You know those OnStar commercial that are based on actual customer calls? Boring right? Aside from a few really famous customer service calls where the callers freak out, most calls are just plain boring. So if a brand is going to highlight them in a campaign, they kinda need a little help to maintain interest.
This new Zappos commercial from Mullen accomplishes this with a simple customer service call re-enacted by puppets.
The ceaseless parades (charades?) agencies embark upon to differentiate themselves from one another often present us with quirky approaches. One agency, Honest & Smile decided "people aren't targets, they are stories."
So they created a song. As their website. Well, technically, it's a video with a song in it but we won't quibble.
So why did the agency decide to name itself Honest & Smile? Because it believes "people expect brands to be honest and smile." Wow. Heavy stuff.
- PETA has latched on the to the Tier Woods saga with a billboard telling us too much sex can be a bad thing.
- Why do we still care about anything Donny Deutsch has to say?
- Want to hire some interns? Olson has an interesting way of doing it.
- If you're crossing the Canadian border, make sure you wear the right clothes.
- Like staring at women in lingerie? Then you'll love the latest from Wonderbra.
- ISO 9000 accreditation increased a Rochester New York's creative output. Who knew a decidely manufacturing-centric accreditation could do such a thing?
- DIxie Bones is going social. It's new "social" site launches March 1. Before March 1, that URL displays an old website and the new may be viewed, temporarily, here. The Republik created.
At one time or another, we've all been in a hurry to make a flight to an important new business presentation. We've fought traffic. We've nerve-rackingly stood over the printer waiting for the last copy of the proposal to print out. We've berated colleagues for not grabbing the right equipment. We've grabbed the wrong brief case. We've insulted the interns.
But not many of us have done what Mullen Creative Director Tim Vaccarino did this morning on his way into the office before heading to Logan to catch his flight.
- While the dude probably has an incredibly string piece of mettle running up his pant leg, this levitation stunt by Dutch magician Ramana for KLM is impressive. No matter how he does it, it's gotta take a certain amount of stamina.
- Saatchi & Saatchi wants Toyota to stop advertising until its current recall drama has subsided. Toyota isn't listening and will continue to advertise.
- So here's a :30 Pedigree commercial extended to 1:50 because the whole thing is in slow motion. It's kinda beautiful. Much more so than normal speed. Then again, that's what the slo-mo cheat offers.
- Guys, want to learn how to be an alpha male and get what you want out of life? Even your best friend's girlfriend? Les Singer has the answer.
Now here's the oldest tactic in the book: capitalizing on the new found fame of a former employee. With a shameless bluntness we've come to love, Cleveland-based agency Brokaw is begging us to hype their Olympic vitaminwater work by touting the fact Erik Proulx of Lemonade Movie fame used to work for the agency.
They want us to make mention so they can tweet Erik, saying, "See, you could work on vitaminwater . . . if you just come back to the Mistake on the Lake. Please. Please. Pretty Please, Proulx."
Mistake on the Lake. Gotta love an agency that pokes fun of the fact it's not a household name and not in a major city.
Anyway, here's your mention, Brokaw. And it sounds like there's a job waiting for you, Erik.
So yea. Another copycat accusation. As malicious as these things can be, most of the time, they are pure coincidence. Most people aren't stupid enough to blatantly rip of another's work. Well, at least we like to hope that's the case.
Anyway, the current copycat of the month is, allegedly, Weiden + Kennedy which has been accused of copying a 2002 Israeli Yotvata milk commercial created by Young and Rubicam. The ad in question is W+K's Sleepwalker ad for Coke.
For its part, Weiden + Kennedy said, "When we created the Coca-Cola 'Sleepwalker' commercial we and our agency were unaware of this other ad," Coca-Cola representative Susan Stribling wrote in an email. "Now that we've seen the ad, we think both commercials are equally entertaining. While the two share a few common elements, any similarities are coincidental and unintended."
- Using its Facebook fan page with a membership of 3.7 million, Skittles' "Valentine the Rainbow" lets users create a digital valentine for an unsuspecting, hand-picked meter maid, one of the most hated professions in the country and one that deserves some sweet lovin'.
- Registration for Advertising Week 2010 has opened.
- Yea, yea, yea, That Belgian advertising agency strike.
- Check out The Incredibly Boring Web Content Challenge from Captains of Industry. Enter your submission for the most mind numbing product descriptions.
So social media is all the rage. Consumers are all over it. Marketers are all over it. And it's changing the way people and marketers communicate with each other and amongst themselves. Baltimore-based Carton Donofrio Partners wants to leverage this and has launched StopTheAdness, an "online laboratory where industry and consumers can collaborate on a new social contract for advertising."
On the site advertisers and publishers can sign a pledge that promises to help make advertising better by adhering to some practices and abandoning others. Consumers can post examples of "adness" (bad ads) and they can opt to play a key role in contributing to the future of media.
Want to help a brother out. Check out The Neighborhood Project from the Brooklyn Brothers who, by the way, aren't brothers nor from Brooklyn. They're actually from London. Go figure. In any event, it's an effort to recruit talent. If you have talent, you might want to take a look.