This year was the first year Cannes recognized PR's role in getting a brand message across, so PR people just about creamed themselves getting here. Even Hill & Knowlton couldn't help but say something smug about it before passing the mic to Biz Stone this afternoon.
Yeah, you guys are in the door, woo woo.
We're not gonna sit out and type the full list of trophy bait; that's what the Cannes Lions awards subsite is for. But here are the Grand Prix winners in all three categories, and a few nice PR Lion winners, too.
For PROMO: "Yubari" for Yubari Resort (Japan), by Beacon Communications/Tokyo.
I didn't really understand the beauty of this campaign until it was explained to me in full. Apparently Yubari used to be a miner town, and when the mines closed and all the miners left, the city was hurting for cash.
Beacon was enlisted to address the problem. In its research of Yubari it discovered something compelling: that its inhabitants do not divorce. Ever. For whatever reason, probably having to do with that it was damn-near deserted, marriages there maintain a 100% success rate.
Silver bullet in tow, Beacon immediately positioned Yubari as the place to insure your happily ever after. The campaign was ridiculously successful in the first year, with newlyweds angling from far and wide to visit. And that's how a small minor town became Japan's City of Love.
For DIRECT and PR: "Best Job in the World" for Tourism Queensland (Australia), by Cumminsnitro. Well-deserved -- this was truly ambitious work from an agency that was hardly on the radar before this year.
So there you have it. Now see below for some nice PR Lion notables.
Just wanted to do a quick update before Cannes consumes me and I lose my will to blog while sober.
Arrived yesterday: five-hour train ride from Gare de Lyon to the Cannes station, which appears to be dead-center of nowhere. You can immediately tell who came from the city because we're all still in coats, looking grimy and sordid.
Productivity isn't always about the next "Got Milk?". To get creatives elbow-deep in their local community soup kitchens, Cossette/New York produced the a clever little intro for Agencies in Action's website.
It tackles the upcoming Cannes Lions debauchery head-on, kind of uglifies the whole thing, and wraps up with the tagline in that leads this article.
Go do good, guys, in addition to all the other good things you do anyway.
Last night Mullen welcomed clients and friends to its new digs at 40 Broad Street. For forty years, the agency was housed in a really sweet mansion (well, two. one burned down but that's another story) North of the city but felt it was time to leave the woods and become a city dweller.
At the gathering were many Mullen folk including CEO Joe Grimaldi, Chief Creative Officer Edward Boches, Director of Account Service Alex Leikikh. Also in attendance were Boston Ad Club President Kathy Kiely, a&g CEO (and newly appointed Boston Ad Club Chairman of the Board Andrew Graff, Freelancer Vashti Brotherhood and many others.
- Recapping Dos Equis' Most Interesting Man in the World.
- JWT could use Nestle copywriter.
- Lady Parts. Auto services.
- VW tweetnalysis.
- Disney, Asus partner on kiddie Netpal comps. (Via @FredCavazza.)
- UNIQLO calendar.
You've heard these all before, right? "I can't think of one time when the account person made one positive difference in the work or on the account," "So, how does it feel to be an order taker?", "The only time I need an account person is when the lunch bill comes," "Can we please just give him what he wants?", "The client will never approve that idea," "The client wants the logo bigger" and the current classic, "We need something that'll go viral."
Yes. Destructive Comments. Courtesy of Cranial Garage which even went to the trouble of putting together a fight song video pitting creative against account management and to ask the industry to contribute to its list of Destructive Comments.
Have at it. We know you've got some good ones.
To drum up some biz-nass in its home state Kansas, the Russell Agency cobbled together this low-budget spot called "Bob's Mops." In it, a desperate business owner dons a saucy gorilla suit and dances on the street for would-be mop clients, ultimately scaring most innocent bystanders away.
We like gorillas that dance; more importantly, we like agencies that are trying to reach out to their communities, particularly small businesses, which need all the creative help they can get. Ya just don't see enough of that.
Seriously? We thought we'd never have to say this again. Really, we did. After Agency.com's Subway video debacle, we hoped an important lesson was learned by ad agencies in the business. Apparently not so we'll say it again:
"Attention ad agencies. Don't DON'T. DO NOT DO THIS. Do not create a video where you publicly masturbate, backslap and attempt to hipify yourself with viral goodness in front of the industry all in the name of cool factor and winning new business."
And do not ever compare your work (before it's even had a chance) to classics by telling us "It's right up there (in my opinion) with 'Truth in Advertising' and 'When I grow up I want to be in advertising.' Doing so just sets you up for failure.
In some sort of Mean Girls meets Teen Witch Meets Twenty-Something Ad Hotties, we have Chiat High. Yes, it's exactly what it sounds like; a bunch of primadonnas, a jock, a wimp, a collection of geeks and a love story with a happy ending. Yea, it's the high school cafeteria known as Chiat.
And you know what? This is the best representation of ad agency life we've seen in a long time. The primadonna's (account managers) prance with self-importance, the jocks (creatives) think they're better than everyone else, the tools (media) actually have heart but are afraid to express it and the nerds (traffic) get run over...over and over again.
Oh yes, some think this is yet another step down for a once great ad agency but we think someone's finally got agency life right.
And at Chiat, the lowly media planner scores with the hot AE. And there's absolutely nothing wrong with that at all.
Perhaps because they were sick and tired of being confused with a worldwide sandwich conglomerate, Philadelphia-based Gyro Worldwide is changing their name to...Quaker City Mercantile? Wait, what? Gyro/QCM is an ad agency right? So now they're shedding their sub shop image for...some kind of cereal-focused trading exchange?
People! We're in the marketing business, right? We're supposed to make it easy for people to know what brands are, what they stand for and what they do. Right? Right?
But maybe that's old school thinking because Gyro/QCM doesn't really want to be clearly defined as a traditional ad agency, rather, "a company that aims to produce much more than advertising." And that will do so by "drawing on Philadelphia's heritage...to recapture Philadelphia's mighty industrial past and weave a new version of this greatness into its future."
Wait, what? Now we're "weaving greatness?" WTF does that mean?
We give up.