Wed the dreamy, slightly disengaged world of Rene Magritte to the youthful warped whimsy of Alice in Wonderland. Add a dash of Little Minx for contemporary production flair and a touch of the feminine. Shake well and lace in cotton candy.
What do you get? "Le Sens Propre," a short film by Blacklist's Cisma for Adobe's "Shortcut to Brilliant" Creative Suite 4 campaign. The work -- created using only Adobe products -- emits a strange fragility that guides wandering eyes from frame to frame on the thinnest of wispy white threads.
- Current.tv's TwitteRFP goes to...
- Chanel No. 5, the film. (Magically delicious. Also see behind-the-scenes action with Audrey Tautou and Jean-Pierre Jeunet.)
- McDonald's does YouTube/McCafe thing.
- For those that tweet from the toilet.
- Sears still sucks, but it's trying not to.
- "I'm sure you were going for 'Guy looks at all of your daily food choices' but this one screams restraining order."
Inspired by Burt Reynolds (how could you not be?), copywriter Lawson Clarke hopes baring his, uh, soul will compel iffy agencies to give him a shot.
We give you all that is Male Copywriter.
This was originally gonna go in a hastily-rendered link roundup but then we clicked on the URL, saw dude on the bearskin and lost ourselves in the patriotic waves of emotion that instantly bitchslaps you when you hear The Star-Spangled Banner. (Nice touch!)
More importantly, his work stands up. It's got that ironic, laugh-with-the-creative-behind-the-ad! vibe brands like Skittles are so into right now. The only thing that mildly wigged us out was when we clicked on the Progressive spot and got panned over to the TV perched over his crotch.
Last week Current.tv launched the first-ever TwitteRFP. That is, it's on the hunt for agencies. And instead of soliciting RFPs the old-fashioned way, it was all, "Post that ish on Twitter."
What's cool about this method is it put both large and small agencies on an equal playing field: that incessant stream-of-consciousness noisebox where we blow 3-4 of our good working hours per day.
- Finish the sentence: "Without advertising..." (LOL at "I'd have a savings account.")
- French agency Pourquoi tu cours (trans: "Why are you running?") is selling itself -- and its services -- via eBay and Facebook. The founder claims bids have exceeded 2,010 euros.
- Following fast in the footsteps of Volvo and Land Rover, Universal Studios will start incorporating live tweets in its rich media ads for certain films. Expect to see them in late June.
Amielle Lake is the CEO of Tagga, a Vancouver-based company that helps agencies add a strategic mobile component to their campaigns. (Think broad SMS efforts, mobile websites, etc).
The service -- currently live in Canada and the US -- includes reporting and dashboard management, and payment models are flexy.
We sat down yesterday to talk about Tagga in a video interview. As luck would have it, I ended up gleaning a lot more than I expected. Amielle tells this great story about Tagga's birth and the state of agencies at that time; it also turns out she worked in mining and knows French cheese like this. (*crosses fingers*)
Funny what you can find out when the pressure's on (ad:tech was ending, hence the skulky suited man in the BG) and you know your first take MUST be perfect (I don't know how to use my video editing software. But you probably guessed that).
Compulsive Twitterers can hit the Follow button at: @tagga and @amiellel.
There's decent amount of back and forth talk about a post
Alan Wolk had over at Agency Spy. I came away thinking there are a lot
of issues at work there lumped together under the single banner of why are ad people so damn angry
. In talking offline with a few creatives about it, even more points were raised. At the risk of continuing the separation of church and state between creatives and the rest of the world, the focus for me becomes:
1) Why are anonymous comments overwhelmingly bitter/negative on ad blogs?
(The flipside to why are ad people so damn angry.) Are we talking in the workplace? Or online. Two different things. If I was stuck in a lousy shop, I'd be angry too. I might even go online to vent about it anonymously. What if they're tired of reading fluff pieces about someone they know to be a prick. Sure beats the mall and rifle approach.
- Toronto-based Expresso is bucking the economic odds and opening an office in Boston. The office will be headed by Managing Director Marta Kagan, formerly VP of Marketing at Viximo.
- Sapient has updated the Coke Happiness site which now includes a game allowing people to take on the persona of Factory workers.
- "The e-mail system, like the phone system, helps with communications both internally (i.e., with Agency employees) and externally (i.e., with clients, vendors and media)." Check out this and other gems from an un-named agency's IT policy.
Continuing his efforts to land his agency a solar account by the end of the year, Captains of Industry Co-Founder Ted Page visits his doctor to discuss the side effects of eating cotton shorts, which he's promised to do if his agency doesn't get a solar account.
In an unscripted video, Page visits Dr. Glenn Rothfeld during which time the doctor talks about the after effects of eating cotton shorts, the fact it could cause a bezoar (hairball), the benefits of cooking the shorts Cajun-style prior to consuming and the fact super models often times consume cotton balls to keep their weight down.
As if there weren't already a plethora of industry award shows, now (not that this is new or anything) we have agencies like Ypung & Rubicon handing out awards to individual agencies within its network for what it dubs great work.
The winner of the agency's annual Idea of the Year Award goes to Shalmor Avnon Amichay/Y&R Interactive Tel Aviv for its work on Orange Time, a site for Orange's entertainment and movie portal.