- Someone says this video of a drunk dude attempting to get his flip flops on is a branded viral video. We think it's just a video of a drunk dude attempting get his flip flops on.
- Out of the top ten "best internship" companies, two are agencies: Mullen and Crispin Porter + Bogusky. See the list at InternshipKing.
- CandyStand is out with a new game for Trident Gum. It's all about gm stacking.
- Oink Ink has announced Call or Entries for its 13th Annual Dead Radio Contest which honors the best radio ads which were never produced. Get details here.
- "You have to see these awesome football skills. They will blow you away." Hey, we're just passing along the seeder's message.
- Who knew buying a lottery ticket could be so much fun? In Washington, it seems, a lot.
- Here's a really, really lame spoof of the Old Spice I'm on a Horse commercial.
Get Dressed Boys!
As if it were something new, Young & Rubicam Chief Creative Officer Tony Granger tells us, "This is a new approach to our business that we are excited to explore as an agency. Our ultimate goal is create entertaining content with broad national appeal, but with special appeal to the target prospects of an individual client."
Um, Tony. This isn't new. It's called a soap opera. You're just doing it with phones.
Distributed by Fox Sports Net, Head to Head, created and produced by Young & Rubicam and underwritten by Cellular South, will follow two Mississippi football teams on their way through the 2009 season. The 12-episode series will debit today, April 12.
So Humungo has been born. You see Plaid was Plaid. Then is was acquired by Source Marketing and it became huge...uh...Humungo. Now it's part of MDC. So to see just how much, if at all, people in the industry noticed or even cared about the acquisition, Humungo's Darryl Orht asked Scott Monty, Alex Bogusy and (well, tried to) Ashton Kutcher what they though.
- Speeding tickets suck. Here's a fun way to re-imagine the whole thing into a game that can make you money.
- Macy's recruits Martha Stewart to give fashion tips to a bunch of slobs.
- Bojangle's Restaurant has selected Boone Oakley as its new agency of record.
- Sony tours the world in 80 seconds.
The Halo Group's Steve Ratti tells us, "Rumor has it I just sent this video to over 2500 CMOs. Did it work? Not sure yet but I did get 70 "out of the office" automated email responses so far."
His video illustrates the idiocy spewed from the mouths of multiple practice areas within an agency and how, one assumes, a singular voice would be a much better approach. The message is far from new but we can't help but giggle a bit at each of the talking heads' stream of bullshit.
- On March 25, 2010, Fallon Worldwide cofounder and chairman emeritus, Pat Fallon, will be inducted into the prestigious American Advertising Federation (AAF) Hall of Fame.
- "The Real Men and Women of Madison Avenue," an exhibit that celebrates the contributions made to advertising and popular culture by the real stars of Madison Avenue, will travel to Chicago for its first public showing outside of New York City. It opens at The Congress Gallery at 33 E. Congress, 1st Floor Gallery in Chicago on April 7, 2010 and will run until the end of the month.
After reading a post on AgencySpy entitled Mullen's CCO Promotes Crowdsourcing in AdWeek Opine which commented on Edward Boches participation in a gathering of 30 agency folks at SXSW, I commented to share my thoughts. Here's what I wrote (with some additions):
In an ideal world, this scenario (crowdsourcing-ish cloud creative) could and would work. In today's world, it's not so clear cut. The changes needed to make this model work go so drastically against current agency models that this sort of change, in my opinion, can only come with generational change.
Six months ago, two dudes from Twenty Three Engagement Marketing created a Facebook fan page using Alex Bogusky's name. They then created a ransom video offering to hand over the fan page if Bogusky would buy one share of the company for $1. yesterday, Bogusky bit and tweeted he'd agree to the offer.
The agency, which bills itself as being "six months old and ready to conquer the world," is drawing up an agreement which will inure Bogusky has no "creative superiority" over the shop. Hmm. As if he'd actually care but, hey, the dudes might as well cover their asses while they can.
File under stupidity.
You know those OnStar commercial that are based on actual customer calls? Boring right? Aside from a few really famous customer service calls where the callers freak out, most calls are just plain boring. So if a brand is going to highlight them in a campaign, they kinda need a little help to maintain interest.
This new Zappos commercial from Mullen accomplishes this with a simple customer service call re-enacted by puppets.
The ceaseless parades (charades?) agencies embark upon to differentiate themselves from one another often present us with quirky approaches. One agency, Honest & Smile decided "people aren't targets, they are stories."
So they created a song. As their website. Well, technically, it's a video with a song in it but we won't quibble.
So why did the agency decide to name itself Honest & Smile? Because it believes "people expect brands to be honest and smile." Wow. Heavy stuff.