After helming holding company Tomorrow for just seven months, former Kirshenbaum Bond Senecal & Partners founder Jon Bond is joining social media agency Big Fuel as CEO and equity partner. The move is indicative of Madison Avenue's recognition that social media has moved beyond the playground of gurus and wannabes.
Bond will take over for Big Fuel CEO and Founder Avi Savar who will shift his focus towards the agency's creative vision and growth. The agency, which counts among its clients McDonald's, Colgate-Palmolive, Fisher Price, Budweiser and recently won General Motors, plans to add 200 staff in the early part of the year.
To aid Big Fuel's endeavor of rapid growth, Bond has hired New York investment banking services firm Edminston Group to assist the agency raise the necessary funds needed for expansion.
While social media has grown out of its diapers, it's unclear whether or not a traditional agency veteran is the right person to fuel a social media agencies growth. Conversely, this might be exactly what social media needs to continue its growth from infancy to maturity.
- With GeoTrust, security never looked so hot. Or repulsive depending upon which button you click.
- The New York Daily News has put together a collection of 98 ads which feature celebrities sharing lots and lots of skin.
- Microsoft has placed it's $1 billion media business into review. May the best shark win.
- On Tuesday, January 11 at 7PM at the Museum of Modern Art, The One Show will host an event to honor the best digital work of the past decade. You can view the winners here.
- SNL funnyman Bill Hader dedicates his wry best to figuring out everything you'd ever want to know about a Volkswagen in these spots on the VW Academy channel from Deutsch LA, directed by Jake Szymanski with Caviar Los Angeles.
In an interesting confluence of events turned publicity goldmine, Ted Williams, the famed homeless man with golden pipes, has been hired by Crispin Porter + Bogusky to voice a new Kraft Macaroni & Cheese commercial set to air Sunday during the Kraft Fight Hunger Bowl on ESPN.
Of CPB's choice of Williams, Kraft Spokeswoman Lynne Galia told Advertising Age, "Like many others, Kraft Macaroni & Cheese and our ad agency was moved by Ted Williams' story. His amazing voice is perfectly suited to our campaign. We were in the middle of making our TV spots and in a unique position to help Ted use his great voice to gain employment."
Austin-based Dachis Group which just acquired Powered Inc., a roll up of StepChange, Drillteam and Crayon, has just completed $30 million in Series B funding. Led by Austin Ventures, the investment will be used to help the company expand and live up to its own self billing as the world's largest social business consultancy.
After having been acquired by Interpublic ten years ago, public relations agency MWW Group has bought itself back through a management-led buyout. Led by MWW President and CEO Michael Kempner, the newly independent shop will also be minority owned by several MWW top execs along with undisclosed outside investors.
With 150 employees in East Rutherford, New Jersey and nine other offices around the globe, Kempner said of the buy back, "Ten years ago, it felt like the right time to become part of a global organization. en years later, the world is very different. Now is a great time to be independent again."
Is this the beginning of a trend? The unbundling of holding companies? A return to entrepreneurial independence? What are your thoughts?
Cats, breasts, little girls, Tehmeena Afzal, Twilight, SEO, law school, cheerleaders, stewardesses, time travel, guns, Christina Aguilera, men who smell like you want your man to smell like, Lindsay Lohan, thongs, six packs, cup sizes and, surprise, the use of sell to sell in advertising. That's the list of topics that top the top stories here at Adrants for 2010. Relive all this and more with our list of the top twenty stories of the year below:
1. Cat Unleashes Ample Breasts in Public Market
2. Should Marketers Eliminate Sex As An Advertising Strategy?
3. Tehmeena Afzal Lends Her Giants to the New York Giants
4. Little Girl Spawns Dance Craze For Samsung
5. Near Naked Twilight Star Ashley Greene Fronts Drool-Worthy SoBe Campaign
- In addition to having just signed a deal with Vera Wang, Leighton Meester will also become the face of fashion label Missoni and front the brand's advertising.
- like Chris Pine? Think Evan Rachel Wood is hot? Then you'll love seeing the two of them together in a Gucci Guilty ad campaign.
- Apparently, online advertising as we know it will end following the proposed Do Not Track list.
- It's not an ad campaign but it is a campaign. A campaign to buy Maggie Gyllenhall a boob job.
- Don't give gifts this year. Give GIFS.
Yesterday, Austin-based Dachis Group announced the acquisition of Powered Inc. which recently rolled together StepChange, Drillteam and Crayon. Dachis Groups, which bills itself as the world's largest social business consultancy. The acquisition will create an international presence in ten cities across five countries with a total head count of 220 and it will make the organization the largest Facebook preferred developer.
Remember the dude who decked out his house with Christmas light and put on a co-ordinated light show? Well another guy did a very similar time except he set set his light show to the less-than-holiday-themed Slayer. Check it out here. It's part of Traction's UnHappy Grouchmas, celebrating "the holiday for those of us who aren't feeling very festive.
Even though U.S. ad agency unemployment is 11.8 percent, the big four holding companies are seeing healthy revenue gains this year. WPP reports revenue is up 7.4 percent for the first nine months of 2010, Omnicom is up 6.6 percent during the same period, Publicis realized an 8.4 percent revenue gain and Interpublic saw U.S. revenue grow 8.9 percent.
Advertising Age reports shares for the four companies were "at or near their highest points since the start of the 2007 recession."
It's not quite time to pop the champagne or shoot a gerbil out of a canon but, in this industry, we'll take all the good news we can get.
All we can do at this point is pray hints of recovery turn into an actual recovery.