"The creative team behind the conception and writing of the spots has asked to not be revealed, as they work for a well-known U.S. advertising agency by day - another example of how Victors & Spoils is poised to change the way agencies, and the industry, work."
So this is how crowdsourcing is going to work. Creatives across the industry are going to work under the table for other agencies and forgo credit. We'll see how long that lasts when Victors & Spoils begins to accept awards on behalf of the anonymous creatives that actually did the work.
Yes. Victors & Spoils is out with its first crowdsourced work for DISH Network. The concept's got a couple of nut job astronauts messing with a DISH satellite to turn on the provider's HD service. Really. That's it. Watch here and here or below.
After claiming he, in fact, is not Gerry Graf, Cornelius Trunchpole agreed to an exclusive interview with Adrants regarding his origins, his history in the industry and his plans to transform the industry into something better.
Cornelius: How do you do?
Adrants: So tell us about the grand plan. How will it change advertising?
Cornelius: In many ways
Adrants: Well, give us one
Cornelius: By using a crowd of over a thousand hand picked creative minds only the very best ideas will get produced. And those creatives who originate the idea sold to the client will take home a slice of the "agency" fee. No salaries at T&T.
Adrants: We've heard of this before. Sounds like controlled crowd sourcing. What's new about this model?
Cornelius: What's new about it is its spirit. it will not just be a collection of random people but a group who share an Trunchpolian attitude.
A tipster tells us "I have it on good authority that the Facebook character Cornelius Trunchpole [who also has a blog] is, in fact, none other than Saatchi & Saatchi Chief Creative Director Gerry Graf. And that the whole thing is a publicity stunt for his new agency. Apparently everyone at Saatchi's has known about this for weeks,"
Hmm. Perhaps Graf got tired of waiting around for everyone to figure this out and wanted to drop a clue. Well, here it is, people. We've contacted Saatchi for confirmation and will share their response as soon as we have it.
UPDATE: During a chat with Cornelius after friending him on Facebook, he denies he is Gerry Graf:
Cornelius: Delighted to make your acquaintance dear boy.
Steve Hall: Are you Gerry Graf? I'm told this is a stunt to promote a new ad agency
Cornelius: Gerry Graf? Of course I'm not. I'm Cornelius Trunchpole! Though I am launching a new ad agency, that much is true. Trunchpole & Trunchpole. It will follow a most unorthodox model.
In which we play a big game of catching up on the news:
- Tony Mennuto and Gregg Singer have launched RadioFace, a creative agency where copywriters and comedians "work together to elevate the cache and effectiveness of the radio medium."
- 175,000 men trained to examine women's breasts for lumps by playing with a model's boobs online.
- Want a throwback to the 80's? Watch this Goldfrapp video directed by Geremy Jasper and Georgie Greville (Legs).
So a new CMO took a gig at a brand and promptly proceeded to fire the agency his predecessor had hired. And the head of the jilted agency is upset? oh please. Get over it. This has been business as usual since companies stopped giving a shit about employees and work became a game of every man for himself.
There is no dedication any more. No employee loyalty. No corporate promises to employees. No pension plans. And no love lost when the door hits you on the ass after hearing, "your position is no longer available" or some other line of bullshit.
No. It's an all out war for personal survival. Everyone will now do anything to avoid being downsized and everything to insure they succeed and prosper. So it is without surprise GM VP of U.S. Marketing Joel Ewanick fired Publicis and handed creative duties for Chevrolet to Goodby Silverstein & Partners, an agency Ewanick has worked with before.
A New York Times story screams, "An Ad Engine to Put 'Mad Men' Out of business. it's a story about PlaceLocal, a program that creates an ad simply from a person entering the name and address. Then PlaceLocal spreads its tentacles and gathers images, video, hours of operation, phone number, blog commentary on the business and other information. Once that information is gathered, an ad magically appears, Yes, it's true. And it's impressive. But it's not going to put Mad Men out of business.
This sort of service is perfect for the local baker or car dealer or restaurant or any other small business that can't afford to pay for an agency or even a freelancer. Of course, it won't be long before agencies use this service for their pown clients, pass the work of as their own and then charge 20 times the actual cost.
Hmm. This really isn't a bad thing. Small business can make decent ads on their own. And lazy agencies can use it to up their revenue. What's not to love?
Just as it happened with the Million Dollar Homepage and Forehead advertising, Alec Brownstein's $6 Google AdWord buy, where he bought the names of creative directors and delivered a customized text message, has an imitator.
Before Brownstein has even had his 15 minutes of fame, Art Director Stacy Mann has copied the idea with an ad targeting David Droga that reads, "Looking for a great creative? A great creative is looking for you. hiremefroga5.blogspot.com."
The ad leads to a blog on which Mann has placed a portfolio of her work. Are you listening, David?
Enjoy the writings of Bart Simpson he scrawls on the Springfield elementary School blackboard in every episode? Now you can see them all in one place thanks to illustrator Matt Williams who, while dressed as Bart, wrote them aon the walls of London-based agency Work Club.
Every six months, the agency invites an artist to decorate its long blackboard wall just for fun. It took Williams two days, 20 white markers, 288 lines and 7,697 characters to finish the work. There's a video here and a tool here that allows you to zoom in on the wall.
It's like Britney Spears decided to do a video inside a bird cage. Oh wait. That's not Britney Spears. It's TMZ's naughty girl dujour Miley Cyrus performing her new song, Can't be Tamed, inside, yea, a bird cage.
Yup. Like every starlet before her, Miley is now proclaiming, "I'm not a kid. I'm a hot pop star and I'm gonna be bad!" Billy Ray, she's fleeing the coop.
Wait, why are we even talking about a Miley Cyrus video? What does this have to do with advertising? Nothing except for the fact production company Mothership and visual effects company Digital Domain helped create the video.
Wait. That still has nothing to do with advertising.
Though AgencySpy thinks Alec Brownstein is a jerk - and details why - we think the man is genius. He bought Google ad words for Gerry Graf, David Droga, Tony Granger, Ian Reichenthal and Scott Vitrone so that when they Googled themselves they'd see an ad which read "Googling yourself is a lot of fun. Hiring me is fun too."
He got interviews with all but Tony Granger, offers from Reichenthal and Vitrone and landed a job at Y&R New York. Not bad for the $6 he spent buying the ads.