They May Not Smile; But Ask Nicely, and You'll Get a Pirhouette

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Heh. This is clever. For the New Directors Showcase at Cannes, Saatchi & Saatchi released a video in which some ordinary guy barks marching orders at the Buckingham Palace Guard -- and, amazingly, they obey, even when he asks them to do little leaps, jump on each other's backs, dance to reggae and "RIDE 'IM LIKE SEABISCUIT!"

At this point the stunned crowd gets the sense that this is a stunt, and there is much cheering and carrying-on.

Let's hope this wasn't an intern's stolen idea. In any event, if the New Director's Showcase is something you dig, hurry up and enter here.

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by Angela Natividad    Jun-10-09    
Topic: Agencies, Events, Industry Events, Promotions, Video



24DP Hawks Online Video Skillz Off on eBay

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Ripping a sheet outta the playbooks of CP+B, Pourquoi tu cours, Rocketboom (which sold inventory, not creative power), and possibly this guy, 24DP is is using eBay to auction off its award-winning director services.

Bids have exceeded $2225.00, which makes this a success in our book, and there are still 5 days and 4 hours left on the clock. Make the Logo Bigger also encourages labor-whoring skeptics to "view it from the POV that it's a one-time deal to get them on the radar of more agencies and anyone needing viral/spot/video help."

And of course the shipping's free.

Keep track of what happens -- without having to keep visiting eBay -- by following 24DP on Twitter.

by Angela Natividad    Jun-10-09    
Topic: Agencies, Online, Promotions



Whopper Freakout Wins BK, CP+B a Grand Effie

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Last night at the Effies, Crispin Porter + Bogusky was recognized for "Whopper Freakout," the incendiary stunt work it did for Burger King in '07.

"Burger King won the Grand Effie convincingly due to their boldness and creativity across multiple media platforms, delivering real cultural relevance and above all, outstanding business results," gushed Chairman Carl Johnson of the Effie Worldwide Board of Directors/Co-Founder, Anomaly.

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by Angela Natividad    Jun- 4-09    
Topic: Agencies, Brands, Campaigns, Industry Events



Asa Bailey and Cream Make Naughty with Saatchi

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Asa Bailey and Cream Recruitment tag-teamed to poach a bit of business -- and maybe some creatives, too -- from their new London neighbour: Saatchi & Saatchi.

The pair pretended to "hack" the Saatchi site (its actual site is located at saatchi.co.uk: SaatchiandSaatchi.co.uk sports subversive scribbles and a video that lends unattractive insight on the big agency's goings-on: how it crushes the dreams of earnest creatives, etc. The video's end promotes Cream Recruitment, but the lower left-hand corner features also subtle pluggery for Asa Bailey Viral Advertising.

Cold, man, cold. Though to be fair, any agency that thought this was socially acceptable behaviour was just begging to have their interns snatched.

by Angela Natividad    Jun- 3-09    
Topic: Agencies, Online, Promotions



BooneOakley's New Site is a YouTube Video!

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Agency websites: the ultimate canvases.

We were pretty impressed by Modernista's attempt to embrace the stripped-down future of client relations, but BooneOakley's new website made us grin wryly and raise a glass.

Yeah, that's a YouTube video. The buttons in the video are clickable, and a timeline across the X axis lets you leap to whatever section you want to see first: "Featured work," "About Us" and "Billy" -- the story of a mild-mannered marketing director, who dies.

The work is joyful, the animation crappy and the humour shameless. We were like, here's an agency that's not concerned abut being the future; it's the present, and it's not afraid of embracing all its possibilities.

It's also not afraid to put a bullet in somebody's head shortly after he's been axed.

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by Angela Natividad    Jun- 2-09    
Topic: Agencies, Best, Trends and Culture, Video



Mullen Heads For Bright Lights, Big City

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Today, Mullen is celebrating its relocation to Boston. The agency has left behind it's posh mansion in the suburbs and opted to do the high (low) rise thing in the city. I've seen the agency's offices in the mansion. Very sweet. I can't wait to see the new digs in Boston and I'll be making a trip to do so in the next week or two.

You can check out all the move goodness on the agency's new website. Agency client New England Aquarium is sending over a penguin to greet the employees and Boston's Mayor Menino was on hand to cut the ribbon.

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by Steve Hall    Jun- 1-09    
Topic: Agencies



Gawker Bleeds, Oxfam Goes to Cannes, FarFar Lion Found

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- Chicago's O'Hare airport has a new website! (Some people think this sort of thing is important. Who are we to judge? Oh wait, that's our job)

- Yawn. Men dress up as women in Danica Patrick's new Boost Mobile Unwronged commercial.

- Soft drink\ company, The Feel Good Drinks Company, commissioned Loose Moose to turn a stop-frame animation created for them by one of their consumers into a national TV
campaign.

- smashLAB's Eric Karjaluoto thinks design has become commoditized but he has a solution

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by Steve Hall    May-26-09    
Topic: Agencies, Industry Events, Online, Opinion, Video



Only in Advertising Can Plaid Skirts Be Twisted Into Selling Point

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We've heard of Plaid Skirt Marketing before but we've never really thought much about the agency or its name. Much like Wexley School for Girls, it's a bit, well, not very typical as in, oh, Wieden + Kennedy or Crispin, Porter + Bogusy or just plain old Arnold.

The agency plays on what it calls the "duality of a plaid skirt." At this point we're thinking, "Oh no. They're not going to go there are they?" Well, they sort of do describing the plaid skirt thusly, "It's a seductive temptress. It's strict uniformity. It's an iconic fashion staple. It's even punk self-expression."

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by Steve Hall    May-20-09    
Topic: Agencies, Strange



CP+B Auctions Off Summer Interns.

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We didn't realize pimpin'* was legal in Colorado. But what we've found is if you dress your blatant whoring up like a fun, frothy "intern auction" and do it on eBay, local authorities will happily turn a blind eye.

The lucky bidder who wins Crispin Porter + Bogusky's auction are advised that their wares are "Pickup only." On the cheery up, all funds raised will actually go into paying said interns.

No full-frontal images are available; just ponderous shots of young lithe figures toiling over desks, contemplating whiteboards and self-consciously jamming under oversized headphones.

Recently, French agency Pourquoi tu cours also tried its hand at service-trafficking -- er, creative agency promotion -- via eBay.

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by Angela Natividad    May-18-09    
Topic: Agencies, Online, Promotions



Lee Clow Battles Gary Vaynerchuk For Future of Advertising

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Mullen Chief Creative Officer Edward Boches, with ten round, blow-by-blow coverage, pits two great marketing forces, Lee Clow against Gary Vaynerchuk, against one another in a battle of the past versus the future. Examining each contender's claim to fame, approach to marketing, book publishing efforts, awards, Google juice, Twitter followers and other qualities, the fight ends in a draw.

Regarding Twitter follwers, Boches writes, "Lee Clow: Zero. Lee Clow's Beard, 19. He's a legend; he doesn't need Twitter. Gary Vaynerchuk: 540,000. You can argue who cares, but round nine goes to Gary."

Regarding quotability, Boches writes, "Lee Clow: "We're not in the advertising business, we're in the media arts business. We're using all forms of media to tell a brand story-and the media is everything a brand does." Huh? Gary Vaynerchuk: "People are always talking about what you're doing now... To me, it's not what you're doing now, it's about where you're going." Round ten goes to Gary."

So which will it be? Good old-fashioned, time-tested advertising or this new-fangled social media shit?

by Steve Hall    May-14-09    
Topic: Agencies, Good, Strange, Trends and Culture








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