- Toronto-based Expresso is bucking the economic odds and opening an office in Boston. The office will be headed by Managing Director Marta Kagan, formerly VP of Marketing at Viximo.
- Sapient has updated the Coke Happiness site which now includes a game allowing people to take on the persona of Factory workers.
- "The e-mail system, like the phone system, helps with communications both internally (i.e., with Agency employees) and externally (i.e., with clients, vendors and media)." Check out this and other gems from an un-named agency's IT policy.
Continuing his efforts to land his agency a solar account by the end of the year, Captains of Industry Co-Founder Ted Page visits his doctor to discuss the side effects of eating cotton shorts, which he's promised to do if his agency doesn't get a solar account.
In an unscripted video, Page visits Dr. Glenn Rothfeld during which time the doctor talks about the after effects of eating cotton shorts, the fact it could cause a bezoar (hairball), the benefits of cooking the shorts Cajun-style prior to consuming and the fact super models often times consume cotton balls to keep their weight down.
As if there weren't already a plethora of industry award shows, now (not that this is new or anything) we have agencies like Ypung & Rubicon handing out awards to individual agencies within its network for what it dubs great work.
The winner of the agency's annual Idea of the Year Award goes to Shalmor Avnon Amichay/Y&R Interactive Tel Aviv for its work on Orange Time, a site for Orange's entertainment and movie portal.
You like big butts? Or is it square butts? Yea, we can envision the exact moment this creative epiphany struck someone down in Miami at a place called Crispin Porter + Bogusky when they dreamt up this SpongeBob Square Pants, Sir Mix-a-Lot mashup up featuring bottylicious dancers shaking their (square) asses. (See the :30 here and the full length music video here.)
We can also envision a five year old walking by Burger King and asking, "Mommy, can we go to Burger King and get some square booty?"
And we can envision the looks mommy will get from passersby wondering just what's going on at home.
Seriously? WTF? Creepy King. Square-booty'd women in school uniforms shaking their ass in a classroom-like setting. Ass measuring. Ass touching.
It's like a porn director's wet dream. Not so much for parents with kids. Here come the cause groups.
Yesterday, Barbarian Group celebrated the fifth birthday of Subservient Chicken, it's brilliant creation which allowed people to type instruction into a website and make a guy dressed in a chicken suit do stuff. It was for Burger King and was done in partnership with Crispin Porter + Bogusky.
In a long blog post on the Barbarian Group website, Co-Founder Rick Web discusses how thw Subservient Chicken idea was born, who was involved in its creation, how it was sold to Burger King, how it was produced, how it was launched, how it spread, how it spawned copycats, the awards it won and how it impacted marketing.
Kudos to TBG and CPB for great work. It will forever have its iconic place in the annals of marketing history.
Writing on his blog, Idiot Flags, independent marketing consultant Stephen Ban comments on the closing of JWT's Chicago office and the general demise of ad agencies in general. Some gems:
"Agency networks create "conflict agencies" with new names -- effectively admitting that their brands are meaningless, and rendering the differentiation between and among the original agencies irrelevant"
By now, you all know Mullen is moving from its majestic estate in the woods on Massachusetts' North Shore into the city of Boston. The agency's new digs will be at 40 Broad Street. While the move will take place soon, you can check in on the status of construction here. Yea, they're just video loops but still. And if you really have nothing else at all to do today, you can jon the agency's Facebook fan page.
We've seen all manner of antics from agencies vying for accounts but we really like this one from Boston's Captains of Industry. In a video, Founder and Creative Director Ted Page sits down to tell inform us if his agency doesn't win a solar energy account in 2009, he will literally eat his shorts on camera and post the video to YouTube.
To promote its own agency merits, The Gate Worldwide produced a Hit List of Sacred Cows (pdf) it will happily execute on your behalf.
Irksome ethical heifers include "Marketing should be judged by sales," "Teams create the best solutions," "Success breeds success," and -- our personal favourite -- "The customer is always right." (We'd kill that shit ourselves. With a rusty scimitar.*)
The Hit List is going out to CMOs, along with the following message: "If any of these sacred cows are roaming your office, don't worry. The Gate Worldwide will help you kill them" -- followed by a name and a direct line you can call. Nice touch.
- An account supervisor at Lowe in Zurich has asked us to yank a recent post featuring a vampire whose fangs are made of OB tampons. It's unapproved client work. (That means it's not running anywhere and, he says, it never will.) I guess this means God does exist.
- Quite possibly the most amazing brownies ever.
- Wisconsin rebrands. We're still not going.
- Coke Zero's The Morning After (always a promising title).
- George Parker says sorry for using one of his favourite pet names on Susan Bratton, but manages to get some pokes in about an interview she did with Julie Roehm. You remember her, right? No? Probably best.
- Obama's face for Turkish bank.