We all know agencies tend to latch on to trends when it comes to creativity. It can be anything from photographic style to video effects (remember Gap's use of the Matrix swing camera trick?) or a song. We're not sure if it's just us but over the past few days, we've seen more than a few videos/ads with soundtracks that sound very similar to the theme of the television show Friday Night Lights.
Here's the latest entry from TraceyLocke and Shilo director Evan Dennis. It's a :90 video for Montain Dew entitled "Paul Rodriguez: It's Different on my Mountain." It;'s all about how skateboarding changed Rodriguez's life. And, yes, it's as pretentious as it sounds.
- Exploding pillow heads sell Maxwell House coffee in Russian commercial.
- The Japanese sure know how to have fun with cleavage. They've made an entire game show out of it.
- The Advertising Hotties keep getting hotter and hotter.
- Subaru goes for mediocrity.
- Meet Dr. Dan Theodorscu, Director of the University of Colorado Hospital's (UCH) Cancer Center and an avid cancer hunter. From Cactus in Denver.
- Bored in that dull meeting? Check out Adverbotz, a collection of your favorite phrases spoken in robot voice.
- The Gerald R. Ford Airport in Grand Rapids has launched a new brand and advertising campaign.
- Minneapolis-based Little & Company asked 30 creatives to record their thoughts on design. The results are collected on ThirtyConversationsOnDesign.
- And the Cornelius Trunchpole idiocy continues. Now a person claiming to be Gerry Graf (who likely isn't since our reply email bounced) says Mr. Trunchpole is Trevor Bittinger, an art director who once told Graf he intended to create an agency based on a ficticious ad legend. Does anyone really care?
- To promote Red Bull's Flutag event, Monkeyhead is out with another On the Wings of Glory video.
- AdWeek's Social Media Strategies Conference will take place on Oct 13th & 14th at 10 On The Park in New York City.
- Well here's a pretty cool iPhone iAd.
- Don't mess with Vibram.
- The AAAAs have awarded BBH New York the O'Toole award for the Best Mid-Sized Agency of the Year.
- Orlando Bloom is pimping clothing for Japanese retailer Uniqlo.
- Supposedly, this is a cool new Pierre Morel spot for Givenchy featuring Justin Timberlake.
- Pomegranate juice will get you laid.
- Video service 12Seconds has announced it's shutting down.
- And in case you think every last bit of fun has been sucked out of flying, women's groups and flight attendants associations have sucked out even more.
- Twitter founder Evan Williams has stepped down as CEO. COO Dick Costolo will take over as CEO and Williams will focus on product development.
This contributed article comes to us from Philippe Guegan, VP Strategy & Engagement at Big Fuel Communications, a full-service marketing and communications company based in New York. Philippe discusses how social media is moving from a cool, new idea to a practice that requires mainstream integration and implementation.
This season, social is the new black. Fashion victim, fashionista: these are words not easily applied to me. However, I have learned one valuable lesson over the years by observing an industry that's always on the lookout for the next big thing: if you wait long enough, past trends and patterns will make a comeback.
This is exactly to the case with social media right now. As all things social start to mature, the same evolution that took place in the digital marketing industry only a few years ago is emerging: social is fast becoming less about experimentation, and more about regular production. In fact, production is the key word in many ways, which I'll come back to a bit later.
Worshiped like a rock star, George Nguyen, gets some love from some Vietnamese groupies. It's all to promote the new address of TBWA\Vietnam. And that's it. A dedicated Nguyen fan waits all day to see the man but, sadly, he never makes an appearance.
- Is the New York Jets situation with Ines Sainz just another publicity stunt?
- Need to hype a stupid app that analyzes your poop? Take a shot of a chick with her tights down taking a dump in a stall. Yea. That'll do it.
- The Lindsay Lohan Milkaholic law suit thing has ended in settlement.
- Brooklyn creative agency Big Spaceship is out with new work for Microsoft. Called Always Beautiful, the "interactive music experience that uses the history of the web as a personal paintbrush" touts IE9.
- Counter-culture princess Charlyne Yi has shed her hair and dismissed food to raise awareness for OxFam America.
- For the Born HIV Free campaign and the Global Fund, YouTube is launching a campaign from Johannes Leonardo that will position 20 teams of campaign envoys at Manhattan intersections, holding signs with HIV facts that urge people to "free future generations from HIV by 2015."
A woman and child with congenital heart disease. An inner city parking lot in need of a community overhaul. A city garden in need of attention. Kia Canada, as part of it's new David & Goliath-created Drive Change campaign rose to these challenges and lent a helping hand.
The brand donated time, money and product to meet these challenges and help people and communities that really needed it. The campaign tells these stories.
Explaining the approach to the campaign, David & Goliath ECD Israel Diaz said,
"Naturally, if 'Drive Change' is what we are preaching, our approach to how we advertised Kia vehicles had to change as well. This thinking took us down a different road and, when we thought about the changes Kia is making to their vehicles, it made sense to use them as 'vehicles of change'. Our aim is to always bring the new positioning to life of 'Drive Change' (in a tangible and real way) to consumers."
View the work below.
Chiat's Girls of Chiat High
We've been contacted by the representative of a production company which is seeking an agency around which to build a reality series. The production company will do an eight week shoot with the chosen agency and air the series next Spring or Summer. The exact details are as follows:
"Major network television production company is casting for a new series surrounding the lives based around the hottest Ad Agencies in America. Looking for MAD MEN type of agencies full of larger than life personalities and creativity. Think "The Office", not in the scripted sense, but in the sense that the home base is the office and surrounding the office are unique, individual characters. Understanding client confidentiality is a must, we believe with the right cast of characters and the right agency this can make for a groundbreaking show! If you are looking for the most authentic and innovative outlet to promote your biggest clients - take this television series as a commercial branding opportunity to promote like no other."
Well, there you have it. If you think your agency has what it takes to look like a star on TV - and not fall flat on your face offering nothing but schadenfreude for the ad industry - contact Jackgoldenberg@mac.com for further questions or concerns.
- Philips has released a romantic comedy called Nigel & Victoria. The first three episodes are on YouTube.
- Ladies with iPhones, want bigger boobs? Check out the iAugment app from Dr. Kinsley. Upload your photo and then choose your implant size to see what you'll look like.
- The Lingerie Football League is coming to MTV2.
- Intimate Interactive is now following us on Twitter. Intimate Interactive? Seriously? Is that like an interactive agency for lingerie clients?
- Well here's an interesting way to sell cars.