Spec work with brand logos goes without saying. Everyone does it. Cisco Systems however didn't appreciate the recent Re:Birth Films' Creation Begins campaign and asked the shop to remove its logo from the work. (Clip below.) While you might sympathize with any shop that's just trying to build its portfolio/reel and gets caught like this, it's no longer enough to say well, it was only a spec campaign on our site, especially if they have licensing arrangements in place with agencies re: copyrighted material (songs, specific actors, etc.)
Well, you never heard of Danish agency We Love People until now but they've done one thing nobody in the industry has that we know of: Run a TV spot for themselves on national TV. Desperate move or why didn't I think of that headslap? It's not that the spot is memorable (below). At most, it's thoroughly generic, safe and disposable, like the majority of consumer advertising here. But it is notable for the self-promo move, something that raises another issue with the industry here.
How long before American shops start advertising themselves that directly? The unwritten rule is/was that the work you do is your calling card. No agency would've left any type of signature on the work. But, times be changing and all, and maybe this is what small - mid shops have to start doing. An earlier tourist campaign by Red Tettemer included their name in the credits. Small move to test the waters perhaps.
- Twitter's new It Guy: "Tennessee is nice. The first time I vomited was in tennessee, I think." The author -- allegedly a 28-year-old loafer just writing down whatever his 73-year-old dad says -- won over 40,000 followers since yesterday. We smell a deeper story.
- ABSOLUT toasts Boston.
- Fan tribute to Two Weeks by Grizzly Bear. It's like falling down a magic CG-woven rabbit hole. See official music video.
- Outcast changes gears.
- Ouch. We will never text-and-steer again.
- WPP revenue numbers, accompanied by potshots of William Shatner, because that's the way real men read charts.
- Microsoft bleaches for the Polish...?
- "The hottest ads on the planet!" Ivan of CreativeBits contemplates the Eternal Mystery: whether sex in advertising sells.
- Candystand leaps aboard Facebook Connect.
- After hurting Toronto's feelings, DraftFCB Coors billboards get pulled.
- TimeOut NY wantsta hook up. Dolla make ya holla? Yeah, baby, yeah.
- More premium Twitter account talk. Some features already in pilot-mode.
- 4Chan attacks the Facebook Christians.
- tweetzi -- another Twitter search site. Results toggling features are pretty saucy though if your eyes ever manage to adjust to thick-ass Courier.
- Need a date? Mad Men need not apply.
- KFC wants you to Go f... fry yourself.
- More real fake designer bag bargains.
- Naked Netflix.
Only in the advertising business can the lowly function of internship be passed off as semi-glorious. Well, either that or these Crispin Porter + Bogusky interns are the best out there. After all, how many interns go to the trouble of created a four minute video to rap about how great (bad) it is to work at an agency? Can't count to five, yet? Right.
We like the effort. Our favorite line in the song? "Hey girl jump on my intertia and I'll give you a ride." Yup. Even in an intern video there's sexual overtones. Well, this is advertising, right?
- Some insurance companies will do anything to avoid paying a claim,
- I guess if you like Paulie and Dawn, you'll like this video.
- Ten Portland ad agencies are pooling resources and sharing talent to launch the second year of the ground-breaking COLABORATORY internship.
- Into mobile media? Here's and insider's guide to planning and buying mobile media
- Be very wary of the kid who's mastered the art of turning important body parts into Fruit by the Foot.
- Yawn. American Legacy is still recruiting people to work for big tobacco companies.
- We have Charter Communications to internet access but we haven't transformed from an idiot to an employee of the month. Hmm.
- Mullen Creative Director Edward Boches outlines the seven thing Alex Bogusky should blog about.
- So what do you do when you're worried your movie won't be a hit? You pay a high school girl $1,800 to say she loves some guy she doesn't even like during her graduation speech.
- We got this box in the mail too. Didn't write about it at the time. Probably should have. Not a bad stunt.
- When your office building's revolving door doesn't work, don't call maintenance. Call the agency that created the marketing stunt.
- Boys "play war" in Matchbox campiagn. One dad isn't too pleased with the inappropriateness of it all.
- The Red Bull promotional display box. Pretty sweet.
- The top ten crudest headlines that prove you're a no-talent hack.
_ Agency Cherry and Cake created a video tribute to Michael Jackson to the tune of Thriller. Yup. Leave it to an agency to ride a meme.
Recently, 110 employees of El Segundo-based David&Goliath headed to the rooftop of their building to shoot an ad for their new Brave house ad campaign. All went well until three police cars appeared with officers telling the agency to shut down the shoot immediately.
It seems the multiple flashes and smoke effects were interfering with LAX air traffic control. The agency co-operated and shut down immediately. But not before getting enough shots to make this promotional ad for the agency.
Luckily, that head didn't come from one of the police officers.