Recharging Dead Voltage, Inspiring Ads, SocNet Cannibalism, Pubfatico

mtn-dewmocracy.jpg

- Mountain Dew brings the DEWmocracy slogan back for its new flavor, Voltage, which sadly brings to mind the vintage Volt, a green carbonated drink with a funny aftertaste. (It appeared, then disappeared, in the late '90s.) Subsite by Tribal DDB.

- On how Kaplan and Carnival open minds.

- Word on the street is MySpace wanted Facebook way back in '05. All ended much like a more recent unrequited love. Karma bites, bitch!

- Uh-oh: Publicis tries cobbling together some Enfatico-type thing for Carrefour. Squeeze your sphincters! This turd's been turned before.

- On Circuit City and its approaching demise.



Y & R Creative Director Makes Portfolio Review House Calls

yr_portfolio_review.jpg

Apparently word isn't getting out that Y&R San Francisco is having a portfolio review night January 28th nor is anyone watching the several videos created to promote the event so they decided to send them to us. With the tagline, "Maybe we should meet at our place," the videos riff on the many embarrassing, inappropriate and awkward things that can happen at home.

From a pissed off boyfriend to an underwear wearing roommate to couch sex, all manner of awkwardness is endured by Y&R's creative director. The fact no creative director from any agency could be bothered to make a house call just to review a student portfolio apparently wasn't addressed in the concepting session for this campiagn

by Steve Hall    Jan-26-09    
Topic: Agencies, Video



Crayons Attack 500 Computer Monitors at BBDO

kids_day_computer.jpg

If you arrived at work in the morning to find your computer monitor scribbled all over with crayon would you:

A.) Call HR and tell them Alev Biuky has gone insane and is roaming the hallways of random ad agencies at night?

B.) Call IT and tell them Photoshop had an orgasm last night and left the remains all over the screen?

C.) Call maintenance and tell them some kind of technicolor worm crawled all over your monitor?

D.) Bring your kid to work cuz, ya know, the crayon's not really on your computer, it's on an acetate created to promote Bring Your Kids to Work Day. At BBDO New York?

by Steve Hall    Jan-21-09    
Topic: Agencies, Desktop, Guerilla



Leo Burnett UK Takes A Motrin, Offers 2009 Predictions

ben_leo_burnett_uk.jpg

Hmm. Leo Burnett must have been taking Motrin when they created their latest Future Trends in Advertising video. As soon as Ben starts talking, WHAM, block type assault you with what Leo Burnett believes will "define 2009."

Something about a New Realism, Human Reassessment, Hyper Reality, Eco Austerity, Thread Marketing and other postulations ensue.

The video is best watched with your eyes closed. Or, better yet, just read the text on YouTube. Even better, run it through Babelizer and maybe, just maybe, something even remotely understandable will be produced.

by Steve Hall    Jan-19-09    
Topic: Agencies, Trends and Culture, Video



On Twitter Ketchum Exec Trashes Memphis, Home to Client FedEx

james_andrews.jpg

So you're an agency executive on your way to make a presentation to your client. A big client. A really big client. You land. You get off the plane. You head to your destination. You launch Twitter and write, "True confession but I'm in one of those towns where I scratch my head and say 'I would die if I had to live here!'"

Then, an employee at the client company sees the tweet, gets upset and fires off an email expressing offense to the tweet...and cc's agency and client management.

The agency executive? Ketchum VP James Andrews.

The client? FedEx...based in Memphis.

Oops. Big oops.

Ah, the never ending dangers of a 140 character tweet.

more »

by Steve Hall    Jan-16-09    
Topic: Agencies, Social, Strange



Facebook's Whopper of a Sacrifice, Polygamous Secrets, GOOG Slims Down

A-Zulu-man-wearing-adapti-001.jpg

- Facebook shuts down Burger King's "Whopper Sacrifice" app, which offers users free Whoppers after they de-friend 10 people. The data-sharing giant treated the app as a privacy breach.

- Google shafts 100. Dodgeball will be no more; Google Video will cease taking uploads in a few months' time.

- Paris-based Havas is splitting CEO duties between COO Gabriel Saenz de Buruaga of Madrid, and CSO Anthony Rhind of London.

- How advertising works.

- Got a secret, but can't be bothered to make a postcard? Contribute to Big Love's web of secrets. Note that each secret you enter endorses polygamy. Kidding. Maybe.

- Get a load of Obama's beast.

- Oh nooooes, renting a movie is just too hard for some.

- The Social Path lists emerging careers of 2009.

- MTLB's gas-related wisdom.

- Eyewear for the poor.

by Angela Natividad    Jan-15-09    
Topic: Agencies, Brands, Campaigns, Cause, Online, Political, Promotions



Why Riney Left Pinnacle.

pinnacle.jpg

You may have heard Hal Riney resigned the Pinnacle Foods account last Friday. There was no official statement as to why, but Agency Spy assumed it was because they need to make room for a new client.

Nice guess. Below, an internal Riney memo that hit our email this morning (author removed):

more »

by Angela Natividad    Jan-13-09    
Topic: Agencies



New Book to Solve Ad Industry's Ills

36054-happysoulindustryL.jpg

Chairman & Chief Creative Officer of Euro RSCG Chicago Steffan Postaer is out with a new book entitled The Happy Soul Industry about Vernon Night, CEO of "LA's hippest advertising agency." Night, who's in the midst of an ugly divorce, has a new client, God.

In this "hip-hop age of internet porn and reality TV" world where no one cares about Heaven and no one has time for goodness, God needs a really good ad agency to get things back on track.

Hey, if an ad agency can solve God's problem's, this little recession thing ought to be but a swatted fly on the ass of Martin Sorrell.

by Steve Hall    Jan- 9-09    
Topic: Agencies, Publishing



Licensed Music Does More Harm Than Good For Brands

esurance_music.jpg

In a yet to be published (we are told) letter to Advertising Age in response to its publication of the Top Ten Ad Songs of the Year, The Apollo Project's Paul Horn makes the convincing argument the songs are nothing more than a representative playlist one might find on a Brooklyn-based hipster music blog.

more »

by Steve Hall    Jan- 8-09    
Topic: Agencies, Brands, Opinion



Thumbnails Reduce Checkout Anxiety, Gatorade's Mysterious G Spots

digitas_india_right_now.jpg

- If you can make sense of this Digitas video "created to showcase the [Indian] office team" during the company's Global Team Meeting in June, you're smarter than we are.

- Writing on Elastic Path's Get Elastic blog, Linda Bustos suggests one of the best ways to reduce anxiety during online check out is to show thumbnails of selected items order summary pages.

- Omnicom has snapped up Arnold VP of Multicultural Programs and Community Outreach Tiffany Warren to head Omnicom Group's diversity efforts. Her title? CDO? Yes. Chief Diversity Officer. Seriously.

- Leo Burnett has agreed to pay the United States $15.5 million to settle a suit which claimed the agency mis-billed the U.S. Army when it handled the account from 2000 to 2005.

more »

by Steve Hall    Jan- 7-09    
Topic: Agencies, Online










Featured FREE Resource: