ted use his great voice to gain employment."

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by Steve Hall    Jan- 6-11    
Topic: Agencies, Brands, Commercials, Good, Opinion



Dachis Group Continues Expansion With $30 Million in Funding

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Austin-based Dachis Group which just acquired Powered Inc., a roll up of StepChange, Drillteam and Crayon, has just completed $30 million in Series B funding. Led by Austin Ventures, the investment will be used to help the company expand and live up to its own self billing as the world's largest social business consultancy.

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by Steve Hall    Jan- 5-11    
Topic: Agencies



MWW Buys Itself Back From Interpublic

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After having been acquired by Interpublic ten years ago, public relations agency MWW Group has bought itself back through a management-led buyout. Led by MWW President and CEO Michael Kempner, the newly independent shop will also be minority owned by several MWW top execs along with undisclosed outside investors.

With 150 employees in East Rutherford, New Jersey and nine other offices around the globe, Kempner said of the buy back, "Ten years ago, it felt like the right time to become part of a global organization. en years later, the world is very different. Now is a great time to be independent again."

Is this the beginning of a trend? The unbundling of holding companies? A return to entrepreneurial independence? What are your thoughts?

by Steve Hall    Jan- 4-11    
Topic: Agencies










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