Apparently, Austin-based agency nFusion has no work and no clients. Why else would they spend an afternoon on a slip and slide. Oh wait. To make a stupid video they could send out and hope for some press coverage.
Well here you go, nFusion. Here's your press coverage. No get back to work!
Drinking is a big thing in the advertising business. So why shouldn't it be part of the new business process? Ohio-based Northlich has put drinking front and center in its process with its Vodka Ad Generator. In five easy steps, you can create your perfect concoction and set up a meet with the agency where, one would assume, more drinks will be consumed.
And we thought AAAA stood for American Association of Advertising Agencies, not The Advertising Alcoholics Anonymous Association. Hmm.
Oh just pour me an Old fashioned and let's bring back the three martini lunch.
And in "groundbreaking" news today...wait for it...a NEW ADVERTISING AGENCY MODEL is launching today! Can you stand it? Is it possible? An agency announcing it's going to be completely different from every other agency in the business? This is earth-shattering news! This never happens! This is truly a first!
Pardon me while I go stick my finger down my throat and puke up today's collection of ridiculous press releases and dubious claims.
This is both funny and lame at the same time. But, because it's an agency pimping itself, all can be forgiven because, ya know, agencies are funny and lame at the same time. To celebrate its move from some crappy warehouse location to sweet downtown San Franciso digs, Bars + Tone created a Michael Bay-style video complete with dramatic music, lots of explosions, and self -important men dressed in black peering into the camera like David Caruso does so well on CSI Miami.
Don't you love this business?
This video explaining who caused the demise of Enfatico is absolutely hilarious. But we have just one question. Who pays for this stuff? Who gathers together 30-40 actors and creates a well-produced video just to endlessly pummel an agency which was doomed from the start?
Whatever the answer to that question may be, George Parker (who relentlessly pummeled Enfactico) and AgencySpy (who relentlessly pummeled Enfactico) get top mention in the video. Adrants? The blog that's supposed to be the king of wise-ass little shit-style snark? Not a mention.
Not that a lot of us don't already know but if you've somehow managed to escape periods of jobless during your career in advertising, you really ought to exercise your empathy gene by watching The Sack. It's a video series which follows the travails of two out of work creatives from Melbourne. The series takes a look at what the pair went through from the point of sacking to (they fully intend) re-employment.
It's cheeky. It's fun. Give it a watch. And maybe even hire these guys.
Back in March of this year, Captains of Industry Creative Director told the industry in a video he'd cook and eat his shorts if his agency didn't win a solar energy account by the end 2009. Happily, Ted doesn't have to eat his shorts as his agency recently won the Alteris Renewables account.
In yet another video, we see Ted prepping his shorts for consumption by adding all manner of marinade and spice to the shirts and then tossing them on the grill. But, as he meticulously sets the table for the dreaded feast, ted gets a call from the agency informing him Alteris has signed on as a client.
- Halo 3 gets its Orbital Drop on in a new trailer that's as realistic as any action flick you'll see on the screen. And, Halo 3 fans may actually get to see a movie version of their favorite game in 2012.
- Bruno ads don't get the love in Hong Kong. An outdoor company has refused to put the ads up.
- We like the guy but this is just weird. Very weird. Very very weird. All to...promote a book.
Spec work with brand logos goes without saying. Everyone does it. Cisco Systems however didn't appreciate the recent Re:Birth Films' Creation Begins campaign and asked the shop to remove its logo from the work. (Clip below.) While you might sympathize with any shop that's just trying to build its portfolio/reel and gets caught like this, it's no longer enough to say well, it was only a spec campaign on our site, especially if they have licensing arrangements in place with agencies re: copyrighted material (songs, specific actors, etc.)
Well, you never heard of Danish agency We Love People until now but they've done one thing nobody in the industry has that we know of: Run a TV spot for themselves on national TV. Desperate move or why didn't I think of that headslap? It's not that the spot is memorable (below). At most, it's thoroughly generic, safe and disposable, like the majority of consumer advertising here. But it is notable for the self-promo move, something that raises another issue with the industry here.
How long before American shops start advertising themselves that directly? The unwritten rule is/was that the work you do is your calling card. No agency would've left any type of signature on the work. But, times be changing and all, and maybe this is what small - mid shops have to start doing. An earlier tourist campaign by Red Tettemer included their name in the credits. Small move to test the waters perhaps.