Although the word is never used in this Happiness Brussels recruitment effort for a social media creative, the video just screams "guru." With images of a posturing Christian Bale, a determined Steve Carell and a badass Jesse Eisenberg, interested viewers are encouraged to play Retweet Bingo.
You've gotta love any country that has a game called Princess Tossing to celebrate the crowning of a new king.
Are you a young college aged student hoping to land a dream internship in a New York ad agency? If so, you may have noticed a creepy looking dude named Donald Buscando has visited your LinkedIn profile.
At first you may freak and lock things down like a 13 year old hiding their social media profiles from their parents. But don't. You might miss out on a sweet gig. You see, Donald is the creation of Mother New York and it's all part of a summer internship recruiting program.
Nine years after changing it's name to JWT, the agency will, once again, be known as J. Walter Thompson. While the change was planned for later this year, WPP's Martin Sorrell let the change slip at a breakfast event Monday hosted by the Wall Street Journal.
Sorrell shared with the audience that the agency has been "talking about rebranding" and said the J. Walter Thompson name is "immensely powerful" and that a return to the name would be "a slick and good move."
In one of the drollest video deliveries we have ever seen, Barton F. Graf 9000's Gerry Graf and "spacial philosopher" Rose Sacktor offer a tour of the agency's office highlighting its amazing features such as its one continuous floor, see through materials otherwise known as windows, discontinuous desks and poles that prevent the floor above from falling on your head.
Nothing like dry wit to sensationalize normality.
Meg has a big smile. Meg looks really happy. Meg likes to drink really big Cosmopolitans. Meg has (we think) red hair. Meg dreams of running a factory in Allentown. Wait, what?
Well, at least that's what her mini bio says on Red Tettemer O'Connell + Partners' Ranch Love, a site on which anyone can answer a few questions and get matched with someone at the agency. We ended up with Meg. We sent her a nice Valentine's Day wish. Maybe she'll reply. Maybe she won't.
Either way, Happy Valentine's Day, Meg!
As I said in part one of this two part series I wrote for Central Desktop which examines the relationship between agency account managers and agency creatives, it's a partnership that can be both positive and, at other times, disastrous.
And while neither account managers nor creatives want to work in a disastrous relationship, fostering a positive working relationship can be quite challenging.
In part one, we heard from account managers and what they need from creatives. Now we hear from the creative side. What do they need from account managers in order to create the stellar work everyone wants?
It's an age-old battle...uh. excuse me...relationship between agency account managers and agency creatives. It's a relationship that, at times, can be the best kind of relationship and, sadly, at other times, can be the most disastrous.
Of course, no account manager or creative truly wants the relationship to be disastrous (unless they are one of those sadistic types who gleefully revel in the face of manufactured conflict), but all too often the relationship between account management and creative breaks down.
In this two-part series for Central Desktop, I'm taking a look at this relationship by reaching out to those on the front lines. This first part will focus on what account managers want and need from their creative department. Next week, part two will examine what creatives want and need from their account managers.
Let's dive in...
Hmm. We wonder why this took so long. After all, ad agencies tend to jump on the latest fad the same day it becomes a fad. DDB Olso has launched a creative student contest and they're using Snapchat to recruit.
Of the effort, DDB Oslo Creative Director Finn Knudsen said, "There is nothing more beautiful than an idea so pure, simple and powerful that it can be explained in a sentence. So when looking for young creative talent to join us here at the agency, we figured Snapchat would be the perfect medium to find them. There is a lot of good talent and many good ideas out there, but if you manage to pitch your idea in less than 10 seconds, you're probably one of the best."
Why does this feel creepy?
Well someone had to do it. And Boston-based Winsper decided to be the one. Gathering together the 12 things (yes, we know, there are way more than 12) clients say to agencies -- some reasonable, some not so reasonable -- the agency turned the whole thing into a 12 Days of Christmas-style holiday card. No, they aren't going to win any prizes for their vocal abilities but you've got to love the epic, head-bashing ping pong ball shot at the end.