Looking for that perfect Christmas gift for someone special? Something they will treasure for the rest of their life? A gift so special it will just ooze with love and adoration? This isn't it.
This is the sort of gift you'd give your co-worker to get a "Dude, that's disgusting!" Or make the cute intern scream like she's watching a Saw movie.
Yes, thanks to Nail, this little piece of Christmas will keep you in the spirit year round. That or a cause group will label you disrespectful of "little people" with deformities.
Each year advertising agencies unleash their creative resources to create the annual holiday card. or some, it's a chance to spread one's creative wings. For others, it's a quagmire of over-engineering, political correctness gone mad, analysis paralysis and a waste of time. Boston's Duffy & Shanley, instead of creating a card, has chosen to share their holiday card creative process with us. We're sure you'll all agree their process is quite similar to your own.
In a Goodby, Silverstein & Partners holiday video, Jeff Goodby goes up against a young employee in a battle of old versus new.
Some choice phrases:
Goodby: "Every joke you write ends in a fart."
Young: "Your pony tail belongs back in Woodstock."
Love the ending.
AdFreak says this holiday greeting video from Publicis London in which staffers lip synch I Gotta Feeling by the Black Eyed Peas is cringe-worthy. We'd agree. But hey, it's the song du jour and at least it's not as bad as that video from that agency in India (or was it Span?) we can't seem to locate right now
So the singing head thing has been done before by agencies but this one is kind of fun. After listening to the agency sing a Christmas carol, you get to choose your own selection and use your keyboard to make the singing heads do their business.
This little holiday time waster comes to us from Archibald Ingall Stretton in London. Have fun.
In the "it's been done to death" category comes this holiday season card from Denver-based Cultivator Advertising & Design. Tired as Mad Men themed efforts have become, it's interesting to note the house in which the photoshoot took place - Cultivator Creative Director Monte Mead - is permanently tricked out Mad Men style. That's how the dude lives 24/7/365.
- And now that fashion brands are involved, we've relabeled the flashmob FlashWalk.
- Want to be Phamous in Vegas? Oops, that's another casino's thing. Anyway, Mandalay Bay has launched the Untamed Adventure Contest. Facebook. Untamed moments. Compromising positions. Pictures. Prizes.
- Dear PR people: Don't lie. You don't want to "gauge my interest." You want me to give you press. There's no need for code words.
- Please Hire Us. Crispin Porter + Bogusky interns beg for jobs. Complete with retro flashing logo.
- If you somehow missed it during the Victoria's Secret Fashion Show, here's the :90 Michael Bay-directed commercial for your viewing pleasure.
Don't you love political correctness? Not only does it cause a simple commercial about the ill effects of bathroom cleaning products on your skin to be wildly misinterpreted but is also causes agencies to create holiday cards designed to avoid out-of-left-field cause group attacks over holiday season terminology.
Concerto Marketing Group thinks it has the answer.
South Korean holding company Chiel Worldwide has taken a majority stake in The Barbarian Group, the Boston-based digital shop first known for its work on Subservient Chicken and, most recently, its augmented reality issue of Esquire. The agency will move its headquarters to its New York Office and agency heads, CEO Benjamin Palmer, COO Rick Webb and Chief Experience Officer (please, guys) Keith Butters will remain in charge of the shop.
We love Barbarian Group. The agency began with $500 in Palmer's apartment in 2001 and has grown quickly to a digital powerhouse. It's nice to see the agency succeed and get acquired by an entity a bit more interesting than the usual American suspects. Congrats, guys.
"The campaign features three 30-second television spots that use the element of surprise to build excitement for the new Minnesota Millionaire Raffle game Each spot features a game-show-like host who wheels a large raffle drum into busy locales where unsuspecting patrons are encouraged to play an instant raffle. The spots are built on genuine reactions as people go from shocked and reluctant to actively participating and cheering"
Now that's some well-written PR copy. And we didn't have to go digging through a collection of attachments or ridiculously worded releases to find the nugget of information. Thank you, Colle+McVoy.
Now on to the campaign. Generally, we're not a fan of marketing stunts that involve random appearances in unlikely places. After all, if we're shopping, we're shopping. If we're eating, we're eating. Then again, you can't do stunt marketing (or most any kind for that matter...yes, we love you inbound marketing) without a little bit of interruption. So we can't complain much about this campaign.
The campaign also includes print, radio, outdoor, transit and mall. You can view the three spots here, here and here.