For Alex Bogusky, Money is Never an Issue

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In every career, there are always a few times we'd all like to just get up and leave. Trouble is, we have to eat and we need a place to live hence the perpetual need for money. So no matter how much we might hate our jobs, leaving isn't always an option.

Unless, of course, you are someone like Alex Bogusky who, as we all know, has left MDC to "pursue a number of issues apart from advertising." With an annual salary of $2 million, the man certainly has a cushion. But, as BNET's Jim Edwards uncovered, the $38,974,000 MDC paid as earnout to agency founders, Bogusky is set for life.

We're not complaining. We're not jealous. The man is a major figure in the advertising industry and has contributed much to the business. Of course, parting with $38,974,000 "in these economic times" never sits well with the industry's hoi polloi.

by Steve Hall    Jul- 6-10    
Topic: Agencies



Alex Bogusky Leaves MDC

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Yes, it's true. Creative God Alex Bogusky, co-founder of Crispin Porter + Bogusky, has left MDC to "pursue a number of issues apart from advertising." Rising from CP+B founfer to co-chair to head creative honcho at MDC, Bogusky, 47, is leaving the business.

An MDC statement said, "Alex Bogusky has resigned from MDC Partners in order to focus his time and energy on pursuing a number of initiatives and issues apart from advertising and marketing that he feels strongly about. We have enjoyed a long and tremendously productive partnership over the past 10 years and have the utmost respect and admiration for Alex. We're confident that many important causes will benefit from his passion and brilliance, and wish him the very best in all of his future."

Alex, we wish you well in your future endeavors.

by Steve Hall    Jul- 1-10    
Topic: Agencies



Cleveland's Marcus Thomas Adds 7.5 Inches to Account Girth

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Does anyone really want to read about account wins and losses. Oh wait, that's the entire reason for AgencySpy's existence and if readership claims are to be believed, plenty of you do. We're not into that sort of thing so much here at Adrants...except when it has to do with condoms. Condoms specifically designed for those over 7.5 inches in length. Well, at least that's how long the brand's condom is.

Okamoto USA has named Cleveland-based agency Marcus Thomas to handle its Beyond Bodi Heat wrap and Beyond Seven condom product lines. First trade advertising, tagged "Thin condoms, thick margins," breaks (um...pun?) this summer. First consumer advertising will break in the fall.

by Steve Hall    Jun-23-10    
Topic: Agencies



Welcome Back to Cannes, Ladies and Gents

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It isn't what it used to be, but there's something about Cannes that still excites. It's a place apart, where you're plunged willy-nilly into a life that doesn't belong to you for an inordinate amount of time. For that reason, alighting on it yearly feels a bit like coming home, and the expectation that rises inside is a welcome feeling.

I arrived around 1 in the morning, following a long train delay in Paris thanks mostly to a workers strike. (This is normal.) Because it's a small town, I walked to my hotel: 6 minutes from the train station. This is a convenient city once you know it, and despite the constant barrage of tourists and entitled conference folk, it doesn't change much.

I am staying in a place that lacks sex appeal but has free secured wifi and is clean. The window has an excellent view of Curves, an American weight-loss chain that caters primarily to working women.

It's funny how the sight of something you haven't seen in a long time takes you elsewhere: Curves, an unlikely nostalgic device, brings me back to Oakland's business district, where I contemplated registering on my lunch breaks until a friend told me I'd be joining "fat camp for deluded feminists." I didn't think about it again.

But you're not here for reminiscences of lost fitness aspirations; you're here to read about the Lions. That's cool, let's get down to business.

more »

by Angela Natividad    Jun-20-10    
Topic: Agencies, Best, Brands, Campaigns, Commercials, Industry Events



Mullen Pings, BP Remixes, Flash Mob Fails Again

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- Last night Mullen faced Digitas in the first-ever Mullen versus Digitas Ping Pong Tournament. (Nice girl through the guy's legs treatment)

- College Humor helps BP get its Domino's on.

- No. Your Dad does not want a tie for Father's Day this year. Wait, does anyone wear ties anymore?

