The Halo Group's Steve Ratti tells us, "Rumor has it I just sent this video to over 2500 CMOs. Did it work? Not sure yet but I did get 70 "out of the office" automated email responses so far."
His video illustrates the idiocy spewed from the mouths of multiple practice areas within an agency and how, one assumes, a singular voice would be a much better approach. The message is far from new but we can't help but giggle a bit at each of the talking heads' stream of bullshit.
- On March 25, 2010, Fallon Worldwide cofounder and chairman emeritus, Pat Fallon, will be inducted into the prestigious American Advertising Federation (AAF) Hall of Fame.
- "The Real Men and Women of Madison Avenue," an exhibit that celebrates the contributions made to advertising and popular culture by the real stars of Madison Avenue, will travel to Chicago for its first public showing outside of New York City. It opens at The Congress Gallery at 33 E. Congress, 1st Floor Gallery in Chicago on April 7, 2010 and will run until the end of the month.
After reading a post on AgencySpy entitled Mullen's CCO Promotes Crowdsourcing in AdWeek Opine which commented on Edward Boches participation in a gathering of 30 agency folks at SXSW, I commented to share my thoughts. Here's what I wrote (with some additions):
In an ideal world, this scenario (crowdsourcing-ish cloud creative) could and would work. In today's world, it's not so clear cut. The changes needed to make this model work go so drastically against current agency models that this sort of change, in my opinion, can only come with generational change.
Six months ago, two dudes from Twenty Three Engagement Marketing created a Facebook fan page using Alex Bogusky's name. They then created a ransom video offering to hand over the fan page if Bogusky would buy one share of the company for $1. yesterday, Bogusky bit and tweeted he'd agree to the offer.
The agency, which bills itself as being "six months old and ready to conquer the world," is drawing up an agreement which will inure Bogusky has no "creative superiority" over the shop. Hmm. As if he'd actually care but, hey, the dudes might as well cover their asses while they can.
File under stupidity.
You know those OnStar commercial that are based on actual customer calls? Boring right? Aside from a few really famous customer service calls where the callers freak out, most calls are just plain boring. So if a brand is going to highlight them in a campaign, they kinda need a little help to maintain interest.
This new Zappos commercial from Mullen accomplishes this with a simple customer service call re-enacted by puppets.
The ceaseless parades (charades?) agencies embark upon to differentiate themselves from one another often present us with quirky approaches. One agency, Honest & Smile decided "people aren't targets, they are stories."
So they created a song. As their website. Well, technically, it's a video with a song in it but we won't quibble.
So why did the agency decide to name itself Honest & Smile? Because it believes "people expect brands to be honest and smile." Wow. Heavy stuff.
- PETA has latched on the to the Tier Woods saga with a billboard telling us too much sex can be a bad thing.
- Why do we still care about anything Donny Deutsch has to say?
- Want to hire some interns? Olson has an interesting way of doing it.
- If you're crossing the Canadian border, make sure you wear the right clothes.
- Like staring at women in lingerie? Then you'll love the latest from Wonderbra.
- ISO 9000 accreditation increased a Rochester New York's creative output. Who knew a decidely manufacturing-centric accreditation could do such a thing?
- DIxie Bones is going social. It's new "social" site launches March 1. Before March 1, that URL displays an old website and the new may be viewed, temporarily, here. The Republik created.
At one time or another, we've all been in a hurry to make a flight to an important new business presentation. We've fought traffic. We've nerve-rackingly stood over the printer waiting for the last copy of the proposal to print out. We've berated colleagues for not grabbing the right equipment. We've grabbed the wrong brief case. We've insulted the interns.
But not many of us have done what Mullen Creative Director Tim Vaccarino did this morning on his way into the office before heading to Logan to catch his flight.
- While the dude probably has an incredibly string piece of mettle running up his pant leg, this levitation stunt by Dutch magician Ramana for KLM is impressive. No matter how he does it, it's gotta take a certain amount of stamina.
- Saatchi & Saatchi wants Toyota to stop advertising until its current recall drama has subsided. Toyota isn't listening and will continue to advertise.
- So here's a :30 Pedigree commercial extended to 1:50 because the whole thing is in slow motion. It's kinda beautiful. Much more so than normal speed. Then again, that's what the slo-mo cheat offers.
- Guys, want to learn how to be an alpha male and get what you want out of life? Even your best friend's girlfriend? Les Singer has the answer.
Now here's the oldest tactic in the book: capitalizing on the new found fame of a former employee. With a shameless bluntness we've come to love, Cleveland-based agency Brokaw is begging us to hype their Olympic vitaminwater work by touting the fact Erik Proulx of Lemonade Movie fame used to work for the agency.
They want us to make mention so they can tweet Erik, saying, "See, you could work on vitaminwater . . . if you just come back to the Mistake on the Lake. Please. Please. Pretty Please, Proulx."
Mistake on the Lake. Gotta love an agency that pokes fun of the fact it's not a household name and not in a major city.
Anyway, here's your mention, Brokaw. And it sounds like there's a job waiting for you, Erik.