So social media is all the rage. Consumers are all over it. Marketers are all over it. And it's changing the way people and marketers communicate with each other and amongst themselves. Baltimore-based Carton Donofrio Partners wants to leverage this and has launched StopTheAdness, an "online laboratory where industry and consumers can collaborate on a new social contract for advertising."
On the site advertisers and publishers can sign a pledge that promises to help make advertising better by adhering to some practices and abandoning others. Consumers can post examples of "adness" (bad ads) and they can opt to play a key role in contributing to the future of media.
Want to help a brother out. Check out The Neighborhood Project from the Brooklyn Brothers who, by the way, aren't brothers nor from Brooklyn. They're actually from London. Go figure. In any event, it's an effort to recruit talent. If you have talent, you might want to take a look.
Austin-based branded community provider Powered has, along with Portland-based StepChange and New York-based Drillteam, aquired Joe Jaffe's social media agency crayon. Jaffe describes the new corporate entity as "the first full-service social media agency with scale.
On his blog, crayon Partner Greg Verdino who will take on the role of vice president, strategy & solutions, wrote of the acquisition, "Together, we can offer everything a CMO needs in order navigate the world of social media and effectively integrating all things social into an overall marketing strategy -- beginning with strategic planning, running through service delivery and execution, capped with a surefire commitment to delivering measurable results, and supported by a program-proven set of technology platforms."
So Firstborn is on the hunt for interns. They've created a video, shot from the perspective of a prospective intern, which takes us through the creative process for Mustang as the agency "takes it to the next level" in preparation for a client presentation.
Yawn. Derivative. Overly hip.
OK so it's not that bad, it's purposefully derivative and we do love the hot account executive.
So Mother decides to give away $10,000 as a Christmas gift this year. Rather than spreading it across several clients and charities, the agency cooked up a promotion that resulted in a fake email spam that offered the money to the first person who responded with their bank account information. One person actually did.
Mother then traveled to the office of one Theo Delaney and handed the man the $10,000. In a humorous twist, Delaney turned around and gave the money to the Nigerian charity Forward Nigeria. The knowing reaction of the Nigerian woman is priceless.
- Got a holiday wish? JWT wants it.
- Want so sexy Twitter analytics? Here's yet another tool for you to drool over. Check out Colle+McVoy's Squawq.
- Are you a Tree Hugger? Then you'll love this. Send a Christmas/Holiday eCard to as many people as you want - and the cost to you is nothing. For each card that's sent, Tesco will donate 5p to the Woodland Trust with the ultimate aim of planting 300 trees!
- TuB Gin, the bootlegger-themed premium gin created and distributed by Philly-based indie creative shop Red Tettemer and Colorado-based Peach Tree Distillery, has announced The TuB Gin Film Shoot Out.
Elf Yourself! Elf Yourself! Elf Yourself! Sick of the annual OfficeMax insanity? Then you'll love this little game from Studio Tiga called Santa's Snowglobe. You get to pummel the elves with a snowstorm, shake them silly or have a reindeer kick the crap out of them. Glee.
When someone writes, "this new site has to be experienced rather than explained," our first reaction is, whatever, dude...it can't possibly be any better than all the other sites that get sent in with the same commentary. But this one from Denver-based Factory Labs is a bit different. And, you do have to experience it to get it. Don't expect to arrive and find the standard portfolio or anything.This is all about (oh God, are we going to say it?) experiential marketing.
Looking for that perfect Christmas gift for someone special? Something they will treasure for the rest of their life? A gift so special it will just ooze with love and adoration? This isn't it.
This is the sort of gift you'd give your co-worker to get a "Dude, that's disgusting!" Or make the cute intern scream like she's watching a Saw movie.
Yes, thanks to Nail, this little piece of Christmas will keep you in the spirit year round. That or a cause group will label you disrespectful of "little people" with deformities.
Each year advertising agencies unleash their creative resources to create the annual holiday card. or some, it's a chance to spread one's creative wings. For others, it's a quagmire of over-engineering, political correctness gone mad, analysis paralysis and a waste of time. Boston's Duffy & Shanley, instead of creating a card, has chosen to share their holiday card creative process with us. We're sure you'll all agree their process is quite similar to your own.