- Six Flags and Walmart have partnered to offer customers discounts to Six Flags when shopping at Walmart.

- To raise awareness and money for the Greater New Orleans Foundation Gulf Coast, San Francisco-based Pereira & O'Dell are...opening a satellite office off the coast of Naknek, Alaska.

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by Steve Hall    Jun-18-10    
Topic: Agencies, Cause, Research, Spoofs, Video



Ringling Bros. and Barnum & Bailey Circus Ends Search For PR Firm

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Claiming the decision had nothing to do with PETA's effort to highlight its treatment of baby elephants, Ringling Bros. and Barnum & Bailey Circus, yesterday, announced it will end its search for a public relations agency.

With a $30,000 monthly retainer on the RFP Feld Entertainment VP of Corporate Communications Stephen Payne told PRNewser, "We received a very positive response from over two dozen firms and were in the process of whittling that down when we took a hard look at all the proposals and a hard look at our staff internally, and came to conclusion that we could do most of what we were looking for in house."

Of the search for a PR firm, PETA EVP Tracy Reiman said, "Ringling is a public relations nightmare waiting to happen. There's not a PR team in the world that is slick enough to sell the beating of baby elephants, the whipping of tigers, and the use of chains, bullhooks, and electric prods on animals--all for the sake of a few cheap tricks."

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by Steve Hall    Jun-18-10    
Topic: Agencies, Brands, Cause, Opinion



Splice Misrepresents, Sony Attacks, VanHoven Out, Fashion Fails

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- The ad campaign for the Sarah Polley Adrien Brody movie, Splice misled viewers into thinking it would be a horror click when, in reality, it was something else.

- Sony opens marketing spigot to combat iPhone.

- On June 23 during Cannes, Massive Music will celebrate its tenth anniversary with a party on the beach.

- Matt VanHoven is leaving AgencySpy where he was Editor for a position as communications director for New York agency Skinny.

- In fashion advertising, when out of ideas, shoot ass.

- W+K Portland's Jimm Lasser, Greg Rutter and Joe Staples give us a behind the scenes look at the making of the Dodge Challenger "Freedom" spot.

by Steve Hall    Jun-16-10    
Topic: Agencies, Brands, Poster, Weblogs



180 LA Goes Burlesque For Santa Monica Office Opening

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Creative Agency 180 LA, clients and industry partners celebrated the opening of its new office in Santa Monica with a mash-up party of Los Angeles and Amsterdam, dubbed "LAmsterdam." There was a little something for everyone including a Hollywood Red Carpet featuring cardboard cut-outs Justin Timberlake and Peyton Manning, a Braja Cantina, graffiti artist, buskers and a Red Light District featuring Burlesque Dancers. Now that's an office opening.

by Steve Hall    Jun-14-10    
Topic: Agencies



Agency Revisits Headvertising For Self-Promotional Billboard

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Putting a bit of a twist on a six-year-old advertising tactic, New Zealand-based ad agency Rascals has tattooed the head of one Andrew Haeata with the agency's name, photographed him and placed him on a billboard.

Unlike the many "headvertising" stunts which preceded this work, the tattoo on Haeata's head is real. Watch its creation here.

by Steve Hall    Jun-14-10    
Topic: Agencies, Human, Outdoor



Alex Bogusky Simplifies Global Warming and Offers Solution

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Crispin Porter + Bogusky is out with a great new PSA which features Alex Bogusky breaking down all the crap surrounding global warming and simplifying it into easy to understand terms. In this two minute video, Bogusky likens "global warming" to pollution and the famed crying Indian ad that addressed that problem back in the sixties and seventies.

The simple message was and is "pollution is bad, clean is good." He argues it should be the same with the global warming issue. Carbon in the air is bad. Less of it is good. Focus on the problem. Solve the problem. And leave the scientific and political blather out of the room.

Kudos to Bogusky for delivering a clear and concise message that makes it much easier for people to understand what it is they should do without extended and pointless debate.

Just pick up the box.

more »

by Steve Hall    Jun- 7-10    
Topic: Agencies, Cause, Good










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