Change. Everyone hates it. Everyone drags their feet. Everyone complains. Everyone enjoys the status quo. For the most part, that's true of every human on the planet. Getting people to adopt new things and new ways of doing things is a challenge. Sure, there's a small percentage of restless souls for whom change fuels every fiber of their being. But, for most, it's a hassle.
Agencies are no different. I reached out to several folks in ad agency space and asked them how they face change, deal with feet-draggers and successfully convince and inspire people to adopt the necessary changes an agency faces as it grows, wins new clients or gets acquired.
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- Deutsch is out with "The Spicy Adventures of Johnny DLT" for Taco Bell which consists of what is said to be the first-ever comigif, a comic made out of gifs.
- LBS Financial Credit Union launched a multimedia ad campaign featuring its new spokesperson and brand mascot -- George Washington.
- Ukrainian startupper Alex Bessonov introduced an unusual device that will bring immersive watching experience for flat screen TV. Eye Flattener makes your eye the same shape as flat screen. To stop this madness Samsung made first Curved TV. Samsung Curved TV -- picture that fits your eyes.
It's quite normal to see agencies go all out for April Fool's Day, the holidays and, yea, actual business-related stuff like the Super Bowl. But it's rare for an agency to get as elaborate as JWT has with its Mother's Day stunt.
In the category of "creativity for creative sake" which, of course, is not a bad thing -- after all, creatives do need to remove themselves from pesky clients once in a while and stretch their creative juices -- EVB "remixed" the adobe logo and turned it into a clock.
Because why? Because when an idea is born, the clock starts ticking. That's why.
Remember the Northwestern student who created a Lego version of herself and used it as a resume to apply for summer internships ad agencies? Well the student, Leah Bowman, has been hired by Energy BBDO and will start work in late June.
She writes on her imgur gallery, "A few weeks ago I was "that LEGO intern girl" but now I'm officially a BBDO Account Management Intern!"
Well congratulations, Leah!
Although the word is never used in this Happiness Brussels recruitment effort for a social media creative, the video just screams "guru." With images of a posturing Christian Bale, a determined Steve Carell and a badass Jesse Eisenberg, interested viewers are encouraged to play Retweet Bingo.
You've gotta love any country that has a game called Princess Tossing to celebrate the crowning of a new king.
Are you a young college aged student hoping to land a dream internship in a New York ad agency? If so, you may have noticed a creepy looking dude named Donald Buscando has visited your LinkedIn profile.
At first you may freak and lock things down like a 13 year old hiding their social media profiles from their parents. But don't. You might miss out on a sweet gig. You see, Donald is the creation of Mother New York and it's all part of a summer internship recruiting program.
Nine years after changing it's name to JWT, the agency will, once again, be known as J. Walter Thompson. While the change was planned for later this year, WPP's Martin Sorrell let the change slip at a breakfast event Monday hosted by the Wall Street Journal.
Sorrell shared with the audience that the agency has been "talking about rebranding" and said the J. Walter Thompson name is "immensely powerful" and that a return to the name would be "a slick and good move."
In one of the drollest video deliveries we have ever seen, Barton F. Graf 9000's Gerry Graf and "spacial philosopher" Rose Sacktor offer a tour of the agency's office highlighting its amazing features such as its one continuous floor, see through materials otherwise known as windows, discontinuous desks and poles that prevent the floor above from falling on your head.
Nothing like dry wit to sensationalize normality.