Does anyone really want to read about account wins and losses. Oh wait, that's the entire reason for AgencySpy's existence and if readership claims are to be believed, plenty of you do. We're not into that sort of thing so much here at Adrants...except when it has to do with condoms. Condoms specifically designed for those over 7.5 inches in length. Well, at least that's how long the brand's condom is.
Okamoto USA has named Cleveland-based agency Marcus Thomas to handle its Beyond Bodi Heat wrap and Beyond Seven condom product lines. First trade advertising, tagged "Thin condoms, thick margins," breaks (um...pun?) this summer. First consumer advertising will break in the fall.
It isn't what it used to be, but there's something about Cannes that still excites. It's a place apart, where you're plunged willy-nilly into a life that doesn't belong to you for an inordinate amount of time. For that reason, alighting on it yearly feels a bit like coming home, and the expectation that rises inside is a welcome feeling.
I arrived around 1 in the morning, following a long train delay in Paris thanks mostly to a workers strike. (This is normal.) Because it's a small town, I walked to my hotel: 6 minutes from the train station. This is a convenient city once you know it, and despite the constant barrage of tourists and entitled conference folk, it doesn't change much.
I am staying in a place that lacks sex appeal but has free secured wifi and is clean. The window has an excellent view of Curves, an American weight-loss chain that caters primarily to working women.
It's funny how the sight of something you haven't seen in a long time takes you elsewhere: Curves, an unlikely nostalgic device, brings me back to Oakland's business district, where I contemplated registering on my lunch breaks until a friend told me I'd be joining "fat camp for deluded feminists." I didn't think about it again.
But you're not here for reminiscences of lost fitness aspirations; you're here to read about the Lions. That's cool, let's get down to business.
- Last night Mullen faced Digitas in the first-ever Mullen versus Digitas Ping Pong Tournament. (Nice girl through the guy's legs treatment)
- College Humor helps BP get its Domino's on.
- No. Your Dad does not want a tie for Father's Day this year. Wait, does anyone wear ties anymore?
- Six Flags and Walmart have partnered to offer customers discounts to Six Flags when shopping at Walmart.
- To raise awareness and money for the Greater New Orleans Foundation Gulf Coast, San Francisco-based Pereira & O'Dell are...opening a satellite office off the coast of Naknek, Alaska.
Claiming the decision had nothing to do with PETA's effort to highlight its treatment of baby elephants, Ringling Bros. and Barnum & Bailey Circus, yesterday, announced it will end its search for a public relations agency.
With a $30,000 monthly retainer on the RFP Feld Entertainment VP of Corporate Communications Stephen Payne told PRNewser, "We received a very positive response from over two dozen firms and were in the process of whittling that down when we took a hard look at all the proposals and a hard look at our staff internally, and came to conclusion that we could do most of what we were looking for in house."
Of the search for a PR firm, PETA EVP Tracy Reiman said, "Ringling is a public relations nightmare waiting to happen. There's not a PR team in the world that is slick enough to sell the beating of baby elephants, the whipping of tigers, and the use of chains, bullhooks, and electric prods on animals--all for the sake of a few cheap tricks."
- The ad campaign for the Sarah Polley Adrien Brody movie, Splice misled viewers into thinking it would be a horror click when, in reality, it was something else.
- Sony opens marketing spigot to combat iPhone.
- On June 23 during Cannes, Massive Music will celebrate its tenth anniversary with a party on the beach.
- Matt VanHoven is leaving AgencySpy where he was Editor for a position as communications director for New York agency Skinny.
- In fashion advertising, when out of ideas, shoot ass.
- W+K Portland's Jimm Lasser, Greg Rutter and Joe Staples give us a behind the scenes look at the making of the Dodge Challenger "Freedom" spot.
Creative Agency 180 LA, clients and industry partners celebrated the opening of its new office in Santa Monica with a mash-up party of Los Angeles and Amsterdam, dubbed "LAmsterdam." There was a little something for everyone including a Hollywood Red Carpet featuring cardboard cut-outs Justin Timberlake and Peyton Manning, a Braja Cantina, graffiti artist, buskers and a Red Light District featuring Burlesque Dancers. Now that's an office opening.
Putting a bit of a twist on a six-year-old advertising tactic, New Zealand-based ad agency Rascals has tattooed the head of one Andrew Haeata with the agency's name, photographed him and placed him on a billboard.
Unlike the many "headvertising" stunts which preceded this work, the tattoo on Haeata's head is real. Watch its creation here.
Crispin Porter + Bogusky is out with a great new PSA which features Alex Bogusky breaking down all the crap surrounding global warming and simplifying it into easy to understand terms. In this two minute video, Bogusky likens "global warming" to pollution and the famed crying Indian ad that addressed that problem back in the sixties and seventies.
The simple message was and is "pollution is bad, clean is good." He argues it should be the same with the global warming issue. Carbon in the air is bad. Less of it is good. Focus on the problem. Solve the problem. And leave the scientific and political blather out of the room.
Kudos to Bogusky for delivering a clear and concise message that makes it much easier for people to understand what it is they should do without extended and pointless debate.
Just pick up the box.
"The creative team behind the conception and writing of the spots has asked to not be revealed, as they work for a well-known U.S. advertising agency by day - another example of how Victors & Spoils is poised to change the way agencies, and the industry, work."
So this is how crowdsourcing is going to work. Creatives across the industry are going to work under the table for other agencies and forgo credit. We'll see how long that lasts when Victors & Spoils begins to accept awards on behalf of the anonymous creatives that actually did the work.
Yes. Victors & Spoils is out with its first crowdsourced work for DISH Network. The concept's got a couple of nut job astronauts messing with a DISH satellite to turn on the provider's HD service. Really. That's it. Watch here and here or below.
After claiming he, in fact, is not Gerry Graf, Cornelius Trunchpole agreed to an exclusive interview with Adrants regarding his origins, his history in the industry and his plans to transform the industry into something better.
Cornelius: How do you do?
Adrants: So tell us about the grand plan. How will it change advertising?
Cornelius: In many ways
Adrants: Well, give us one
Cornelius: By using a crowd of over a thousand hand picked creative minds only the very best ideas will get produced. And those creatives who originate the idea sold to the client will take home a slice of the "agency" fee. No salaries at T&T.
Adrants: We've heard of this before. Sounds like controlled crowd sourcing. What's new about this model?
Cornelius: What's new about it is its spirit. it will not just be a collection of random people but a group who share an Trunchpolian attitude.