Hmm. We wonder why this took so long. After all, ad agencies tend to jump on the latest fad the same day it becomes a fad. DDB Olso has launched a creative student contest and they're using Snapchat to recruit.
Of the effort, DDB Oslo Creative Director Finn Knudsen said, "There is nothing more beautiful than an idea so pure, simple and powerful that it can be explained in a sentence. So when looking for young creative talent to join us here at the agency, we figured Snapchat would be the perfect medium to find them. There is a lot of good talent and many good ideas out there, but if you manage to pitch your idea in less than 10 seconds, you're probably one of the best."
Why does this feel creepy?
Well someone had to do it. And Boston-based Winsper decided to be the one. Gathering together the 12 things (yes, we know, there are way more than 12) clients say to agencies -- some reasonable, some not so reasonable -- the agency turned the whole thing into a 12 Days of Christmas-style holiday card. No, they aren't going to win any prizes for their vocal abilities but you've got to love the epic, head-bashing ping pong ball shot at the end.
Seems Publicis Groupe has outdone itself in the holiday card department this year. Last year, the agency took over YouTube with a message from Maurice Levy. This year, they're taking over YouTube again but this time they've incorporated the use of one's webcam to deliver content based on the number of viewers.
The webcam detects how many people are watching the video and based on that the video's content changes. What changes? More players are added base on the number of viewers. Depending upon how many viewers, you may just see Maurice sitting at a desk or you might see a full blown party complete with confetti, a Chinese dragon and cheerleaders. Levey, indeed, is becoming quite the YouTube sensation.
Crowdsourcing agency Victor & Spoils has had a bit of fun with the Dove Body Evolution video. For its holiday card this year, the agency has done it's own version of digital manipulation, transforming the Dove Body Evolution model into Santa Claus. The video begins with the statement, "Ad agencies go to disturbing lengths to create the perfect image." And then, "Guess we're no different." The model is then transformed into St. Nick.
Let's just hope Santa Claus 4 doesn't go in this direction.
OK so maybe this agency holiday card isn't really that funny or scary but it does give a jolt to those who work at Baltimore-based Planit. For this year's holiday card, the creatives decided "scare the cheer" out of fellow employees by tricking them into thinking they were just singing Christmas carols in front of a green screen...until a "monster" hops out of a box and "cares the cheer" out of them.
Very sad news in adland this morning. The Martin Agency President Mike Hughes died Sunday at age 65 after a battle with lung cancer. He was diagnosed 16 years ago. Hughes, who joined The Martin Agency in 1978, was instrumental in transforming the agency from a local shop to an agency in the national spotlight.
Speaking to the Richmond Times-Dispatch about Hughes, Crispin Porter + Bogusky President Jeff Steinhour said,"The Martin Agency is and has been one of the finest creative agencies in the country, and much of its prowess was delivered by Mike's will to make them great. I had the opportunity to compete against Mike over the years and he was a cagy and wise agency boss whose zeal for this tough business never left him -- even after he had achieved so much."
Pitching is part of an advertising agency's DNA; it's often mandatory if an agency wants to acquire new business. With the average length of the client relationship diminishing from eight years in 1997 to only three years today, pitching is occurring more frequently
However, according to a Provoke Insights study, approximately half (47%) of advertising professionals surveyed by Provoke Insights say they are dissatisfied with the current internal approach to pitching.
You can't really go through a day in the advertising business without reading something about the Publicis Omnicom merger. The industry is obsessed with every last little juicy detail. And no one's more vocal than WPP's Martin Sorrell and Havas' David Jones. Ever since the merger announcement, both men have had nothing but negative commentary to offer, with most of their statements centering on the notion the Publicis Omnicom Group will be so large and unwieldy that it will continuously trip over it bloated, inefficient self.
When you think about the fact that WPP and Havas are gigantic holding companies themselves, anything Sorrell and Jones have to say regarding size and efficiency is laughable.
For an article I wrote for Central Desktop, I decided to speak to several advertising agencies that are, in fact, small and 100 percent qualified to comment on why bigger may not always be better, as well as why small can often times be the better solution.
After watching this promotional video for The Martin Agency's Martin Agency Kitchen, a three month program for interns, you'll think the shop is the coolest place on earth to work. It'a all about becoming cool by making something great. And the only way to can make something great is by learning from the experts. And the only way you can learn from the experts is, yes, to attend The Martin Agency's Martin Agency Kitchen.
As award season approaches, agencies are scrambling to put their best foot forward. And part of that step is the dreaded case study video that can greatly influence a judge's decision. Canadian-based DentsuBos is out with The Case Study Kit, a step-by-step, point and click case study creation solution that will have the judges salivating over your work.
Using The Case Study Kit, you can select your locale, various clips of people filming your work of wonder with their smartphones (because, as we all know, that is a required component of any good case study video), the right music and then, with just a click, cobble the whole thing together into a masterpiece of epic case study proportions.