Agency Makes 'Bloody Good Video Ads'

bloody_cool_video_ads.jpg

Surely, there are as many ad agency introductory pages as there are ad agencies but it's always nice to see old school horror movie tactics put to work. Especially for an agency that claims to make "bloody good video ads."

by Steve Hall    May-14-09    
Topic: Agencies



The Last Supper Marginalized Once Again

last_supper_cementbloc.jpg

Is there anything more ganked than imagery of the Last Supper? We think not. So it is without surprise we received this ad for CementBloc, an ad agency....uh, sorry..."an independent community of creative agencies" which specialize in healthcare marketing.

The tie in to the Last Supper? CementBloc wants us to "have faith." Oh and they are hyping their new agency collective with a site called Year of the Creationist.

Oh and by the way, creativity is not a skill set - but a mind set. Seriously! It's true! CementBloc says so!

by Steve Hall    May- 7-09    
Topic: Agencies, Bad



Social Media Sins, Chicken vs Chicken, Fingerpainting with Adidas

fingerpainting-adidas.jpg

- 7 deadly sins of social media.

- The Tourism Bureau of Queensland bestows one Ben Southall with the best job in the world.

- Fingerpainting with Adidas.

- Invoke CEO tries dragging Zipcar into customer service 2.0. It's resisting.

- R/GA gets Agency of the Year at the 13th annual Webby Awards.

- El Pollo Loco vs KFC. Somebody fucking kill us.

- Something about the depths of hell.

- Happy mother's day from MomsRising.org.

- James Cooper is now Interactive Creative Director at Saatchi & Saatchi.

by Angela Natividad    May- 6-09    
Topic: Agencies, Brands, Campaigns, Online, Political, Social



'Le Sens Propre' Interprets 'Brilliant' with a Fine Hand

cisma-mother-daughter.jpg

Wed the dreamy, slightly disengaged world of Rene Magritte to the youthful warped whimsy of Alice in Wonderland. Add a dash of Little Minx for contemporary production flair and a touch of the feminine. Shake well and lace in cotton candy.

What do you get? "Le Sens Propre," a short film by Blacklist's Cisma for Adobe's "Shortcut to Brilliant" Creative Suite 4 campaign. The work -- created using only Adobe products -- emits a strange fragility that guides wandering eyes from frame to frame on the thinnest of wispy white threads.

more »

by Angela Natividad    May- 6-09    
Topic: Agencies, Brands, Campaigns, Good, Video



(The End of) TwitteRFP, Creepy Diet Detectives, Sears Still Sucks

chanel-5-le-film.jpg

- Current.tv's TwitteRFP goes to...

- Chanel No. 5, the film. (Magically delicious. Also see behind-the-scenes action with Audrey Tautou and Jean-Pierre Jeunet.)

- McDonald's does YouTube/McCafe thing.

- For those that tweet from the toilet.

- Sears still sucks, but it's trying not to.

- "I'm sure you were going for 'Guy looks at all of your daily food choices' but this one screams restraining order."

by Angela Natividad    May- 5-09    
Topic: Agencies, Brands, Commercials, Online, Social, Television, Video



One Male Copywriter Exposes Chest Hair for Gigs.

male-copywriter.jpg

Inspired by Burt Reynolds (how could you not be?), copywriter Lawson Clarke hopes baring his, uh, soul will compel iffy agencies to give him a shot.

We give you all that is Male Copywriter.

This was originally gonna go in a hastily-rendered link roundup but then we clicked on the URL, saw dude on the bearskin and lost ourselves in the patriotic waves of emotion that instantly bitchslaps you when you hear The Star-Spangled Banner. (Nice touch!)

More importantly, his work stands up. It's got that ironic, laugh-with-the-creative-behind-the-ad! vibe brands like Skittles are so into right now. The only thing that mildly wigged us out was when we clicked on the Progressive spot and got panned over to the TV perched over his crotch.

by Angela Natividad    May- 1-09    
Topic: Agencies, Online, Promotions



Who's In -- and Who's Out -- in the TwitteRFP

current-tv.jpg

Last week Current.tv launched the first-ever TwitteRFP. That is, it's on the hunt for agencies. And instead of soliciting RFPs the old-fashioned way, it was all, "Post that ish on Twitter."

What's cool about this method is it put both large and small agencies on an equal playing field: that incessant stream-of-consciousness noisebox where we blow 3-4 of our good working hours per day.

more »



Tweets on Rich Media, Meaty Love Messages, Jobs on the Wire

without-advertising.jpg

- Finish the sentence: "Without advertising..." (LOL at "I'd have a savings account.")

- French agency Pourquoi tu cours (trans: "Why are you running?") is selling itself -- and its services -- via eBay and Facebook. The founder claims bids have exceeded 2,010 euros.

- Following fast in the footsteps of Volvo and Land Rover, Universal Studios will start incorporating live tweets in its rich media ads for certain films. Expect to see them in late June.

more »

by Angela Natividad    Apr-30-09    
Topic: Agencies, Brands, Campaigns, Guerilla, Online, Packaging, Social



ad:tech SF: Amielle Lake on Mobile Marketing, (Copper) Mining and Pinot-Friendly Cheese

amielle-lake.jpg

Amielle Lake is the CEO of Tagga, a Vancouver-based company that helps agencies add a strategic mobile component to their campaigns. (Think broad SMS efforts, mobile websites, etc).

The service -- currently live in Canada and the US -- includes reporting and dashboard management, and payment models are flexy.

We sat down yesterday to talk about Tagga in a video interview. As luck would have it, I ended up gleaning a lot more than I expected. Amielle tells this great story about Tagga's birth and the state of agencies at that time; it also turns out she worked in mining and knows French cheese like this. (*crosses fingers*)

Funny what you can find out when the pressure's on (ad:tech was ending, hence the skulky suited man in the BG) and you know your first take MUST be perfect (I don't know how to use my video editing software. But you probably guessed that).

Compulsive Twitterers can hit the Follow button at: @tagga and @amiellel.

more »



Can't We All Just Get a Blog?

crying-baby-doll.jpg
There's decent amount of back and forth talk about a post Alan Wolk had over at Agency Spy. I came away thinking there are a lot of issues at work there lumped together under the single banner of why are ad people so damn angry. In talking offline with a few creatives about it, even more points were raised. At the risk of continuing the separation of church and state between creatives and the rest of the world, the focus for me becomes:

1) Why are anonymous comments overwhelmingly bitter/negative on ad blogs? (The flipside to why are ad people so damn angry.) Are we talking in the workplace? Or online. Two different things. If I was stuck in a lousy shop, I'd be angry too. I might even go online to vent about it anonymously. What if they're tired of reading fluff pieces about someone they know to be a prick. Sure beats the mall and rifle approach.

more »

by Bill Green    Apr-22-09    











Featured FREE Resource: