Now here's the oldest tactic in the book: capitalizing on the new found fame of a former employee. With a shameless bluntness we've come to love, Cleveland-based agency Brokaw is begging us to hype their Olympic vitaminwater work by touting the fact Erik Proulx of Lemonade Movie fame used to work for the agency.
They want us to make mention so they can tweet Erik, saying, "See, you could work on vitaminwater . . . if you just come back to the Mistake on the Lake. Please. Please. Pretty Please, Proulx."
Mistake on the Lake. Gotta love an agency that pokes fun of the fact it's not a household name and not in a major city.
Anyway, here's your mention, Brokaw. And it sounds like there's a job waiting for you, Erik.
So yea. Another copycat accusation. As malicious as these things can be, most of the time, they are pure coincidence. Most people aren't stupid enough to blatantly rip of another's work. Well, at least we like to hope that's the case.
Anyway, the current copycat of the month is, allegedly, Weiden + Kennedy which has been accused of copying a 2002 Israeli Yotvata milk commercial created by Young and Rubicam. The ad in question is W+K's Sleepwalker ad for Coke.
For its part, Weiden + Kennedy said, "When we created the Coca-Cola 'Sleepwalker' commercial we and our agency were unaware of this other ad," Coca-Cola representative Susan Stribling wrote in an email. "Now that we've seen the ad, we think both commercials are equally entertaining. While the two share a few common elements, any similarities are coincidental and unintended."
- Using its Facebook fan page with a membership of 3.7 million, Skittles' "Valentine the Rainbow" lets users create a digital valentine for an unsuspecting, hand-picked meter maid, one of the most hated professions in the country and one that deserves some sweet lovin'.
- Registration for Advertising Week 2010 has opened.
- Yea, yea, yea, That Belgian advertising agency strike.
- Check out The Incredibly Boring Web Content Challenge from Captains of Industry. Enter your submission for the most mind numbing product descriptions.
So social media is all the rage. Consumers are all over it. Marketers are all over it. And it's changing the way people and marketers communicate with each other and amongst themselves. Baltimore-based Carton Donofrio Partners wants to leverage this and has launched StopTheAdness, an "online laboratory where industry and consumers can collaborate on a new social contract for advertising."
On the site advertisers and publishers can sign a pledge that promises to help make advertising better by adhering to some practices and abandoning others. Consumers can post examples of "adness" (bad ads) and they can opt to play a key role in contributing to the future of media.
Want to help a brother out. Check out The Neighborhood Project from the Brooklyn Brothers who, by the way, aren't brothers nor from Brooklyn. They're actually from London. Go figure. In any event, it's an effort to recruit talent. If you have talent, you might want to take a look.
Austin-based branded community provider Powered has, along with Portland-based StepChange and New York-based Drillteam, aquired Joe Jaffe's social media agency crayon. Jaffe describes the new corporate entity as "the first full-service social media agency with scale.
On his blog, crayon Partner Greg Verdino who will take on the role of vice president, strategy & solutions, wrote of the acquisition, "Together, we can offer everything a CMO needs in order navigate the world of social media and effectively integrating all things social into an overall marketing strategy -- beginning with strategic planning, running through service delivery and execution, capped with a surefire commitment to delivering measurable results, and supported by a program-proven set of technology platforms."
So Firstborn is on the hunt for interns. They've created a video, shot from the perspective of a prospective intern, which takes us through the creative process for Mustang as the agency "takes it to the next level" in preparation for a client presentation.
Yawn. Derivative. Overly hip.
OK so it's not that bad, it's purposefully derivative and we do love the hot account executive.
So Mother decides to give away $10,000 as a Christmas gift this year. Rather than spreading it across several clients and charities, the agency cooked up a promotion that resulted in a fake email spam that offered the money to the first person who responded with their bank account information. One person actually did.
Mother then traveled to the office of one Theo Delaney and handed the man the $10,000. In a humorous twist, Delaney turned around and gave the money to the Nigerian charity Forward Nigeria. The knowing reaction of the Nigerian woman is priceless.
- Got a holiday wish? JWT wants it.
- Want so sexy Twitter analytics? Here's yet another tool for you to drool over. Check out Colle+McVoy's Squawq.
- Are you a Tree Hugger? Then you'll love this. Send a Christmas/Holiday eCard to as many people as you want - and the cost to you is nothing. For each card that's sent, Tesco will donate 5p to the Woodland Trust with the ultimate aim of planting 300 trees!
- TuB Gin, the bootlegger-themed premium gin created and distributed by Philly-based indie creative shop Red Tettemer and Colorado-based Peach Tree Distillery, has announced The TuB Gin Film Shoot Out.
Elf Yourself! Elf Yourself! Elf Yourself! Sick of the annual OfficeMax insanity? Then you'll love this little game from Studio Tiga called Santa's Snowglobe. You get to pummel the elves with a snowstorm, shake them silly or have a reindeer kick the crap out of them. Glee.