A woman and child with congenital heart disease. An inner city parking lot in need of a community overhaul. A city garden in need of attention. Kia Canada, as part of it's new David & Goliath-created Drive Change campaign rose to these challenges and lent a helping hand.
The brand donated time, money and product to meet these challenges and help people and communities that really needed it. The campaign tells these stories.
Explaining the approach to the campaign, David & Goliath ECD Israel Diaz said,
"Naturally, if 'Drive Change' is what we are preaching, our approach to how we advertised Kia vehicles had to change as well. This thinking took us down a different road and, when we thought about the changes Kia is making to their vehicles, it made sense to use them as 'vehicles of change'. Our aim is to always bring the new positioning to life of 'Drive Change' (in a tangible and real way) to consumers."
View the work below.
Chiat's Girls of Chiat High
We've been contacted by the representative of a production company which is seeking an agency around which to build a reality series. The production company will do an eight week shoot with the chosen agency and air the series next Spring or Summer. The exact details are as follows:
"Major network television production company is casting for a new series surrounding the lives based around the hottest Ad Agencies in America. Looking for MAD MEN type of agencies full of larger than life personalities and creativity. Think "The Office", not in the scripted sense, but in the sense that the home base is the office and surrounding the office are unique, individual characters. Understanding client confidentiality is a must, we believe with the right cast of characters and the right agency this can make for a groundbreaking show! If you are looking for the most authentic and innovative outlet to promote your biggest clients - take this television series as a commercial branding opportunity to promote like no other."
Well, there you have it. If you think your agency has what it takes to look like a star on TV - and not fall flat on your face offering nothing but schadenfreude for the ad industry - contact Jackgoldenberg@mac.com for further questions or concerns.
- Philips has released a romantic comedy called Nigel & Victoria. The first three episodes are on YouTube.
- Ladies with iPhones, want bigger boobs? Check out the iAugment app from Dr. Kinsley. Upload your photo and then choose your implant size to see what you'll look like.
- The Lingerie Football League is coming to MTV2.
- Intimate Interactive is now following us on Twitter. Intimate Interactive? Seriously? Is that like an interactive agency for lingerie clients?
- Well here's an interesting way to sell cars.
Wieden+Kennedy took home an Emmy for Outstanding Commercial at the Creative Arts Primetime Emmy Awards ceremony this past Saturday evening for its Old Spice commercial The Man Your Man Could Smell Like. Last year the agency won for Coke Heist.
"Winning an Emmy is a surreal experience. It's such a great honor to be recognized by the entertainment industry and encourages our desire to create work that not only sells products, but entertains people. We're very honored to have been one of the three Wieden+Kennedy spots nominated. Owning half of the six nominations is a testament to the amazing creativity happening inside the walls of our office, and the talented people and clients we get to work with," said Jason Bagley and Eric Baldwin, W+K creative directors for Old Spice.
Great work, WK.
- Hoffman/Lewis is out with a kidnapping spoof to get Chicagoans to go to St. Louis.
- SapientNitro would like us all to see their new reel.
- Here's a few webisodes Window Seat Pictures created for Converse. Yea, there's a pool and a skateboarder.
- A couple of creatives got bored working in an office with no windows. So they made their own. A lot of them.
- The San Francisco Egoist is holding a contest to determine the best ad city in America. Make sure you are represented.
- To kick off to its 90th anniversary celebration, the ADC has announce an open call to its 600 past ADC cube winners to submit their reinterpretation of the iconic ADC Cube for possible use on the ADC 90th Annual Awards call-for-entries.
- From a crisis management perspective, Davia Temin addresses the question, "What was HP's Mark Hurd thinking?"
- Perry Ellis has launched Project Beach to aid oil spill recovery.
- Director Scott Otto Anderson gives us a behind the scenes look at the production of his newest spot with Photoplay productions for NRMA Insurance.
We've all heard the stories. Advertising is dying. Advertising is dead. We've all seen it played out over and over again in various forms of media. Just about every agency has created some sort of self-promotional piece touting the fact they know advertising is dead and they are the only ones who can weather the storm and come out healthy on the other side which, of course, is why you should work with them and only them. Because, well, every other agency is stupid, anachronistic and can't get out of its own way.
But not Latvia's CCS. Oh no. They have all the answers and have launched as the country's first social media agency. And to do so, they've taken the whole "advertising is dead" thing to it's logical conclusion; a funeral. An actual funeral. Online and off. And they've invited every other agency in the country to attend.
Sadly, they've committed a grave, Online Markating 101 error. They've launched an "under construction" website. But that's OK because they have, yes, a Facebook page! And that's what social media is all about, right? Facebook. Facebook and Twitter. That's all you need do do the social media thing.
Well, here's hoping they're not that naive.
- Nudity is great but it won't save magazines. We tell FOX News why.
- Esurance will be the official sponsor of the 2010 U.S. Open.
- Alex Bogusky tells all in lengthy Fast Company interview.
- It's not as hot as her work for Pepsi but this is Beyonce Knowles. There isn't much to complain about.
- Want to know how Karl Lagerfeld creates a Fendi campaign? Check it out here.
- Stallone beats the shit out of YouTube.
- This bike has a brain. And it's precious. And it's out to fight cancer. And it's a LIVESTRONG effort.
It seems everyone wants to work at Crispin Porter + Bogusky. Even though Bogusky isn't even there anymore. He is/was, after all, the backbone of the agency. In fact, do Crispin and Porter even exist?
In any event, two Miami Ad School students, Santiago Cosme and Vicor Javier Blanco, on September 3, plan to travel from New York to Boulder without spending a dime. The pair hope the kindness of strangers will feed, clothe, house and transport them to advertising nirvana.. Why? We have no idea. They aren't even seeking a job at the agency as far as we can tell.
Here's what we have to say about that. One of AgencySpy's beloved blind items goes all journalistic and decides to check sources on someone who's been fingered an asshole by co-workers. Gee, not everyone in the workplace is a Mr. Rogers who cares ever so deeply about people's fragile feelings? What a shocker.
Come on. This is blind item crap is pointless information if there isn't at least a hint of who it's about. If you have facts, AgencySpy, share them. If you have sources, use them. I completely understand that this trash gets readers. We've been known to do the same right here. But you've removed everything of value from this piece. It's like a fart without a smell. We've worked for/with plenty of people in this industry over the years whose name could very easily be slapped on this piece.
Mullen has launched a new mobile media practice. It'll be headed by former media planner Brenna Hanly. Would it be inappropriate for us to say she's cute? Actually, we don't care if it's inappropriate because she is cute.
She even talks cute. Here's how she introduces herself on Mullen's The Next Great Generation blog: "Hey, I'm Brenna. I'm fascinated by the potential of emerging media. I want to transform the way we think about advertising and work towards creating sexy, new solutions with real utility. I also enjoy oil and acrylic painting, dancing, and travel. Oh, and I love the beach and margaritas."
See? Isn't that cute? We think so. Anyway, send us your hate comments about our inappropriate behavior now.