Mullen Chief Creative Officer Edward Boches, with ten round, blow-by-blow coverage, pits two great marketing forces, Lee Clow against Gary Vaynerchuk, against one another in a battle of the past versus the future. Examining each contender's claim to fame, approach to marketing, book publishing efforts, awards, Google juice, Twitter followers and other qualities, the fight ends in a draw.
Regarding Twitter follwers, Boches writes, "Lee Clow: Zero. Lee Clow's Beard, 19. He's a legend; he doesn't need Twitter. Gary Vaynerchuk: 540,000. You can argue who cares, but round nine goes to Gary."
Regarding quotability, Boches writes, "Lee Clow: "We're not in the advertising business, we're in the media arts business. We're using all forms of media to tell a brand story-and the media is everything a brand does." Huh? Gary Vaynerchuk: "People are always talking about what you're doing now... To me, it's not what you're doing now, it's about where you're going." Round ten goes to Gary."
So which will it be? Good old-fashioned, time-tested advertising or this new-fangled social media shit?
Surely, there are as many ad agency introductory pages as there are ad agencies but it's always nice to see old school horror movie tactics put to work. Especially for an agency that claims to make "bloody good video ads."
Is there anything more ganked than imagery of the Last Supper? We think not. So it is without surprise we received this ad for CementBloc, an ad agency....uh, sorry..."an independent community of creative agencies" which specialize in healthcare marketing.
The tie in to the Last Supper? CementBloc wants us to "have faith." Oh and they are hyping their new agency collective with a site called Year of the Creationist.
Oh and by the way, creativity is not a skill set - but a mind set. Seriously! It's true! CementBloc says so!
- 7 deadly sins of social media.
- The Tourism Bureau of Queensland bestows one Ben Southall with the best job in the world.
- Fingerpainting with Adidas.
- Invoke CEO tries dragging Zipcar into customer service 2.0. It's resisting.
- R/GA gets Agency of the Year at the 13th annual Webby Awards.
- El Pollo Loco vs KFC. Somebody fucking kill us.
- Something about the depths of hell.
- Happy mother's day from MomsRising.org.
- James Cooper is now Interactive Creative Director at Saatchi & Saatchi.
Wed the dreamy, slightly disengaged world of Rene Magritte to the youthful warped whimsy of Alice in Wonderland. Add a dash of Little Minx for contemporary production flair and a touch of the feminine. Shake well and lace in cotton candy.
What do you get? "Le Sens Propre," a short film by Blacklist's Cisma for Adobe's "Shortcut to Brilliant" Creative Suite 4 campaign. The work -- created using only Adobe products -- emits a strange fragility that guides wandering eyes from frame to frame on the thinnest of wispy white threads.
- Current.tv's TwitteRFP goes to...
- Chanel No. 5, the film. (Magically delicious. Also see behind-the-scenes action with Audrey Tautou and Jean-Pierre Jeunet.)
- McDonald's does YouTube/McCafe thing.
- For those that tweet from the toilet.
- Sears still sucks, but it's trying not to.
- "I'm sure you were going for 'Guy looks at all of your daily food choices' but this one screams restraining order."
Inspired by Burt Reynolds (how could you not be?), copywriter Lawson Clarke hopes baring his, uh, soul will compel iffy agencies to give him a shot.
We give you all that is Male Copywriter.
This was originally gonna go in a hastily-rendered link roundup but then we clicked on the URL, saw dude on the bearskin and lost ourselves in the patriotic waves of emotion that instantly bitchslaps you when you hear The Star-Spangled Banner. (Nice touch!)
More importantly, his work stands up. It's got that ironic, laugh-with-the-creative-behind-the-ad! vibe brands like Skittles are so into right now. The only thing that mildly wigged us out was when we clicked on the Progressive spot and got panned over to the TV perched over his crotch.
Last week Current.tv launched the first-ever TwitteRFP. That is, it's on the hunt for agencies. And instead of soliciting RFPs the old-fashioned way, it was all, "Post that ish on Twitter."
What's cool about this method is it put both large and small agencies on an equal playing field: that incessant stream-of-consciousness noisebox where we blow 3-4 of our good working hours per day.
- Finish the sentence: "Without advertising..." (LOL at "I'd have a savings account.")
- French agency Pourquoi tu cours (trans: "Why are you running?") is selling itself -- and its services -- via eBay and Facebook. The founder claims bids have exceeded 2,010 euros.
- Following fast in the footsteps of Volvo and Land Rover, Universal Studios will start incorporating live tweets in its rich media ads for certain films. Expect to see them in late June.
Amielle Lake is the CEO of Tagga, a Vancouver-based company that helps agencies add a strategic mobile component to their campaigns. (Think broad SMS efforts, mobile websites, etc).
The service -- currently live in Canada and the US -- includes reporting and dashboard management, and payment models are flexy.
We sat down yesterday to talk about Tagga in a video interview. As luck would have it, I ended up gleaning a lot more than I expected. Amielle tells this great story about Tagga's birth and the state of agencies at that time; it also turns out she worked in mining and knows French cheese like this. (*crosses fingers*)
Funny what you can find out when the pressure's on (ad:tech was ending, hence the skulky suited man in the BG) and you know your first take MUST be perfect (I don't know how to use my video editing software. But you probably guessed that).
Compulsive Twitterers can hit the Follow button at: @tagga and @amiellel.