Very sad news in adland this morning. The Martin Agency President Mike Hughes died Sunday at age 65 after a battle with lung cancer. He was diagnosed 16 years ago. Hughes, who joined The Martin Agency in 1978, was instrumental in transforming the agency from a local shop to an agency in the national spotlight.
Speaking to the Richmond Times-Dispatch about Hughes, Crispin Porter + Bogusky President Jeff Steinhour said,"The Martin Agency is and has been one of the finest creative agencies in the country, and much of its prowess was delivered by Mike's will to make them great. I had the opportunity to compete against Mike over the years and he was a cagy and wise agency boss whose zeal for this tough business never left him -- even after he had achieved so much."
Pitching is part of an advertising agency's DNA; it's often mandatory if an agency wants to acquire new business. With the average length of the client relationship diminishing from eight years in 1997 to only three years today, pitching is occurring more frequently
However, according to a Provoke Insights study, approximately half (47%) of advertising professionals surveyed by Provoke Insights say they are dissatisfied with the current internal approach to pitching.
You can't really go through a day in the advertising business without reading something about the Publicis Omnicom merger. The industry is obsessed with every last little juicy detail. And no one's more vocal than WPP's Martin Sorrell and Havas' David Jones. Ever since the merger announcement, both men have had nothing but negative commentary to offer, with most of their statements centering on the notion the Publicis Omnicom Group will be so large and unwieldy that it will continuously trip over it bloated, inefficient self.
When you think about the fact that WPP and Havas are gigantic holding companies themselves, anything Sorrell and Jones have to say regarding size and efficiency is laughable.
For an article I wrote for Central Desktop, I decided to speak to several advertising agencies that are, in fact, small and 100 percent qualified to comment on why bigger may not always be better, as well as why small can often times be the better solution.
After watching this promotional video for The Martin Agency's Martin Agency Kitchen, a three month program for interns, you'll think the shop is the coolest place on earth to work. It'a all about becoming cool by making something great. And the only way to can make something great is by learning from the experts. And the only way you can learn from the experts is, yes, to attend The Martin Agency's Martin Agency Kitchen.
As award season approaches, agencies are scrambling to put their best foot forward. And part of that step is the dreaded case study video that can greatly influence a judge's decision. Canadian-based DentsuBos is out with The Case Study Kit, a step-by-step, point and click case study creation solution that will have the judges salivating over your work.
Using The Case Study Kit, you can select your locale, various clips of people filming your work of wonder with their smartphones (because, as we all know, that is a required component of any good case study video), the right music and then, with just a click, cobble the whole thing together into a masterpiece of epic case study proportions.
Lowe Roche took it upon themselves to dig into the likes of advertising types. What did they come up with? Advertising people drink nine times more bourbon then the average person and they watch porn 1.7 times as much. Booze and porn. Yea, they pretty much sums up the ad world, doesn't it?
We have no idea what this is all about but it's Halloween-themed and it's almost Halloween and it's called Merger Part 3 and so that intrigues us and because it's called Part 3, it makes us wonder what happened to Part 1 and Part 2 and it promises to be almost two minutes long so we think we'll have no problem fitting it into our day.
If you've worked in advertising long enough, you come to realize there are some types who are, well, just annoying. Two creatives, Peter Cortez and Joe Sayman took it upon themselves to highlight those types in a humorous way. The pair created a site called Work Wankers which includes such wankers as the Shoulderbeast, the Idea Killer, the Clientron 2000, the Crappywriter, the Chief Accent Officer, the Moochie and...hahaha...the Pervoceros.
Check them all out here.
Nothing loses an agency client faster than inefficient process and the frustration it causes. Not even Cannes-winning work can keep a client if the agency can't manage the relationship properly. Earlier, we wrote about the impact of industry consolidation and how it has affected the ability of the acquired agency and its holding company siblings to work smoothly and efficiently.
Here are seven tips you can put to use right now to ensure your agency is serving your clients swiftly, effectively and efficiently - like the proverbial well-oiled machine.
Last night at the 65th Annual Creative Arts Emmys, Grey New York and MJZ director Nicolai Fuglsig won the 2013 Emmy Award for Outstanding Commercial for their Canon "Inspired" commercial. That's the one with the tire on fire rolling down the hill.
The two other ads in the running this year were BBH's Google Chrome "Jess Time" and CP+B's Grey Poupon "The Chase."